What Is The Goal Of Corporate Culture Construction?

Main objectives of enterprise culture construction

1, confirm MI (concept recognition)

(1) determine the values of all staff members.

Corporate values are the core of corporate culture, which determine the lifeline of an enterprise and the rise and fall of an enterprise.

Modern enterprises should not only realize material value, but also cultural value. We must fully understand that enterprise competition is not only economic competition, but also human competition, cultural competition, and ethical wisdom competition.

The ultimate goal of enterprises is to serve the society and maximize the social value.

(2) establish the spirit of enterprise.

Cultivating the spirit of individuality is the core of strengthening the construction of enterprise culture. Cultivating the spirit of enterprise with distinct personality and rich connotation and maximizing the potential of employees is the primary task and main content of corporate culture.

The spirit of enterprise refers to: the ideological achievements and spiritual strength established by the general staff, the experience, the culture and the management philosophy of the leaders of enterprises, which are gradually formed through the long-term production and operation activities, and are jointly established by the management philosophy of the enterprise's tradition, experience, culture and business leaders, and must be a spirit that embodies a unique and distinctive business thinking and personality style, reflects the beliefs and pursuits of enterprises, and is advocated by enterprises.

To cultivate the spirit of enterprise, we should follow the principles of the times, the advanced nature, the motivation and the efficiency. We should not only reflect the essential characteristics of the enterprises, but also reflect the characteristics of the industry and the characteristics of the units.

(3) establishing the enterprise aim that is in line with the actual situation of the group is the main purpose and fundamental pursuit of the survival and development of the enterprise. It reflects the values of the enterprise in terms of the goal, purpose and direction of the development of the enterprise.

Corporate ethics is based on the practice of enterprise production and management, based on the understanding of society and the understanding of life.

Enterprise style is the attitude and behavior of all cadres and staff members in the ideological, working and life, reflecting the overall quality and external image of the enterprise.

2, establish VI (visual identification), unified logo, clothing, product brand, packaging, etc., and implement ancillary management.

In the development of enterprises, we must constantly improve the elements of visual identity in a pragmatic manner, and make improvement, negation, re improvement and re determination.

It includes enterprise logo, banner, advertising language, clothing, letterhead, badge, print mode and so on.

In order to standardize employee behavior and spirit, we should establish a high degree of trust and good reputation in the society.

3. Establish BI (behavior recognition).

It is mainly embodied in two aspects, one is the propaganda, education and training of employees within the enterprise, the other is the contents of external operation and social responsibility.

We should organize a series of activities to integrate the business philosophy established by enterprises into the practice of enterprises, and guide the behavior of enterprises and employees.

4, people-oriented, establish a lean and efficient team image, create spiritual culture.

The essence of corporate culture is "human culture". People are the most active factors in productivity. People are the foundation of enterprises. Employees are the main body of enterprises. The construction of enterprise culture must be based on improving people's quality and putting their focus on people. They should unite people's minds, set up common ideals, standardize actions to form good habits, and create images to expand social popularity.

To do this, we should do well in establishing learning organization, do well in training scientific and cultural knowledge and professional skills, cultivate excellent managers, promote enterprise culture construction, and do well in Ideological and political work.

5, both inside and outside, create quality product image and create material culture.

The construction of enterprise culture should be unified with the image of the enterprise, so as to achieve technological innovation and to persist in the practice of mass rationalization so as to have unique technical characteristics and product characteristics.

Create brand, educate employees to take care of the brand reputation of the enterprise just like their own eyes, so that the products and quality of the enterprise can be loud, hard and predominant in the society, showing the essence of the enterprise.

It is necessary to achieve the unity of business philosophy and business strategy in the process of operation; to ensure the standardization and coordination of all staff behavior and enterprise activities in the actual operation process; to achieve the unification of various forms of visual information pmission, and lay a solid foundation for promoting the sustainable development of enterprises.

6, target motivation, create a strict and harmonious management image, and create a system culture.

The relationship between enterprise management and culture is the lifeline of enterprise development. Strategy, structure and system are rigid management. Skills, personnel, work style and objectives are soft management.

To strengthen management, we must persist in putting people in the central position of enterprises, respecting people, understanding people, caring for people and caring for people in management, establishing the status of workers and masters, making them actively participate in enterprise management, and do their duties and obligations.

To strengthen management, we should combine well with modern enterprise system, management innovation, market development and quality service.

It is necessary to revise and perfect the code of professional ethics, strengthen the discipline and restraint mechanism, and make the rules and regulations of enterprises become the conscious behavior of cadres and workers.

We should advocate team spirit, maintain good interpersonal relationship among members, enhance team cohesion, and effectively play the role of team.

7, teach in literature, create beautiful and neat environment image, create behavior culture.

People pform the environment and the environment also pform people. Therefore, we must seriously analyze the environmental factors of corporate culture development, and make tangible and intangible favorable factors become the driving force for the construction of enterprise culture.

Strengthen measures to make green, clean, and beautify the region, divide the region, clear responsibility, manage and rectify and maintain a health environment for a long time.

It is necessary to develop various recreational and sports activities to achieve institutionalization of large-scale activities, namely, sports activities (fun sports), corporate culture and arts festivals, and so on. Small activities are often used to enrich the cultural life of workers, such as factory celebrations, sports activities, etc., and endow various activities with life to enhance their visual effects.