How To Turn Small Fish Into Big Fish In Marketing

One is the defect of the product itself.

From the information defragmentation of market feedback, we found many shortcomings of the product itself as follows:

1. many products are unstable in quality and some consumers complain.

2., the packaging is not up to grade, the cost of raw materials is too high, resulting in terminal price embarrassment.

3. there is no bright spot in product demand, and terminal pulling is very difficult.

As a modern brand, we should first ensure quality stability, packaging design and product positioning coincide, price positioning should be accurate, so that products can get consumers' favor.

As to the demand for consumption, we should do more articles in terms of product personality and wine culture. There is no character and culture without the connotation of brand, and there will be no strong market.

Second, marketing team and network building problems.

A good team will not necessarily have good channel construction. Without a good team, there will be no need to talk about network building problems. All of them say that small and medium-sized enterprises must cultivate a well-trained and powerful marketing team to do well in the market, and many marketing experts have explained in detail about the construction of marketing team and marketing system.

Three, marketing ideas and capital strength.

The concept of marketing must be changed. Small and medium-sized enterprises should learn to use advanced marketing ideas and strategies to gain the right to formulate regional market operation rules and to take the initiative in competition, so as to get rid of the trouble of "capital war".

In my opinion, as long as we solve three problems, achieve good internal collaboration and adjust the train of thought quickly according to the market reaction, it is entirely possible to get out of the difficult position of starting an undertaking, and achieve rapid growth and development. But if we still operate according to the traditional backward thinking, it is impossible for us to quickly build a large market without trained and efficient marketing team, creative ideas and flexible and feasible promotion schemes.

Next, I will focus on the main points of the implementation of the marketing strategy.

1. the advanced marketing concept: to make systematic support with all directional differentiation marketing.

To stand out in many brand competitions requires us to make innovations in product image differentiation, service differentiation, channel differentiation, promotion differentiation, advertising differentiation and public relations differentiation.

2. effective marketing strategy: low level extensive marketing is a high-level practical marketing.

From the perspective of market development, small and medium-sized enterprises should pay more attention to:

(1) pay attention to channel and terminal construction, timely and effective advertising promotion.

(2) pay attention to comprehensive services and weaken pure interests drive.

(3) pay attention to strategic effective communication to avoid the mere death of the salesgirl.

(4) pay attention to the building of brand image, gradually cultivate brand awareness and reputation, and ultimately achieve the purpose of cultivating loyalty.

3. "step by step" market planning: implement the strategy of "point line to surface", do not make short term "popular" products, and run long-term brand products.

Small and medium enterprises must have long-term plans: they must not be driven by immediate interests or impetuous for immediate difficulties.

We must carry out the strategy of taking steps step by step, grasp a market, make a solid market, avoid being deceived by the good development trend of the surface, and want to "eat a fat person", thus attacking many markets, pulling the market line too long, and there is no talent to carry out effectively.

A, market network building strategy.

(1) occupy the combat readiness plateau, with the strategy of point line and expansion.

Small and medium enterprises should evaluate their economic strength.

(2) take roundabout tactics, concentrate superior forces, and quickly fight to win the regional market strategy.

In my opinion, small and medium-sized enterprises should avoid the Red Sea market with fierce competition when developing the market.

According to the industry analysis, the competition in the two or three tier market is weaker, so small and medium-sized enterprises take the advantage of this part of the market and concentrate on superior resources and forces, and adopt a step-by-step "bastion tactic" to fight hard and carry out a planned, effective and orderly market promotion and steadily build their own "blue ocean" market.

B,

(1) adopt the promotion strategy of regional market individuation according to local conditions.

There are some differences in consumption concepts and channels among different regional markets. Even in the same area, the forms of terminals are different. It is necessary to adopt different promotion strategies to start operation of regional markets according to local conditions.

(2) timely and appropriate advertising strategy.

For small and medium enterprises, the author does not advocate the use of high-intensity and high-density advertising input to operate the regional market, but when necessary, timely and appropriate input in effective advertising, so that the advertising effect into market effect, will achieve twice the result with half the effort.

The general form of advertisement is to cooperate with public relations activities or promote promotional activities, so as to achieve the effect of terminal interception, and then put in image ads to enhance brand image and cultivate brand reputation.

To sum up, small and medium-sized enterprises must have excellent products and strong and capable marketing team when they are running the market, and dare to innovate, identify their core competitiveness, skillfully practise "external speculation of events", practise "internal management of marketing management", make full use of their effective resources, strive for regional strong brands, and follow the "point line to surface" market operation strategy, and gradually make strong efforts.