Design, Go All Directions

If we only regard design as a new product development, or even just beautify the appearance of the product, it really misrepresents the design.

Today, the connotation of design has been widened. It can not only design products, design industries, but also design cities and even design life.

In the "2010 Shanghai creative industry international forum", Germany, Berlin, South Korea, Seoul and Japan Kobe, which have won the "design capital", have displayed their "design capital" style.

Kobe, designed to mitigate disasters

Kobe is a city surrounded by mountains and sea. It is very beautiful, but it is faced with disasters such as earthquakes.

How can we build a safe and secure city through the design of disaster reduction?

Kobe has made many attempts.

Water is the source of life. One of the earthquake relief projects in Kobe is the design of water resources.

The designer has designed a disaster relief water device, which can be used to solve the drainage of drinking water, domestic water or toilet water when the water supply stops.

The designer divides the water state into three stages, and labels them with white, yellow and black labels. The more valuable drinking water is white label, which is beneficial for people to meet the needs of water and save water during the disaster.

There are also studies on the design of school shelters.

If the table and chair are separately designed, the height of the ground is raised by 40 centimeters, and the chair or table can be used separately, so that the user can conveniently adjust the space that he needs or is comfortable.

After the disaster, all kinds of information advertisements in the asylum, including information for finding family members, and information that they are still alive or leaving contact information, are very confusing when they are posted, so that they are easy to be covered with each other, so that when information is available, or what kind of information is difficult to distinguish.

Kobe solved this confusion with color design, that is, marking the information level under the advertisement paper.

People can know what kind of information it is when they see this kind of color. After disasters, people can grasp the relevant information accurately and quickly.

Design plays a more and more important role in Kobe's urban construction.

For example, urban landscape protection.

Seeing from the sea, the scenery of Kobe is very beautiful. In order to protect such a city landscape, Kobe adopts many countermeasures. First, it limits the height of the city floors, and protects many historical buildings, such as museums and boutiques.

In order to fully revitalize Kobe's art culture and reflect the vitality of the city, Kobe holds a cultural and cultural festival every two years.

The largest fashion festival in Japan was attended by more than 10 thousand participants.

In order to build a vibrant and charming city, Kobe attaches great importance to the design of products with Kobe characteristics, and set up the "Renaissance Kobe" project, which is led by the designer to form a new Kobe design product.

And clothing, pastry, Kobe's western furniture, pearls and so on some fashionable, color very strong life culture industry, through the design to enhance their added value.

Seoul, the ideal city

"Designing Seoul" is a concept and a result.

Through design, Seoul is realizing the dream of a healthy eco city.

Li Chunyin, director of the Seoul design center, said that after the war of 50s of last century, South Korea was committed to the development of chemistry and manufacturing, and established various factories. Seoul became a cement forest and full of pollution.

How to solve the urban problems and build an ideal city to make Seoul a livable city in the process of industrialization?

Seoul will be designed for urban construction, focusing on urban functions, cultural development, cultural creativity, and creative design from the perspective of unity of man and nature, mainly to create a convenient city, environmentally friendly city and sustainable development.

In Seoul's urban design, there is a tenet of aesthetic enjoyment and cultural diversity.

There are both development goals and specific policies, including public facilities, and plans to revitalize the city, including plans for the design itself, with specific development frameworks and design standards.

Seoul has built some urban design impressions through some design projects and deepened public and visitors' awareness of the city's image.

One of the ways to design the city's image is color. Seoul draws inspiration from the natural environment, makes a color palette, and expresses the urban landscape and city scene with various colors.

For example, architectural color is yellow, brown and so on, and even the roof tiles are guided by colors. And these color guides also have the foundation of traditional architectural colors, which makes Seoul's modern architectural style and traditional architectural style reflect each other.

In the process of designing the ideal city and solving the problem of urban development, the design community has made Seoul recognized as a brand by the world.

To achieve this goal, Seoul has many innovative designs, including brand value.

"Design Seoul" was put forward and implemented.

The ideal city must have beautiful scenery. Seoul began to implement the landscape design plan in November 2007.

For example, the design square is designed by world-famous architectural designers. It is expected to be completed in December 2011. The whole square structure is three floors underground and 4 floors on the ground.

Seoul has become an environmentally friendly city with a national park next to Seoul.

The inner part of the city is the central area. The Han River is 500 kilometers long. It is very beautiful across Seoul and on both sides of the Han River.

People can breathe fresh air here and enjoy the city life.

At the same time, Seoul has been seeking to enhance community awareness through diversification measures, so that more residents can participate in environmental protection and ecological protection.

Berlin, livable, attracting talents

Mr. Thomas, consul general and Consul General of the German Consulate General in Shanghai, said that Berlin attracted many high-quality creative talents, with many artists' fashion studios and media workshops.

Now more than 5000 international students are studying in Berlin. Many people still live and work in Berlin after graduation.

The whole city is very vibrant, where you can see a lot of design and handicrafts.

Thomas said: "there are many industries in Berlin's cultural and creative industries, such as entertainment industry, culture and tourism. Many small and medium-sized enterprises come to Berlin, including fashion design, film and television, entertainment industry, media, music, entertainment and so on, and advertising companies join in.

These companies now make a profit of 21 billion 800 million euros, accounting for 16% of the total Berlin economy, 19% of their profits and 20% of the total employment. This ratio should be higher than that of other countries or other cities. "

Every day, Germany has more than 1800 activities, which are widely recognized by the world, which can bring more opportunities for communication and expand the market.

Among the famous festivals in the design industry are the Berlin Film Festival and the carnival in Poland.

Design, fashion companies are added to it.

Why will Berlin become a gathering place for creative talents?

One of the main factors is livable and the cost of living is low.

Thomas said that living in Berlin is actually very cheap. If it is in the general geographical location of Berlin city center, the monthly rent will probably only need 350 euros.

It is a very good choice for the newly established enterprise.

Moreover, the continuous development of the whole city has enabled many high quality creative talents to find a new perspective to develop their creative concepts and give full play to the creative potential of the whole city.

The Berlin government attaches great importance to the regional international design industry, offering 1 million 500 thousand to 2 million euros to the design industry, and many investment banks can provide small loans to SMEs.