Ningbo And Yi Avenue Shopping Center Gathered International First Line Brand Annual Revenue 800 Million

Last September 27th, we gathered LV, Dior, Cartier, Ermenegildo Zegna, etc.

In the early days of the opening ceremony, many people were suspicious of the shopping center. It was so convenient to go to Hongkong, and nearby Hangzhou could also buy it.

In just 1 years, the total sales volume was nearly 800 million yuan, average daily.

National sales of luxury goods are ahead of the top

Yesterday afternoon, the reporter walked into the shopping mall of Yi Yi Road.

The LV counter is one of the most popular brands in Ho Yi Avenue.

The reporter stayed in the LV counter for less than 10 minutes, and saw three consumers bought the order.

According to statistics, DIOR in Ningbo and Yi Avenue Shopping Center ranked 4-5 in the mainland, LV is 8-9, ZEGNA is around 10, BURBERRY is about 20.

Private business owners and business gifts are the main market for luxury goods.

LV was stationed in Ningbo later than Hangzhou, and the city was not as big as Hangzhou. However, its sales exceeded Hangzhou, and it was enough to see Ningbo's ability to consume luxury goods.

On the one hand, the LV store in Ningbo is larger than the LV store in Hangzhou Tower, and consumers have more choices, according to Fu manager, who operates a shopping mall in Ho Yi Avenue, Ningbo.

In addition, Ningbo is a port city for foreign trade. Private enterprises have more bosses. They often have dealings with foreign people.

When the shopping mall was opened, the market did not need to be nurtured.

Besides, business gifts are also the main purchasing power of luxury goods in Ningbo.

Fu manager said, compared with other cities, Ningbo people buy luxury goods is still more rational, especially in the small white collar class, in order to buy a luxury goods, frugal not much, most of them are directly proportional to income.

Top luxury goods, Ningbo still has consumption potential

Although Ningbo is a second tier city, Ningbo's super luxury purchasing power makes some luxury brands take the Ningbo market seriously.

Ningbo's LV store is the first flagship store in Zhejiang with fashion and jewelry for both men and women. Both DIOR and CARTIER are the full range stores of the brand. There are 3 Armani stores in Tianyi Square and less than 200 meters away from Yi Avenue.

At present, Ho Yi Avenue shopping center can not satisfy the needs of some top luxury consumers.

Fu manager said that consumers often ask them limited edition bags of LV and limited edition KELLY bags of Hermes.

At present, the stores in Ho Yi Avenue are just an initial consumption for these consumers, and there is great potential in Ningbo's luxury market.