Promotion Banquet! The Four Major Business Circles In Beijing Staged The National Day Discount War.

Approaching "eleven"

Xidan business circle

The market is in full swing, giving away gifts.

The Xidan business district with Zhongyou department store, Juntai department store, Xidan shopping mall, Xidan Joy City, Xidan pearl and Beijing Raiders and other shopping malls and shopping centers is one of the highest business concentration centers in Beijing.

Due to the low age of target customers in Xidan business district, most shopping malls in this area are located in high-end.

This part of the consumer is more sensitive to the price, and the marketing activities of the shopping mall are also launched around buying and selling.

In the face of the longest National Day golden week, shopping malls have increased the intensity of discount and extended the promotion time.

Take Zhongyou department store as an example, the mall will adjust its business hours to 9:00-22:00 in addition to a 45% off time discount on -7 October 1st.

Xidan shopping center is set up by jewelry, watches flagship store 1st anniversary, the major brands jointly promote sales.

The main diamond in the Lufu jewelry store is 0.5 carats or above, "full 1000 yuan minus 168 yuan"; the main diamond 0.3-0.49 carat "full 1000 yuan reduction 150 yuan".

Zhou Shengsheng shop mosaic, gold jewelry first piece 12% off, second pieces 15% off; buy platinum jewelry 6000 yuan to give leopard coupons, a full 10 thousand yuan to give two (maximum limit two).

It is worth noting that, in the full reduction, at the same time, a number of stores in Xidan business district also invariably played a gift card.

It is reported that consumers can take part in the raffle when they are shopping in Beijing for a total of 200 yuan; the VIP members of the Department Store consume different amounts of money, and can get the corresponding gifts.

Customers of Zhongyou department store spend 3000 yuan on train tickets or air tickets to Beijing for 100 yuan Zhongfang coupons.

Chong Wai business circle

Commodity discount is still strong.

New world to play with hot products

Although there are only several shopping malls outside Chongwen, such as new world department store Chongwen store, new world women's department store, and national Swiss shopping center, the new world department store has attracted a large number of customers by excellent marketing means, especially for customers who purchase 4880 yuan or 6380 yuan in single shopping for free.

At that time, there was nearly 10 hours from the early morning sale of mobile phone promotions, and OMEGA and other counters were already full of customers. The 80 additional cashiers were still at the peak of the settlement.

The sales volume of the new world department store increased significantly in a short period of time. The new world department store, which had tasted the sweetness, continued the tradition of sending hot goods to the National Day holidays.

The complimentary goods turned from mobile phones to Yangcheng Lake hairy crabs.

In addition to giving Yangcheng Lake hairy crabs, from now until October 31st, consumers will have the opportunity to get $3000 worth of Zhou Dafu diamond ornaments at Zhou Dafu and ctf2.

Although the opening hours are not long, many famous international luxury shopping centers have been introduced, which has become an important choice for many consumers.

During the national day, the marketing activity of this shopping mall was also dominated by the "full gift".

It is reported that during the National Day holiday, customers spend 99 yuan on clothing and cosmetics shops for 2 yuan.

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Wangfujing business district

Taking account of consumer demand at all levels

Shopping malls rely on perfect business and activities

The Wangfujing business circle, known as "Golden Street", is the core business district that is the same as Xidan business circle.

Unlike the characteristics of dense young fashion crowd in Xidan business district, the daily tourists of Wangfujing trade area occupy a large proportion. The shopping malls in the business district take into account different location consumers' needs in brand selection.

On the 10 day of this month, the department store, which reappeared at the same time, changed the positioning of mass department stores, pformed itself into a fashionable boutique shopping mall with shopping center elements, and the more than 200 international and domestic second tier brands entered the market in an all-round way. While upgrading the market level, it also allowed the department store to meet the needs of customers with different consumption abilities.

At present, the business district has many shopping malls, such as department stores, Dongan market, Beijing APM, Oriental Xintiandi and Lotte intime department store.

Unlike shopping malls in the Xidan business district through price factors, because the shopping malls in the Wangfujing business area are large, most of them provide "one-stop service" for consumers. These stores attract consumers through continuous improvement of formats and theme marketing activities.

Dongxintiandi will focus on the catering industry in the National Day holiday marketing.

Among them, Wo Green sushi October 1st -7 day 15 sushi, 17:00 before the special sale of 5 yuan; "tea to find tea" shop, fruit coconut pudding special price of 15 yuan; Belgian van Dino chocolate "big book", "small book" and "open cover two" 3 types of goods are 10 percent off promotions.

Four way bridge business circle

High end boutique stores

Marketing is good brand and high quality.

The "hQ Shang Ke" (Dazhong Temple store), located in the Great Bell Temple area of the North Third Ring Road, is a new store opened by Wangfujing department store 10 years later, which makes business competition in the four pass bridge area more intense.

The "hQ Shang Ke" brand is different from the traditional boutique of Wangfujing department store and the location of mass department stores, which is mainly aimed at 18-35 year old young guests.

It is reported that "hQ Shang Ke" (Dazhong Temple store) will be run by the operation team of its twin business enterprise, which will make the two shopping malls compete for the four way bridge business circle.

At present, the modern mall, located in the four pass bridge business circle, has been established for many years, and has become a famous department store in the city of friendship and shopping center.

Because both the double shopping mall and the contemporary shopping mall are located in the high-end boutique department stores, the target audience's age is higher, the sensitivity to the price is relatively low, and the gap between the consumers and the young consumers in Xidan business circle is obvious.

Under such circumstances, most shopping malls in the business circle attract customers with internationally renowned brands and high-quality products.

Take the double emporium as an example, some of the G-STAR merchandise is 5-7 fold, the price of the goods is 3000 yuan, which is reduced by 300 yuan; some of the Booker brothers are 10 percent off, two or more; 10 percent off are baozi holding cards; 7-8.5 is part of Marlboro part; and Sabatini's new products in autumn and winter are listed on the membership card 15% off.