BURBERRY PRORSUM 2011 Spring And Summer Women's Show

In September 21, 2010, the Burberry Prorsum 2011 spring and summer women's show debuted in London Fashion week. At the same time, fashion lovers from all over the world share the fashion visual feast through the activities of "Retail Theatre (retail theater)" and the online online mode in 25 global stores. The diversity of channels of transmission has brought the number of fashion shows to the highest level in history.
 
The venue for this season's fashion show is at the Chelsea Institute of art and design, London, which is also the third time for the Burberry Prorsum women's wear series to be staged here. A total of over 1000 guests attended the fashion show, including Burberry CEO Angela Ahrendts, Sarah Jessica Parker, Serena Williams, Alexa Chung, Williams, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong, Macao, China, Hong Kong and Macao. All the models who participated in this show used the newly launched Burberry Beauty make-up series.

This fashion show is broadcast live to the world guests through specially designed "Retail Theatre (retail theater)" activities in 25 global Buberry stores. This is also the first time that the synchronized shopping experience has been launched around the world. Guests invited to watch the entire fashion feast through the 3x3 meter high resolution display in the store and the high quality stereo surround the digital audio and video, and buy their favorite fashion show products at the first time through iPad in the store.

At the same time, fashion enthusiasts from all over the world have been watching the fashion show by mobile phone, iPad and iPhone, and the fashion show has been broadcast over 300 online blogs and news, technology and fashion websites all over the world. Various channels of communication have made the number of viewers watching this Burberry fashion show the most.
 
Since the launch of the new concept of "Runway To Reality" in September 2009, whether it is a guest attending Burberry shop activities or other customers who experience online online, they can enjoy the purchase test of all kinds of merchandise on Burberry London dress show for the first time, including the coat, handbag and Burberry Beauty cosmetics series. All the show products are carefully selected by Burberry creative director Christopher Bailey.

Burberry guests can log in to the Burberry.com website to order the selected products in advance, and the products will be issued within 7 weeks after the end of the event. This will be a revolutionary measure for the luxury industry to deliver goods to the guests.

In addition, Greg James, the leading British Broadcasting Company BBC and the famous British singer and Burberry Advertising Spokesperson George Craig, from the background to the red carpet, devoted a special report to this feast. Several media outlets also broadcast online and broadcast in some Burberry shops' Runway To Reality 'activities.