Subdivision Prospects Of China Shoe Market

Chinese Footwear market It's getting saturated. There must be a pair of Chinese market environments for every six pairs of shoes. You can imagine the difficulty and difficulty of having a piece of cake. Whether leather shoes, slippers or sports shoes market, we can see the brutal competition between famous manufacturers and Shanzhai small factories. As the market goes deeper, the trend of brand segmentation has become clearer in recent years, such as those who used to make leather shoes. Casual shoes "And, indeed, there are manufacturers who only produce one of the signboard shoes, but the sports shoes are even more thorough, such as basketball shoes, jogging shoes, outdoor shoes and so on. As for the manufacturers who specialize in certain kinds of products, the more prominent they are, for example, the old British manufacturer HI-TEC (hathai guest), which was founded in 1974, has 36 years of history, and tens of years, such as one day, painstakingly managing its own acres of land, making outdoor shoes only, which is considered an alternative among thousands of shoe brands. However, people are rushing out into a new world in this market segment. The annual turnover is as high as about two billion US dollars, and quietly come to the big shoe producers, China to open up the market. Market segmentation The capacity can not be underestimated, so long as the development is right, the small market can make big business.

China's outdoor footwear market did not start very early. Before 2005, the market size was small enough to be ignored. But since 2005, the annual growth rate has increased progressively in geometric progression. This is no wonder that this old international giant who only made outdoor shoes has been staring at the Chinese market and resolutely entering China to compete for the market cake. You know, British products are famous for their high end prices, which is determined by their noble quality. On the other hand, they are related to the strong pound exchange rate. In the UK, the sales target of one hundred pounds is almost the same as that of our one hundred yuan shoes, but after converting the currency into more than 1000 yuan, it has become a product that only high-end people can afford. In view of this, HI-TEC has gone out of a different way of operation: take the online shopping mall line, reduce costs, and let consumers get high-end products at reasonable prices. This market strategy has changed greatly from its previous business style. We should know that HI-TEC turnover is basically achieved by offline stores, but in China with huge market capacity and vast territory, it does not open a physical store. But this decision still won the support of HI-TEC global CEO FRANK. In order to express its importance to the Chinese market, the busy man flew to China from the British headquarters and made clear the appreciation and affirmation of HI-TEC China's pure e-commerce mode.

Similar to HI-TEC's massive entry into China, there are also other famous international outdoor brands coming in, giving people a fighting atmosphere of four kinds of smoke. In the foreseeable future, the competition of China's outdoor footwear market will open wider space in the competition of giants.