Broad Prospects For Outdoor Sports Market

September 27th, autumn, cool, hot and pleasant, coinciding with the dense Festival, to provide people with ample travel space, therefore, every year in the golden autumn, is the peak season of travel travel. In the event of this festival, people will open their pockets and let silver flow out like water. What is slightly different from previous years is that the proportion of people's consumption has quietly changed. People used to spend more money on food and shelter than before. However, the purchase of outbound equipment has no choice but to spend the cost in the case of insufficient funds or lack of equipment, but there is little initiative to purchase. However, this year, there has been a positive change in this area, and people have begun to consciously purchase specialized equipment for travel characteristics.

According to the second major majors in the world Outdoor footwear British brand HI-TEC (Haitai), Mr. Zhao Lin, general manager of China's official mall, revealed that people used to buy outdoor shoes for the trip were mostly a pair of single products. For example, it is expected that the journey may be more flat, so they will buy a pair of hiking shoes. If you want to climb the mountain, then choose hiking shoes. If you have hiking and hiking on your journey, and no matter 37 or twenty-one will deal with the past. As a matter of fact, outbound travel is mostly changeable in environment and complicated in terrain. Sophisticated friends will prepare corresponding equipment according to the characteristics of the trip for replacement. With the increasing number of people travelling and the accumulation of experience, these commonsense knowledge has begun to affect their consumption habits. Customers who bought only a pair of single outdoor shoes gradually purchased products in accordance with their own needs and travel characteristics, and businesses also did exactly the right thing for customers to "match shoes with feet". For example, HI-TEC, they did very meticulous match matching for customers. If you want to buy HI-TEC's outdoor shoes, customer service personnel will carefully ask you the route and journey of your trip, then make professional analysis for you, and suggest that you choose the most suitable products. This kind of intimate service is also welcomed by consumers, and has won a good market return, ushering in a blowout sales peak.

"Our sales figures for September have not been fully counted yet, but after entering August, our sales performance is nearly twice the best in history. In the past, customers were buying single items. Now many people buy a few pairs at a stretch, a pair of hiking shoes, a pair of hiking shoes, and the need to consider the wet terrain. They have a good waterproof and breathable performance, and they have become small wholesale and single group buying. "When it comes to sales, he believes that with the deepening of people's understanding and love of outdoor sports, the future market will be more attractive. The national authoritative data also show that the strong growth momentum of outdoor shoes has greatly covered the tradition. Gym shoes The trend of more and more international professional outdoor shoe brands has played an important role in promoting the brand. They brought advanced technology and seized a lot of high-end market share. The reshuffle of outdoor shoes seems to be very close to us.