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Step 2011 Spring And Summer New Product Conference Held Ceremoniously

2010/10/8 13:43:00 155

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Step forward

2011 spring and summer new products

Release conference

scene

In recent years, with the continuous popularity of Korean culture, a "Korean wave" has rapidly spread throughout East Asia, and a large number of Han Korean people have risen. Their pursuit and admiration for the Korean wave is unthinkable for ordinary people, and it is precisely the rise of this group that has led to a series of related "Korean wave" industries.

Except for a large number of Korean dramas filled with all the major TV screens in China, the shoes and clothing products with Korean seals can always become the weathervane of popular culture, thus leading to a "Korean wave".

Based on this, many businessmen have seen the huge market group of Han ethnic groups, and began to produce products that satisfy the consumption of this group. Kuang bu (Jinjiang) Sporting Goods Co., Ltd. is one of the forerunners.

In October 6, 2010, the "2011 spring and summer new product conference", with the theme of "Korean wave coming", was held in Jinjiang Xingtai Traders Hotel.

On the same day, under the leadership of Kuang bu (Jinjiang) Sporting Goods Co., Ltd., many dealers from various parts of the country attended the new product conference, and all the business partners gathered together to discuss the 2010 in 2011.

brand

Development plan.

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Yang Dinghua, general manager of Kuang bu (Jinjiang) Sporting Goods Co., Ltd., delivered a speech at the press conference.

As a brand new shoe industry, since its start in May this year, it has achieved remarkable results in just a few months.

In view of the popularity of the cold race that has not yet seen much for many years, with the accurate market vision and the grand goal of "creating the first brand of colorful youth cloth shoes", we have incorporated a large number of Korean elements into the 2011 spring and summer new shoes, and strive to create a unique product feature in the homogenized and serious footwear market.

It is understood that in order to seek differentiated operation, we will try to implement the business model of "mini shop" in the terminal sales in 2011. That is, we should conduct a scientific assessment in the process of market expansion and opening up. Under the pressure of no profit, we can set up 15-30 square meters of franchised stores.

At that time, the design of mini fashion shop and the matching of colorful and tangible cloth shoes can attract a large number of consumer groups who admire Korean culture.

High quality products and differentiated marketing modes are inseparable from an efficient and excellent production development and marketing team.

"Ensuring quality, deepening management, expanding scale and strengthening marketing" is the focal point of the brand in 2011. Yang Dinghua, general manager of Jinjiang Sports Products Co., Ltd., said at the meeting.

In the face of a strong market competition environment, the footwear industry starts to take part in both inside and outside, and is led by Yang to bring the production team to himself. He regards the production as the first priority, and pays attention to the staff's incentive management system and carries out the scientific management process.

In terms of product development, it is based on the specific circumstances of market competition, accurately grasps the market positioning of the brand, implements the price combination strategy of the products, and develops the production of medium and high price products as the key.

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He Jun, marketing director of Kuang bu (Jinjiang) Sporting Goods Co., Ltd., delivered a speech at the press conference.

After ensuring the internal scientific operation, external marketing can not be dropped.

He Jun, marketing director of Kuang bu (Jinjiang) Sporting Goods Co., Ltd., summed up the marketing work of brand promotion in 2011 into twenty words: improving the structure, standardizing management, focusing on support, regional promotion and terminal promotion.

It is not difficult to see that, while defining the development goals, the footwear industry will correctly handle the relationship among enterprises, employees, agents and the market as the top priority of its marketing strategy.

According to He Zong, Kuang step will provide support for agents in key areas in 2011, carry out large-scale advertising campaigns in these key markets, start from some areas, enhance brand awareness, and then break through layer by layer, occupy the national market, and achieve the grand goal of "creating the first brand of colorful youth cloth shoes".

The development path of internal and external development has built a close policy and strategy for the development of brand in 2011, and has also made the agents across the country take a confidence in the brand development in 2011.

It is believed that in the cry of "Korean wave coming," it will bring a new round of colorful Korean wave and become a dark horse in the shoe market in 2011.