How Do College Students Get Out Of The Dilemma Of Online Entrepreneurship?

At present, the severe employment situation and huge employment pressure have led many college students to dream of starting their own businesses; and the tremendous business opportunities brought by the rapid growth of the Internet have stimulated the impulse of college students to start their own businesses online.

Now, many college students are trying to create business through the Internet.

Opportunities and risks coexist

A college student in Beijing, Ying Ying, opened an online shop at the third year, mainly cosmetics.

She said with pride: "opening a shop on the Internet has not only reduced the burden on the family, but also exercised its ability to operate and coordinate with others."

Ying Ying feels that running a shop is also a way of obtaining employment, and there is no substantial difference from the work of general enterprises.

Now that work is so hard to find, a good company can't go, and almost doesn't want to go. After graduation, she may choose to use the Internet to take the road of employment and entrepreneurship.

According to reports, there are more than 200 million Internet users in China, and the number of online shopping forces reaches 20 million.

In 2009, the scale of online shopping will reach 268 billion yuan and increase to 464 billion yuan next year, when online sales will account for more than 3% of the total retail sales of social commodities.

Compared with traditional physical stores, online shops have many advantages such as less start-up capital, simpler procedures, faster pactions, less professional knowledge and so on.

With the rapid development of the Internet and the vigorous rise of e-commerce, and under the pressure of severe employment situation, online shop has increasingly become a new choice and new trend for college students to start their own businesses.

At present, nearly 40% of the about 22000000 registered members of Taobao, the largest C2C platform in China, are college students.

However, opportunities always coexist with risks.

Online entrepreneurship is not so easy, or even many failed cases.

Xu Ning, a classmate of Nanjing Agricultural University, opened a jewelry store on Taobao, which bought goods from the local wholesale market, but the business remained light, earning no more than 1000 yuan a month, accumulating more and more stores. Finally, she had to close the shop.

The Alibaba Business School of Hangzhou Normal University has visited six universities in 11 provinces and cities in Beijing, Shanghai and Jiangsu for six months. The survey shows that the current situation of College Students' online entrepreneurship is hardly optimistic.

Among the current college student network entrepreneurs, 80% of the surveyed students earn less than 1000 yuan monthly net income. Most of them are only tens or hundreds of yuan. The success rate of online entrepreneurship is less than 2%.

In the shops on eBay, 25% of college students quit on average because of "low threshold" and 25% of college students feel "unprofitable" every year.

Entrepreneurship is easier than success.

Compared with other social workers, college students have many advantages in online Entrepreneurship: they have a higher level of culture, are good at independent learning and analytical comprehension, accept new things quickly, have generally active thinking and self-confidence, and have passion to do things that are recognized.

But they also have some shortcomings, lack of social experience and professional experience, especially lack of interpersonal relationship and business network; some college students are too ambitious, ambitious, like to talk on paper, market forecasts are generally too optimistic, poor psychological tolerance, and give up when faced with setbacks.

Lack of entrepreneurial risk awareness.

One of the reasons why college students fail in online business is that many college students do not have "risk awareness" and lack sufficient knowledge of the market, marketing and competitors. Many students see successful examples of famous personages, idealize online entrepreneurship, and they are not mentally prepared for setbacks and failures in online entrepreneurship.

Lack of perseverance.

"Many students have opened shop on the Internet, but most of them do not know what to do and let them live on their own."

Xiao Lin, an online shop student, said that many of his classmates started off with online shopping because of their enthusiasm for online shopping, but when they felt they had fun, they opened their own shops. Once the freshness was strong, they did not have the patience to go to the shops.

There are 3 students in Xiaolin's dormitory who have opened a shop, and now only she is still open.

Lack of clear direction of entrepreneurship.

A survey shows that many college students see others doing something funny, so they decide to try it for themselves, earn some pocket money, and appear vague about their entrepreneurial direction.

As for the anticipation of starting a business, many students say "only make a pition plan, do not have a definite expectation, take a step by step". Few college students are dedicated to doing market research and planning in order to set up shop on the Internet.

Fully prepared to eliminate impetuosity

Nowadays, there are unlimited opportunities in the online venture market, but it is not "gold everywhere" for college students who are limited in capital, ability and experience.

College Students' online entrepreneurship must stop impetuous thinking and start from a young age.

Only by making full preparation and grasping the characteristics of their own business, can we break out a new world that is really suitable for yourself.

As the saying goes, do not fight the war of no preparation.

First of all, we must deeply examine the industry market and have a deep understanding of social and public consumption.

An online shop opens with a company actually, but it doesn't need a venue.

Online shop also requires store "decoration", management, marketing, purchase, delivery, after sales service, and the introduction of product prices, characteristics, advantages, is definitely not to join the fun online.

Therefore, it is easy to be eliminated if there is no comprehensive planning for development orientation and market orientation before starting a business.

Secondly, as a university student, professional knowledge is the largest venture capital, so called "knowing oneself and knowing each other, winning all victories".

In the course of entrepreneurship, college students should seek the pformation point of knowledge, fully combine professional elements, exert their expertise, and choose their own professional related projects to start their own business, so that they can have advantages in the future online entrepreneurship.

Again, don't give up.

Entrepreneurship requires entrepreneurs to be persistent. If they encounter difficulties and setbacks, they will retreat.

It is impossible for the university students to run their own businesses independently. The survey shows that 95% of entrepreneurial failure is not due to the project itself, but the lack of persistent spirit of entrepreneurs.

Passion needs more care.

The success rate of College Students' entrepreneurship is relatively low, largely due to the fact that entrepreneurship education, especially network entrepreneurship education, has just started in domestic higher education, and there is no effective guidance for entrepreneurship.

Only 17.1% of the network entrepreneurs group participated in entrepreneurship education training.

Therefore, colleges and universities should carry out the student entrepreneurship education in the whole process of university education.

At the same time, we should give full consideration to the online entrepreneurship of college students.

It is gratifying to note that this view has begun to be recognized by more and more people.

At present, more than 100 universities across the country rely on e-commerce platform to provide employment opportunities and entrepreneurial opportunities for college students, and improve their online entrepreneurial ability.

At the Hebei Financial College's student entrepreneurship base, nearly 200 college students in grade one or two, under the guidance of teachers, work together to provide network marketing and services to local SMEs on the e-commerce platform through team work among students.

In the Business School of Yiwu industrial and Commercial College of Zhejiang Province, 1200 students opened online shops, of which more than 400 earned an average monthly income of 3000 yuan.

Online entrepreneurship is also being recognized and supported by governments at all levels, education departments and industry and commerce departments.

The Shanghai area has introduced preferential policies for university students to start businesses. Students who start their own businesses online can apply for a loan guarantee amount of up to 70 thousand yuan, and enjoy the loan discount.

The Zhejiang Provincial Department of Education issued the notice on the identification of graduates engaged in e-commerce (online shops). As long as the online shop of university students is good, they can start their own businesses. Apart from enjoying the employment of ordinary college graduates, they can also enjoy preferential policies for their own businesses.

Online entrepreneurship is conducive to broadening the employment channels of college students and alleviating the problem of College Students' employment. All sectors of society should protect the enthusiasm of college students in online entrepreneurship and guide them to develop in a healthy direction.

Experts believe that if we can popularize network entrepreneurship and employment in more schools and enable more students to start their business on the Internet, it will bring win-win results to society, enterprises, schools and students.