Insist On Setting Up Your Own Brand

Of the three pairs of shoes in the world, one pair is made in China.

Dongguan, Jinjiang, Wenzhou and Chengdu are not only the manufacturing bases of China's shoes industry, but also the foundry bases for leather shoes in the world.

Unfortunately, so far, China's footwear manufacturing and Chinese shoe brands are still at a split stage.

Such a huge manufacturing capacity, but Chinese consumers can name the brand of Chinese shoes are few.

In the high-end market, it is basically the appearance of foreign brands.

As we all know, Hongkong is a resource deficient City: it does not have the industrial foundation of shoes manufacturing.

This is also the brand of Shenzhen, Wenzhou, BELLE and dragonfly.

First of all, it relies on it.

What's important is that at the very beginning, Okaso insisted on building his own brand, whether it's shop or store goods. This shows the long-term sense of business of Founder Hong Hong.

After the popularity of the Hongkong market and its entry into the mainland market, the brand adopted the form of "100 stores" very flexibly.

From the perspective of brand communication, Okaso's independent store mode in Hongkong is undoubtedly conducive to deepening the impression of consumers.

But considering the same opening of independent shops in the mainland, it means doing a lot of pre market work. Once the location is not good enough, it will bring huge risks.

At the same time, with the strength of the company, it is difficult to enter the prime location of the first tier cities.

In the vast market in the mainland, such as the number of shops has not reached a certain number, it is difficult to impress consumers.

This means that companies need to invest a lot in marketing expenses outside the shop, which is undoubtedly more risky for a small company.

From this point, it is not difficult to understand why the company has no doubt that the brand is blurred into the counters of the major department stores, and in the early stage, it only advertised the company by itself.

And to do this, we also rely on the intensive cultivation of Hong Kong Art and literature on the terminal channels and the personal checks on the design.

From the market level, Okaso has maintained a high growth rate of more than 60% of net profit for several years, and can not do without the flourishing development of the shoe market.

According to statistics, in 2006, China has become the world's largest consumer market for women's shoes, conservatively estimated that the total consumption of women's shoes reached 8 billion pairs, and the total consumption of women's shoes amounted to 300 billion yuan.

And the market prospect of casual shoes is more optimistic.

According to a recent survey by China fashion magazine, the footwear brands in Beijing's main department stores accounted for 65% of the 77 footwear brands, while the leisure brands accounted for 35%. However, in the high-end market or in the mid market, the growth of casual women's shoes for 3~4 consecutive years was faster than that of women's shoes. The demand for casual shoes for consumers increased at the rate of 10% to 20% per year, especially in the high-end women's shoes market.

It is precisely to seize the booming market opportunities in the mainland, and after accumulating to a certain stage, he has chosen to go public today.

According to the company's listed sponsor, Dafu securities, the retail market in the main market is very popular now, and the P / E ratio is significantly higher than other industries. Whether it is department stores or supermarkets, shoes, clothing or underwear, as long as the concept of domestic sales can attract a lot of funds.

1388.HK, a lingerie company sponsored by Dafu Finance Limited, was popular at the end of last year, and its share price doubled in just five months.

After becoming a public company, the intangible assets such as the brand of the company will add value, and after the listing and financing, the company can start a larger brand image building and market promotion.

It can be seen that Hong literary and art for their own small business, it is to spend every money on the "knife edge".