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ABC Children'S Shoes DIY Children'S Shoes Creative Competition

2010/9/29 10:15:00 68

Children's industry

How can we narrow the gap between consumers and consumers? And how to achieve interactive marketing? Since August 25th, ABC has launched a "smart picture of love" in all parts of the country.

DIY children's shoes creative competition

In the children's industry, it is the first time to play a prelude to interactive marketing.

Offline interaction is in full swing.

Today, with the increasing homogenization of products, the promotion form of children's brands also shows a convergence phenomenon, which is a brutal price war.

In the 2009 annual report of the new generation consumer trends in China, more and more consumers are directly involved in the marketing activities of enterprises.

As a leading brand of children's products industry, ABC has observed the needs of consumers, and has launched an interactive experience promotion. DIY children's shoes creative competition has been launched since August 25th, and has attracted a large number of children to participate in the ABC stores.

according to

ABC brand

Manager Huang Weicheng introduces that this activity is used to give the children who buy ABC products to the DIY shoes model board, let the children do their own work graffiti coloring, and then upload the photos to the designated activity website. There are also store organizes the children live painting, let the children create in the shoe mould panel, fully display their practical ability and innovative thinking. After the launch, it was warmly welcomed by the children, mom and Dad, and brought a lot of popularity to the ABC national monopoly.

Since the ABC brand launched the "love painting" in the whole country, the national DIY children's shoes creative competition, ABC's regional stores are crowded and bustling. Parents and children are involved in this interesting activity. Xin Xibiao, director of ABC store in Qujing, Yunnan, shows that this activity is very interactive. The enthusiasm for participation of parents and children is very high. The 200 sketchboards that have just been ordered from the head office have been claimed, and 500 sketchboards have been ordered from the head office.

The children displayed their high creative enthusiasm: small hands cling to their paintbrushes, sometimes frowning, smiling, eyes steadfast, and serious expression, just like a small designer.

(photo: Fujian Nanping Pucheng ABC store DIY creative contest site) {page_break}

Network interaction officially started

With the successful conclusion of the ABC children's shoes DIY creative competition terminal promotions, the ABC creative competition has also entered the links of online voting and expert evaluation. From regional to national, from product promotion to brand promotion, ABC has pioneered the new interactive marketing mode of line and line in the domestic children's products industry, so that consumers can experience the brand connotation of ABC in interesting activities.

ABC online interactive activities, but also timely updates the latest activities and children's work uploaded to the activity webpage.

On the web page, the reporter saw that the overall level of the DIY works is very high. The colors are natural and innovative. The elements are rich and colorful: there are sea, sky, grasslands, snowy winter, cool summer, caterpillars, butterflies, stars with children, and love shoes for Zhouqu.

In addition, on the activity webpage, the reporter also saw the children's DIY creation instructions:

"I decorated the children's shoes as colorful as I did in my childhood."

"These shoes represent the colourful life of ours.

ABC these 3 happy letters mean that all the children in the world grow happily every day.

"Like the rainbow, because the rainbow is very beautiful. I have never seen a real rainbow. I know from the textbook that the rainbow is made up of seven colors: red, orange, yellow, green, blue, purple and blue. So, I hope I can put on my rainbow shoes and go to see the real rainbow with my parents."

"My DIY is mainly colored and beautiful lines. These lines represent my happiness."

"Pale blue symbolizes the sky, and the yellow and pink colors add flowers to the green meadows."

"I hope it's also colorful in snowy days, just like ABC children's shoes."

"This interactive marketing is far beyond our expectations."

Huang Weicheng said that it broke through the conventional marketing mode, not only played a great role in promoting sales, but also contributed to the brand building of ABC. While narrowing the distance with consumers, it has greatly enhanced the popularity and reputation of ABC brand nationwide.