Fashion "Spinning Bar" Nostalgia For Street Interest

Antiques can also be very fashionable.

Yang Yi is the owner of a water bar in Guangzhou Heng Bao square.

In recent years, with the increasing number of competitors, she finds that business is getting worse.

During a trip, she saw in Guizhou a folk village that several pure Miao girls were leaning against wooden windows.

When she returned from the trip, she decided to buy an old loom and put it in the shop.

"I've been there for a long time."

Yang Yi said with great satisfaction that the loom was made of old pagoda trees over 20 years ago, and there was no nail on the whole body.

After years of washing, there is a strong smell of history now.

In order to be consistent with the primitive flavor of the old loom, Yang Yi simply redecorated the shop: hanging the imitation corn and grape vine on the ceiling, putting the paper-cut full of folk flavour on the wall, and putting up a few bamboo baskets on the bar, with old-fashioned sewing bags in it.

Unexpectedly, after such an ornament, the whole shop was "alive".

Young women, who pass through the shop, come in to look at them curiously. They are attracted by the scenes that are full of simple atmosphere. They can not help but sit in their seats.

With this feature, Yang Yi's shop soon stands out from its numerous leisure bars.

Nowadays, passenger traffic is rising day by day, and monthly sales are already over 10000.

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Creating atmosphere is very important.

Nowadays, the leisure bar dominated by the experience of textile fun is becoming more and more popular in Guangzhou.

Yang Yi said, at present, there is a "sister version" for spinning, not spinning machines, but spinning wheels. "Their themes are nostalgia, but the concepts of their pmission are different.

The spinning wheel is more prone to the "hands-on" and "ample food and clothing" manual era, focusing on the culture of red Anti Japanese war.

"We need to provide a place for rest, and let our customers experience a different feeling, so the atmosphere is very important."

Yang Yi suggested that since more than 90% of the customers are young fashion women of 18~28 years old, they should have strong attraction in site selection, shop decoration and textile tools, raw materials or finished cloth purchase.

If there are conditions, you can invite one or more textile experts from the private sector, preferably from the minority nationalities. "The weaver girl dressed in national costume will perform on the spot, or be a mentor to the customers, which will stimulate the enthusiasm of the audience."

How much does it cost to open a home textile? It is understood that consumption varies from region to region.

But in general, investment is mainly rentals, purchase of audio equipment and decoration.

For example, in a non prime location, invest in a 30~60 square meter spun bar and purchase about two spinning machines, at least 30 thousand ~5 million yuan.

There is no spinning at present in Chongqing.

It has become popular in coastal cities, but no one in Chongqing has ever tried it.

Reporters learned from the Municipal Industry and Commerce Bureau, at present, our city has not yet made the manual leisure theme leisure, most of the leisure bar service scope is still supplying wine snacks.

In some folk customs streets such as the magnetic outlet, there are also some old textile machines coming out, but most of them are "selling" for the sale of products. The emphasis is to emphasize that the cloth sold in the shop is purely hand-made.

In addition, most of the stores are technicians who "sing themselves, sing themselves", customers can not experience on the plane, and the interaction is not strong.

Therefore, combining leisure with the bright spot of textile shops can become a new selling point for small and medium-sized capital entrepreneurship.

Reporters learned from the Chaotianmen cotton textile market, compared with coastal cities, Chongqing's single line and cloth have more price advantages.

At the same time, as an old fashioned textile machine in the shop, it can be obtained locally in Chongqing.

A lot of cotton textile business owners said, "the largest textile city in the west" Shapingba huilun Town, all families have textile traditions, many families still keep the old textile machine.

If you want to buy, you can go there to clean up.

Analysis

Playing the nostalgia card to segment the market

When the pace of urban development quickening, the urban people who live in cement "forests" are increasingly yearning for the simple and beautiful life in the past.

Xia Xueluan, a sociology professor at Peking University, analyzed that at present, the society is in pition, and the old things are being replaced or broken, and the new order, rules and systems have not yet been established or are being perfected.

In such a special period, people's psychology is unconsciously in a state of chaos, confusion and even panic.

Because of lack of sense of trust, trust and warmth, people will start to feel nostalgia at different levels.

Businesses have been sniffing the opportunity of this "special pformation period" and will soon take action.

For example, subdividing consumer groups and developing nostalgia products or services based on nostalgia psychology of a group of people, and introducing "experience economy" to create a new and unique "experience" space for customers.

It is worth mentioning that the theme of spinning should be put on "bar" instead of "spinning".

Spinning is only a feature of "Ba", making the difference between "Ba" and many.

Otherwise, "bar" will become a textile workshop of a factory and will lose its meaning.