ABC Children'S Shoes "Big Love" Creates Corporate Culture

ABC

National Day performance evening

It is learnt that cultural entertainment is just the tip of the iceberg in the company's internal activities.

The ABC children's products brand of the start-up company is a love brand. The company takes the enterprise idea of "running the heart with love" and regards "helping the healthy growth of Chinese children" as the mission of the enterprise.

Over the years, ABC has donated millions of dollars to poor children, left behind children, children with burns and AIDS orphans in Xinjiang through charity organizations, hope projects and China children's foundation.

We should not only regard love as the foundation of our cause, but also regard love as our practice.

A platform for social responsibility, standing at the height of "big love".

The culture of great love advocated by start companies lies in the form of love.

It is not only reflected in the protection of employees in work and life, but also emphasizes "respect for employees' personal values". It helps to guide the mental and physical development of employees and guide their career development accordingly.

In May 2010, the start-up company launched the ABC internal system optimization (SPA) project, and launched a new round of enterprise internal management construction and enterprise staff training plan.

Establish a hierarchical, phased, targeted training mechanism, carry out regular in-house training, and train corresponding internal trainers in various departments to enhance the level of in-house training.

According to the introduction, in order to enrich the amateur cultural life of employees and improve the quality of life of employees, the company also set up an amateur activity management fund specially, which is allocated by the company in a unified way, and distributed to various departments on a quarterly basis. Various departments organize various employees' activities on their own, for example, organizing staff, excellent class leaders to go out mountaineering, seaside barbecue, outward bound training, etc., so that employees can relax and enrich their spare time activities after working hard.

Zhou Jianyong, President of the company, told reporters: "the construction of enterprise culture is a systematic and thorough project. The core of corporate culture depends on the connotation of the brand. The spirit of ABC brand" big love "is the core spirit of the brand extracted by the initial company, and also the essence of the internal culture of the enterprise.

Starting companies will continue to influence and nurture our employees with the "entrepreneurial love culture" concept.