All Customers Enter The Sportswear Market In An All-Round Way.

Reporters recently learned that the Internet is fast fashion brand.

According to the introduction, this autumn sports wear will be launched in three series of products, including basic sports, outdoor sports and sports life. This is also another bold attempt of fully integrating the peripheral design and resources of the third party design studio in Japan and Europe with the advantage of professional e-commerce.

A market share of sportswear sportswear

The sportswear market has always been the world of Adidas and Nike. According to the latest data in 2010, two international sports brands accounted for more than 40% of the market share in the sportswear market in June.

The domestic market is Lining alone, the market share of more than 10%.

More brand competition is relatively fierce, and they try to occupy more market share in the limited market.

Nevertheless, sportswear market is still well received by all sectors.

According to the data released by the Qing Research Center, the total income of China's B2C online retailing industry in 2009 was about 3 billion 900 million, and its share was only second after 3C appliances. Meanwhile, the proportion of sports outdoor market in clothing B2C has exceeded 30%.

After the 2008 Beijing Olympic Games, the national sports movement was very enthusiastic. The movement is becoming a popular way of leisure. Sportswear and leisure clothing are becoming China's fashion clothes. The domestic outdoor sports consumption market has maintained a high growth rate of over 40% for several years.

With its leading third party design platform, we can cut into the sports outdoor market, which is expected to improve the low level of R & D and the shortage of stylist designers in the domestic sportswear market, and make use of the Internet channel to stand out.

Playing with color to create fashion

According to the reporter's understanding, all the new sports products that will soon be on sale in the market, including the basic sports, outdoor sports and sports life series, mainly face the sports style, but do not exercise very often. Occasionally running, skiing and going to the gym can also put the sporty clothes into the office crowd instead of the professional sports people.

The upcoming new products include long sleeved POLO shirts, fast dry T-shirts, men's and women's hooded sweaters, men's and women's collar sweaters, down garments, and dozens of other categories. Designers from Japan and Europe and the United States have incorporated many fashion elements in the design while ensuring the functional performance of sportswear.

Removable sleeves sports shirts are very convenient for outdoor sports enthusiasts. Streamline color matching, double color matching, three color matching, striping and gradual coloring, together with meticulous, concise and smooth product details of color control, show the ingenuity of design.

In addition, fan Kai pin also launched a number of couples sports jacket, intended to lead the new fashion of autumn and winter sports.

At the same time, fan Ke also combines with Dongli, 3M, DuPont DUPONT and other multinational companies to develop suitable sports clothing materials to ensure the functionality and comfort of sportswear.

In addition to the design's fineness and innovation, it is understood that the pricing of VANCL sports new products is highly competitive, which extends the past sales promotion strategy of all customers entering the new market.