Integration Of Resources: Step Leader Focuses On Street Brand First Brand.

September 17th, China

This new product conference is based on the theme of "momentum is imperative". This is not only the continuation of the new product conference of the first half of this year, but also the embodiment of confidence and determination in the future market.

"Since the first half of the year, the brand strategy of" hot fire "has been officially launched, and the new street style brand has been established.

Integrating resources to help step by step

At the press conference, the leader of the company announced the plan of the company in the coming year, and he will carry out resource integration from two aspects.

"On the external terminal, we will re plan, design and upgrade the existing terminal stores, create a theme store with street character personality, attract consumers with ingenious design elements. In the internal management, we will introduce third party professional institutions such as human resources, brand building, information system, etc., to systematically sort out the company's strategy and structure, and enhance the competitiveness of enterprises."

On the product side, the head of shoe research and Development Department of step by step introduces the design concept of spring and summer new products in detail.

He said that the new footwear products will continue to take the street style of peichung street, and take the market demand as the basis, take the "street style and sports brand" as the design guidance, focus on the system planning of the products, further integrate the fashion trend elements, and skillfully integrate into the products.

It is understood that in order to better interpret the characteristics and connotations of street culture on products, she also went to the US, Japan and South Korea to conduct in-depth research on street culture, and fully excavated the common points of the brand culture and street culture, and put the street style culture into the product to express the idea of "step by step" leading the fashion.

A dealer told reporters that the reason why he chose Bu Zhi BA was his product.

"We are attracted by our unique street style positioning and product design style, and also attract a large number of young consumer groups."

In fact, while enhancing its hard power, he also attached great importance to the construction and improvement of soft power.

In order to make the young friends fully appreciate the charm of street culture, in April of this year, step by step launched the "step by step show, step by step China Street apparel wear" contest.

The competition is jointly sponsored by the magazine and the Chinese street culture research center, and is hosted by the step Center (China) operation center.

At the same time, the competition also invited many well-known media such as Southeast satellite TV to build the hottest and most fashionable street wear this year.

By the end of August, the organizing committee has received nearly 5000 entries from all over the country.

Among them, Fujian, Sichuan, Shandong, Shaanxi and Hunan are the five provinces.

"These provinces and cities are the key regional markets of step by row, which are highly targeted and practical. They are a good publicity and consolidation for the brand of" step by step ".

Zhang Ming, director of the brand division of the company, told reporters that the top eight teams in the competition have also been born.

"The top eight teams in the competition are all carefully selected, both from the personal character image, or the style and collocation of their dress and clothing, all have the elements of street style culture, in line with our requirements and purpose of organizing this contest."

Step by step, China's street wear wears the Organizing Committee of the competition to tell reporters. Next, Tazhi will also carry out a "Street Culture College Tour Exhibition" in some universities in China.

At that time, all the winning entries will produce huge posters to display on campus.

"The purpose of this competition is to enable young people to fully feel the product connotation of street and enjoy the charm of street culture.

This not only represents the street character image of the brand, but also the inheritance and development of the street culture.

General manager Lin Qinghong said.