The Location Of A Toy Shop
Different domains
Toys
Different location
The specific location of the storefront location is analyzed as follows:
business
Areas with high frequency of activity; areas with high population density; commercial streets with large volume of traffic; neighborhoods of similar shops; people gathering or gathering places; neighborhoods of similar shops.
Toys
site selection
Human traffic is very important.
After the initial location is confirmed, the effective traffic flow will be measured. The traffic volume of each section of a commercial street may be almost the same, but the popularity is not the same.
Therefore, effective pedestrian flow must be determined from two aspects, one is passing traffic, and the other two is the flow of people visiting shops.
The best time for sampling is more than a week.
Because there will be more people on Saturday and Sunday.
The general period is recorded in a unit of two hours, and the prime time is recorded in half a hour.
In addition to human traffic, age records should also be recorded.
In this way, the prime time of a day and the flow of customers can be accurately counted.
And target consumers can also accurately locate.
Toy location is the key to target customers.
The toy shop must choose the corresponding lot according to the characteristics of the product. When choosing a place as a shop site, in addition to considering the factors of the rent, whether there is enough target customers is the first consideration.
Here are some of the more feasible: hospitals near maternal and child health care centers, kindergartens, nursery shops, primary schools, youth activity centers, middle school peripheral areas, University peripheral shops, movie theaters and other public entertainment places.
Prosperous areas are not suitable for all.
shop
Objectively speaking, the prosperous zone is not necessarily a good choice, but the rent in the prosperous area is expensive.
Just open the shop, the money to spend a lot of staff, toys and other equipment is a one-time cost, to spend a lot of money on renting the house is not very worthwhile.
You have to consider the balance of monthly income and expenditure, how long it takes to recover the cost, especially when the first few months of opening a shop are the time to form a fixed customer base and build a reputation.
Besides, there are many shops in the busy area, and large shops and various characteristic shops are everywhere. Your shop can't be very popular in it. Many large shopping malls also have toy counters, and your shop has no advantage.
Opening a toy store, especially toys, requires a regular customer base.
The mobility of mobile customers is often attracted by big shopping malls and other large entertainment establishments.
Although your shop is in the busy area, it still can't get a slice of it.
Compared with other shops, the location of toy shops may not be very important, but for those who are first time entrepreneurs, a good location is a good start. Later, with the accumulation of customers and the increase of popularity, shopkeepers may ignore the problem of store location, but they must know that good business is bound to have the merit of site selection.
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