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Online And Offline Marketing Is Creative.

2010/10/8 13:29:00 144

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Marketing

There are various nouns in the category.

However, for the public, there is a new noun that may not be familiar to the public, that is, wireless marketing.

Here's a sneaker.

brand

Under the offline marketing case, I believe that through this case, we can learn more.

Throughout this marketing campaign, users actually need to have a Bluetooth enabled phone.

"A famous sneaker brand has two separate stores in a downtown area of Shanghai. When a customer walks to a shop, the sign posted at the door of the store will prompt the user to turn on the Bluetooth function of the mobile phone.

When it is opened, it receives a message asking the user to run to another store in the area with whatever method he can think of.

The brand will count users who use the shortest time on the same day and reward them with a pair of sneakers.

Most other wireless marketing and wireless advertising are sent by SMS.

Promotion

Information and WAP advertisements display different brand advertisements.

The above case really takes advantage of the special attributes of the wireless media. The limited distance from the Bluetooth pmission is based on (perhaps the more appropriate wireless communication means that can be thought of) and the deep meaning of the brand itself (the combination of sports shoes brand and "running"), plus the form of allowing users to participate in the mode of incentive under a prizes, which makes this wireless marketing case very successful, and it is also worth doing more in-depth thinking by other marketers who are trying to do well in wireless marketing and wireless advertising.

And here we can share and learn from:

First of all, why use Bluetooth instead of text messages? There is a distance restriction for sending and receiving Bluetooth. Users must see signs or Bluetooth always open to receive information in the range.

If you use SMS, there is no time and distance restrictions, it may cause some ridiculous results.

"Running" and sports shoes.

If you let your sports shoes be associated with a sport, what would it be? I think running would be a common choice.

It's not promotion.

This marketing case is not a promotional case, because it did not sell many shoes directly because of this activity, but it was only presented to the first place.

Its real purpose is to mold the brand, which has been closely related to sports.

Participants' choice.

Unlike short message marketing, advertisers or wireless marketing businesses usually choose the target user group first. Users with Bluetooth capabilities are relatively high-end, interested in the reward mechanism, and the way to participate in activities (as fast as possible) and so on. All the users involved must be a special group of people, and the possibility of becoming a target user is great.

In short, marketing can never be short of creativity, understanding the brand information you need to convey, and being familiar with the media you are going to use. You may also be able to take the participation of the 2 style into other media.