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Outdoor Sports Shoes Ushered In The Golden Season Of Sales.

2010/9/27 14:02:00 72

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September 27th, autumn, cool, hot and pleasant, coincides with the dense Festival, to provide ample for people.

Outing

Therefore, the golden autumn season is the golden season of travel and tourism.

In the event of this festival, people will open their pockets and let silver flow out like water. What is slightly different from previous years is that the proportion of people's consumption has quietly changed. People used to spend more money on food and shelter than before. However, the purchase of outbound equipment is not enough. Only when funds are adequate or equipment is lacking, will they pay for the cost, and there is little initiative to purchase. However, this year there has been a positive change in this area, and people have begun to consciously subscribe to the specialty of travel characteristics.

equipment

Now.

According to Mr. Zhao Lin, general manager of China's official mall, the second largest professional outdoor footwear brand in the world, Mr. HI-TEC, who has bought the outdoor shoes for the trip, is mostly a pair of single products. For example, it is estimated that this trip may be more flat, so it will buy a pair of hiking shoes. If you want to climb the mountain, then choose hiking shoes. If there is hiking and hiking on the road, no matter 37 twenty-one will deal with the past.

As a matter of fact, outbound travel is mostly changeable in environment and complicated in terrain. Sophisticated friends will prepare corresponding equipment according to the characteristics of the trip for replacement.

With the increasing number of people travelling and the accumulation of experience, these commonsense knowledge has begun to affect their consumption habits.

Customers who bought only a pair of single outdoor shoes gradually purchased products in accordance with their own needs and travel characteristics, and businesses also did exactly the right thing for customers to "match shoes with feet". For example, HI-TEC, they did very meticulous match matching for customers. If you want to buy HI-TEC's outdoor shoes, customer service personnel will carefully ask you the route and journey of your trip, then make professional analysis for you, and suggest that you choose the most suitable products.

This kind of intimate service has also been well received by consumers.

market

Return, usher in a blowout sales peak.

"Our September

Sale

Data have not been fully counted yet, but after entering August, our sales performance has been nearly twice the best in history.

In the past, customers were buying single items. Now many people buy a few pairs at a stretch, a pair of hiking shoes, a pair of hiking shoes, and the need to consider the wet terrain. They have a good waterproof and breathable performance, and they have become small wholesale and single group buying. "When it comes to sales, he believes that with the deepening of people's understanding and love of outdoor sports, the future market will be more attractive.

The national authoritative data also show that the strong growth momentum of outdoor shoes has been overshadowed by the trend of traditional sports shoes. More and more international brand of outdoor shoes are playing an important role. They have brought advanced technology to occupy many high-end market share. The reshuffle of outdoor shoes seems to be very close to us.