Why Did Adidas Withdraw From The Iad Mobile Advertising Program?
According to foreign media reports, according to unconfirmed information, because of Apple's chief executive Jobs's overbearing approach, Adidas Has withdrawn from the iAd mobile advertising program.
According to an industry executive, Adidas finally decided to cancel the iAd advertising plan after Apple rejected its innovative ideas for the third time.
Originally used for the iAd advertising program, $10 million, Adidas should have also withdrawn.
In order to ensure the quality of advertising, apple is very strict with iAd, and even asks for it personally.
Customer
Making advertisements.
According to the Wall Street journal's report in August this year, Apple's relationship with many advertising agencies has been tense, and the promotion of iAd has been very slow.
In addition to Apple's strict control over the advertising production process, advertisers complain that their control is minimal, and they can't decide where their ads appear, and the lack of third party advertising service tools.
Apple has plans to open more rights to advertisers, but some customers have lost patience.
According to the Wall Street journal's report in August, Chanel withdrew from the iAd advertising program.
In response to this rumor,
Apple
Representatives are noncommittal.
Adidas did not respond.
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