Old Brand Shoes And Clothing Again Become The Tide Goods On The Cusp.

September 28th,

Yesterday, Taobao released data statistics, near the National Day holiday, nostalgic flavor of the "old brand package" sales volume all the way up.

At present, the sales volume of traditional products sold on Taobao every day has exceeded 100 million yuan.

In the past week, Taobao's online sales of plum blossom sportswear and White Rabbit candy increased by 100% compared with August.

"Old brand" starts.

On Taobao, a shopkeeper specializing in plum sportswear told reporters that from early September to now, the "plum blossom" signboard has brought more than twice the number of visits to its online shop than usual, while the volume of plum sportswear has soared.

According to the shopkeeper, many young people wear clothes that are older than their age.

Xie Fuchun, who didn't know what he was before, was now able to find "old brand" products that can be found in the literary allusions of duck egg powder and Osmanthus fragrans.

The reporter has learned that in the store of Xie Fuchun, the trendy peptide series and traditional "three essential" - duck egg powder, ice musk oil and incense pieces are placed on the "shelf".

A duck egg powder priced at 79 yuan has sold more than 1000 pieces in the past month.

Old brand is cheap and fine.

More cosmetics with more chemical components are more likely to use natural cosmetics. "

Xiao Hong said that there were also friends from behind 90 to join in the team of Xie Fuchun.

According to "Dao Yi", the general manager of Taobao apparel department, the popularity of the old brands is not related to the national day.

These products with age traces first became popular on the Internet, and then stimulated by the red craze brought by the national day, which made them new fashion products.

Nostalgic brand frequently touches the net.

In the love affair of hawthorn trees, for the first time, the old man met with Jing Qiu, and he pulled out a big white rabbit candy to please her.

This scene has caused many regrets about "after 80" and "after 70".

In that age of material shortage, how much emotion did a White Rabbit candy carry?

Because of this, netizens "honest" put a bag of white rabbit milk candy in the gift bag.

"As long as the friends who have seen the movie receive, they will show a meaningful smile."

It's not too proud to send a sweet idea to your holiday.

In addition, "Hui Li" has been one of the most popular old brands in recent years.

In Taobao mall back shop, you can see that the most classic red and white double color shoes have sold more than 1.4 pairs in the past month, and there are many words in the buyers' evaluation records such as "cool to wear".

One of the most popular low canvas shoes in the store has sold nearly 3000 pairs in the last month.

According to Taobao's introduction, unlike the old brand's popular popularity among netizens in the past years, nowadays every brand sees huge business opportunities under the theme of nostalgia, and actively develops the market through channels such as Internet sales and even new products.