Yiwu: Achieving Joint Venture With Mature Garment Production Enterprises
"The mode of joint venture is after we are financial crisis At present, there are Wenzhou's strategic decision making. Investor On the basis of the existing 6 Luo Hao clothing stores, we will continue to expand investment and hopefully open 13 stores. Luo Hao Luo Xiuliang, the fashion director, shared the results of the joint venture model to the participants at the September 25th China clothing brand chain operation forum held in Dongyang in September 25th.
After successfully passing the financial crisis, the brand clothing enterprises have obtained the opportunity of rapid recovery and development. Due to the increase and influence of the unfavorable factors of stock and real estate investment, many investors from Yiwu are planning to pool their business with mature brand production enterprises and open up clothing brand shops to become more stable investment products at present.
At present, there are more than 1400 garment enterprises in Dongyang and the output value exceeds 6 billion yuan, which is the third largest clothing market in the province. And Yiwu investors are very much aware of Dongyang's production base and mature brand operation. Yiwu investors said that for some time, the western-style clothes sold in the Yiwu market almost all came from the Dongyang manufacturers.
Over the past few years, thousands of households in Dongyang have been selling clothes in the Yiwu market. Now this number is getting smaller. Luo Xiuliang thinks that after the big market in Yiwu, a large amount of capital has shifted to franchised chain stores.
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