• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Fashion Luxury Brands Aim At Bloggers.

    2010/10/1 9:59:00 134

    Blog Brand Advertising Form


    Let's forget the gorgeous picture ads for the time being.

    In the future, the Internet will be flooded with various forms of advertising: from commercial sponsorship to online competition, from free gifts to merchandise displays, and even various plug-ins and games.

    Blog

    And their owners brought such refreshing surprises.


    Barneys New York, Gap, Coach and other famous.

    brand

    We are actively cooperating with bloggers to create something different than before.

    Advertising form


    The form of advertising in the age of social media



    Sponsoring those influential bloggers is much more effective than simply publishing picture ads - these blogs have a high reading rate, and brands can also contact potential consumers in a conversational way.

    "The original form of advertising is merely repeating information, not dialogue, over and over again."

    Pete Spande, senior vice president of Federated Media, said.

    The company is committed to advertising and sponsoring bloggers.

    "Now you have to interact more.

    We must think of some topics to engage consumers in discussions. "

    Blog is the ideal carrier of this practice.

    David Lipman of Lipman Agency likes to deal with bloggers.

    "We are in a media pluralistic world, and you have to propagate in various ways."

    He said, "I think the best way to work with bloggers is to get them to get to know the brand and let them know what the brand is doing now."

    David Lipman has many customers of fashion companies, including Diane von Furstenberg, David Yurman, Burberry, BCBG, Lord&Taylor and St. St..


    "The media is undergoing tremendous changes, and bloggers are leading the change."

    Jane Aldridge, the author of the famous fashion blog Sea of Shoes.

    Her sponsors include Barneys and Urban Outfitters.

    "Jane I am very keen on Barneys brand.

    We think this is an excellent publicity opportunity. "

    Barneys network marketing director Heather Kaminetsky said.

    He also said that Sea of Shoes blogs had high popularity among employees of the company.


    "Fashion bloggers are a unique group. They are smart and are good publishers."

    "This is part of the advertising revolution - advertising will be integrated," Aldridge said.

    Of course, bloggers and advertisers must be honest with their brands, which is critical. "


    In the past, for a fashionable woman, publishing a story in a magazine can be very lucky or even coveted.

    Now, however, people are creating their own media. She can set entertainment, celebrities, Chaozhou, editors and publishers together, and then get the sponsorship of their brands through blogs.

    {page_break}



    Sponsorship requires product promotion.


    However, the alliance between blogs and brands has also aroused great controversy. For a simple reason, this cooperative advertising form blurs the boundary between writing and product promotion.

    Recently, the Federal Trade Commission's regulations have tried to clarify the relationship between internet blogs and advertising: Bloggers need to mark this in their blogs when they receive brand sponsorship or receive free products.


    "Fashion magazines are actually doing a lot of these things, but they are not required to be marked, which is unfair to bloggers."

    Jennine Jacob, author of fashion blog, said she not only posted her blog on The Coverted, but also established Independent Fashion Bloggers, attracting ten thousand fashion bloggers to join.

    But she also said she would support the Ordinance.

    "We do not want to see bloggers lose objectivity because of brand sponsorship - so people won't read their blogs."

    She said, "free products trial is acceptable, but we can not always promote them, which is unfair to readers."


    "It's great to see bloggers in advertising."

    Jessica Schroeder, the owner of What I Wore blog.

    Schroeder, originally a trademark designer, started her blog writing career last year by brand sponsorship. So far, she has worked with Coach, Loft, ModCloth, J.C.Penney and many other brands.

    Now, she is busy writing a book on trends in 2011.


    "You can see not only this person's appearance in the blog, but also you can understand what kind of person she is.

    Brands know the influence of this word of mouth, and this power is what bloggers have.

    Schroeder commented.

    "Brand and bloggers join hands, this is a very clever way."

    Schroeder said, "companies recognize that bloggers are customers and bloggers are also customers, so they are using this ecological chain to achieve their publicity purposes."


    More blogs attract more readers.


    "There are more and more blogs that can attract companies."

    Jennine Jacob said.

    Some famous fashion blogs can attract tens of thousands of people to browse in one month. Some popular videos can even attract about 500000 people to browse.

    In fact, some personal blogs share the same or even more reading volume with less popular fashion magazines.

    Bloggers say there has been an increasing number of proposals for cooperation from brands since 2008.

    "No doubt, we are receiving more and more such brand cooperation and funding."

    Spande says.


    For brands, they also need to come up with ideas on Facebook, Twitter, YouTube, Flickr, Tumblr and other social networking sites.

    Companies are no longer trying to attract consumers through advertising, as usual. They can use social networking sites to directly interact with consumers.

    No matter blog or social networking site, it will undoubtedly become another spring for fashion brands to open up the market.

    • Related reading

    Is It Hard For Faye Wong To Get A Return Ticket? Falsification?

    Fashion blog
    |
    2010/7/24 13:08:00
    82

    The Influence Of Swedish Princess Wedding On Design And Fashion

    Fashion blog
    |
    2010/6/19 15:13:00
    72

    Why Is China Lacking World-Class Brand? Soft Rib Of Manufacturing

    Fashion blog
    |
    2010/6/9 17:44:00
    65

    Zhejiang Jiaxing Textile Enterprises: Some Enterprises Do Not Recognize The Excessive Discharge Of Pollutants

    Fashion blog
    |
    2010/6/9 17:36:00
    123

    Balance Art And Market: 50% Rational +50% Sensibility

    Fashion blog
    |
    2010/6/9 17:31:00
    61
    Read the next article

    The Fifth China Women'S Shoes Capital International Procurement Festival Opens

    With the opening of the Fifth China Women's shoes capital international procurement Festival, the "shoe storm" of Wuhou direct shoe city is rising day by day. In just two days, tens of thousands of consumers rush into the shoe market, and the most popular shoe stores can sell nearly 1000 pairs of shoes a day.

    主站蜘蛛池模板: 国产xvideos在线观看| 狠狠精品久久久无码中文字幕| 日韩欧美一区二区三区| 国产欧美日韩综合精品一区二区 | 品色堂永久免费| 中文乱码精品一区二区三区| 色综合久久伊人| 成人综合激情另类小说| 又粗又长又硬太爽了视频快来| 中文字幕在线永久在线视频2020| 色偷偷8888欧美精品久久| 成人毛片在线播放| 区二区三区四区免费视频| 一区二区免费视频| 男女午夜性爽快免费视频不卡| 大香大香伊人在钱线久久下载| 亚洲精品午夜久久久伊人| 69农夫和老妇重口小说| 欧美人与z0xxxx另类| 国产浮力影院第一页| 久久成人福利视频| 色丁香在线观看| 小妇人电影中文在线观看| 人人澡人人爽人人| 2022国产精品最新在线| 欧洲精品码一区二区三区| 国产在线精彩视频| 中文字幕激情视频| 皇后羞辱打开双腿调教h| 国内精品视频在线观看| 亚洲免费人成在线视频观看| 麻豆精品一区二区三区免费| 无码人妻精品一区二区在线视频| 免费高清欧美一区二区视频| 999久久久国产精品| 欧美亚洲国产精品久久高清| 国产又粗又长又更又猛的视频| 中国精品一级毛片免费播放| 理论片午午伦夜理片影院99| 国产精品成人第一区| 久久夜色精品国产欧美乱|