Zhejiang Price Bureau Announces That New Products Will Not Be Discounted For Sale Within 7 Days Of Listing.
The upcoming National Day golden week will also be a carnival in shopping malls.
However, this year
National Day
Shopping malls
Promotion
It will not be as arbitrary as it used to be.
Recently,
Zhejiang
The provincial Price Bureau published the guide to Zhejiang's commercial retail promotion price behavior, laying down rules for enterprises' discount sales promotion, so as to crack down on fraudulent behavior of illegal businesses and protect consumers' legitimate rights and interests.
The guide to conduct stipulates that operators should carry out commercial retail promotion activities.
Management
The location of the place clearly indicates the sales promotion content. The promotion content should include the promotion reason, the promotion method, the promotion rule, the promotion time limit, the promotion commodity scope, and the related restrictive conditions and so on.
A counter or commodity that does not take part in promotional activities shall be expressly stated and not allowed to declare sales promotion. When expressly showing exceptional sales items, sales rules containing restrictive conditions and additional conditions, the words and pictures should be clearly and clearly defined.
Playing cat and dog will be severely punished.
In the past, consumers often encountered such a situation. The operator used fraudulent or misleading language, words, pictures, measurement units and other price tags.
Such as "zero profit", "last (set)", "last day" and so on; typical, such as "full court 50 percent off", and actually only one or a few products are 50 percent off, other commodities discount is more than 50 percent off, some even do not have any discount.
The guide to conduct stipulates that in the future, the sale of a sale (discount) shall indicate the reasons for the price reduction, the time for the price reduction (discount), the original price, the discount rate and the current price.
It is also a common method to attract high prices at low prices.
Some unscrupulous operators use two kinds of price tags or price lists at the same trading place for the same goods or services at the same trading place to attract customers at low prices but settle them at a high price.
For example, when a supermarket sells Arctic sweet shrimp and Wanda roast fillets, the price is 24 yuan / kg and 12.90 yuan / bag respectively, but the actual settlement is 32 yuan / kg and 17.50 yuan / bag respectively.
In the future, all the above actions will be identified as price fraud and severely punished.
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The value of the gift should not be false.
When shopping malls or stores are promoting sales, the price or value of fake gifts is often used.
When some sellers sell goods and provide services in the way of offering a gift, it is better to show the name, quantity, price (or value) of the gift or the goods as a fake commodity.
The price department has received complaints before.
If a household appliance store marks the Samsung refrigerator series, a single piece of merchandise is full of 20000 yuan or more than 20000 yuan, giving 32 inch LCD TV; a single piece of merchandise from 10000 yuan to 20000 yuan, with 22 inch LCD TV; Samsung package, 18888 yuan, and a mobile phone; but no sign of the name and quantity of the gift.
For example, a company's advertisement says: buy 42 42PA50C (Panasonic) plasma 17480 yuan / Taiwan, send Panasonic cooker +500 yuan to send Panasonic SC-HT603 home theater seven piece 3980 yuan, and Panasonic SC-HT603 home theater seven sets of actual price is 2620 yuan -3800 yuan / set, and advertising value of the gift does not match.
In this regard, the guide to conduct clearly stipulates that the sale of coupons should be marked by the scope of the sale of goods or services, the value of coupons, the calculation method of the coupons, the scope and duration of the coupons, and the additional conditions. The coupons should give consumers a reasonable period of use. When the sale of the gift items is carried out, the names, specifications, models and gifts of the gifts should be marked, or the physical samples of the gift items should be displayed, and the price or value of the gift items should not be falsely marked. The total amount of the gifts should be marked in the Limited gift.
New stores and new products should not be sold in disorder.
Consumers often see promotional advertisements like new stores and new public offerings.
And these promotional advertisements often contain false information.
If a brand store sells in the name of the opening of a new store, the sales promotion is "400 yuan minus 180 yuan in cash and 300 yuan in 100 yuan". The model of the clothing counter is "C609". The price of the dress is 2420 yuan per piece, and the lowest price of the dress ticket is seven yuan per item within seven days before the promotion.
In this regard, the "guide to conduct" stipulates that during the promotional activities of new stores and new products listed, the operator can not promote the sale and reduction of the lowest paction price of the trading notes in the trading place seven days prior to the time of the price reduction. However, promotional activities such as the sale of the securities (physical objects), full reduction, consumption bonus points, and bonus sales can be carried out.
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