Get Rid Of The "Path Dependence" Transformation And Development Mechanism Of Xinji Leather City In Hebei Province

According to the report on October 8, the 18th session of China has just closed（ Xinji ) Leatherwear It was learned at the Expo that Xinji, the "leather capital" in Hebei Province, has become the largest sheepskin garment production base in China and the largest sheepskin leather making base in Asia.

Leather industry is the first pillar industry in Xinji City, but most enterprises have been focused on Russia market More than 85% of leather clothing is exported to Russia, forming a serious "path dependence". The international financial crisis has caused heavy damage to Xinji leather industry.

In order to change the market dilemma, the city issued "Xinji leather industry three-year revitalization plan"; Invite experts and scholars to give advice; Introduce management, design, production and sales teams in Pearl River Delta and Yangtze River Delta; Employ well-known media planning companies to create corporate image; Actively explore the establishment of leather design and development company; Intensify cooperation with Hong Kong, South Korea, Italy and other places hellip& hellip; In view of the scarcity of design R & D personnel and outdated and backward technology, we have joined forces with universities and research institutions and set up leather technical schools; At the same time, the municipal government has specially set up product innovation awards. Last year, more than ten enterprises won awards,

At present, the city has jointly established a leather clothing research institute with Beijing Institute of fashion, and established an experimental base with Northwest Institute of light industry and Sichuan University. More than 80 enterprises have established their own development and design institutions. More than 20 international famous experts and professors from Italy, Finland, the United States and Germany have been employed as technical consultants.

Last year, it invested 1 billion yuan to start the construction of Xinji International Leather City, which was completed and opened on September 28 this year. There are 2 "most competitive brands" products of the Ministry of Commerce, 3 "Chinese famous brand products", 4 "Chinese Eco leather" brands, and 34 "China genuine leather logo" brands hellip& hellip;。

Last year, it invested 14.7 million yuan and introduced more than 130 sets of advanced equipment from Italy, France and other countries, and developed more than 200 high value-added and high foreign exchange earning new varieties such as leather clothing, fur clothing, cashmere clothing, knitwear, sheepskin upper leather, woolen leather and cowhide sofa leather. More than 50 technological innovation achievements have been made, and more than 30 new products with high added value and high foreign exchange earning have been developed.

Today, the city has created a number of famous leather brands at home and abroad“ "Dongming" brand leather clothing won the "China famous brand" and "China famous trademark", "iluqi" brand leather clothing won the "China famous brand", "Ximan" brand leather garment won the "top ten leather clothing King in China", "bailiter", "iluqi" brand leather clothing was awarded the "national inspection free products", and four brands of leather were allowed to wear "Chinese leather logo ecological leather", 34 brands of leather clothing were allowed to wear the "China genuine leather logo", 20 brand products were awarded "Hebei famous brand products" and "Hebei famous trademark", and the number of famous brands in Hebei Province ranked first.

In the first eight months of this year, the export of Xinji leather industry earned US $83.03 million, a year-on-year increase of 55.77%. The sales revenue was 3.716 billion yuan, and the tax paid was 63.0579 million yuan, up 42.68% year on year. There are 1148 leather enterprises in Xinji city with annual sales revenue of more than 10 billion yuan, which has become the largest pillar industry of Xinji city and has created the reputation of "China's leather and leather clothing city".