Qingdao'S Three Leather Cities Have Been Opened Up, But The Season Has Not Yet Reached Its Peak.

October 9th, September 28th, Ledu.

Wen Ledu Leather City in Shibei District

Located in downtown area, the sky curtain city is full of popularity.

From September 28th to the eleven golden week, the popularity of the sky curtain city has increased significantly than before. "Here is a new leather city, which does not take the time to see", said Cui, a member of the public who lives in Liaoning road. It is true that there are more people than the former sky city. "Before Qingdao, we did not have such a centralized place to sell fur. I have many friends who go to Zhaoyuan, Zhejiang and other places to buy".

Today, a new one has been opened at home, which is also very helpful for the popularity of Tianshan city.

Although the old factory buildings were rebuilt, the inside and outside of the Ledu City, the city of the sky and the city of the sky, were all alike. The door was the spacious hall. There was also a general service desk. Everything from the first floor to the six floor was clearly written, and there were elevators on every floor.

"These days, OK, after a period of time is cold, people will be more", on the four floor selling leather salesperson less than told reporters, the boss is optimistic about the Qingdao market came.

According to the reporter's interview, the fur and mink fur garments of Wen Ledu leather city basically come from the four production bases of Haining, Guangzhou, Beijing and Northeast China, and mink skins are mainly from foreign countries such as the United States and Denmark. They can guarantee the brightness and fine texture of the fur to the greatest extent. There are more brands in the leather city. There are many famous brands at home and abroad, such as Pierre Cardin, Valentino, apple, Armani, Bratu, Madame Orient, Bashar, the park, and umbrellas.

"80% of the shops are directly opened by the manufacturers, and the 20% is the agents", Wen Ledu official told reporters, from the fur city of Haining, "expanding the territory" to Qingdao also accounted for 80%.

Qingdao fur city in Laoshan District

In the "rich circle", the price tag is too high to be questioned.

Following the opening of Ledu's leather city two days later in October 1st, the Qingdao fur city, located at No. 27 of the Xia Xia Ling Road in Laoshan district and a negative layer of Lotte Matt, was officially opened, and another fur city opened. What was it like? On October 7th, the reporter went to spy on it.

After seeing it, the fur city of Qingdao in Laoshan district is not too small. Although it is only a stage project, the total construction area is twenty-five thousand square meters, and there are more than 10000 fur clothing varieties, 216 fur coats and fur clothing brands inside the leather area and fur area.

But after seeing the price on the sign, many people were surprised. "Why is the price so high? There are still 480 thousand yuan!" Ms. Xu, who was visiting fur in the fur city of Laoshan, told reporters that it was too exaggerated. "Nearly 500 thousand yuan can buy half a house!" and after detailed questioning, the salesgirl told her that there was no discount on the dress. "She said it was a special sable," she said. "Is it true that I can't see it? It may be that the image is not for sale."

What makes Ms Xu feel strange is that in the same store, some clothes can be hit eighty percent off, "the price of 120 thousand yuan clothes can be sold for about twenty thousand yuan, she also told me if you want to buy it in good faith, you can bargain again."

"It seems that fur is really a luxury. It has dropped thousands of yuan and has gone up thousands of yuan. It can't feel at all."

Reporters accompanying Ms Xu visited many businesses and brands, and found that almost all fur had discounts, and less than sixty percent off, or even more than ninety percent off, could be bought. "Water is too big to make people feel confused. It may be the reason why there are more rich people in Laoshan. After all, this is the heartland of Laoshan business circle and a rich circle!" Ms. Xu said, since she can discount, why can't it be priced in real terms, and there is so much room for discussion, "let people have no sense of security".

{page_break}

Qingdao Baolong Leather City in Chengyang District

It opened in mid October, with an area of one hundred thousand square meters.

In the course of the interview, the reporter heard many businessmen say that Chengyang also wants to open a leather city, which is located in Baolong city square. "It is said that it will open in mid October and there will be some excitement."

In order to confirm the situation, the reporter contacted the Baolong Group, and a staff member told reporters, "yes, leather city is our tenant. It is in the middle of Baolong city square, opened in mid October, but the specific day has not yet been fixed."

Reporters learned from other media reports that in August 27th, the signing ceremony of PARTY and leather city in Baolong city square in 2010 was held in Baolong city square, Chengyang. The Baolong leather city from Haining was officially settled in Chengyang Baolong city square in Haining.

The Baolong Leather City in Qingdao is located on the 1~3 floor of F District, Baolong city square, Chengyang, with a planned area of 150 thousand square meters, with an area of 100 thousand square meters, and all its leather products are all from Haining.

Business in Zhaoyuan is burning. We see business opportunities.

"We have done a survey in leather city of Zhaoyuan. 70% of the purchasing power comes from Qingdao, so we feel that the market of Qingdao is relatively mature." the reporter remembers clearly that this is what the director of the leather Ledu city of Qingdao in the sky said to reporters in person, he said that the sales volume of the opening day also proved this point.

"People in Qingdao are rich! One of the three businesses sold on the first day of the day was sold for 180 thousand yuan." this is said by a business owner who runs in Qingdao fur city of Laoshan district. What is more important is that "last year, Zhaoyuan leather city sold fire, earned money, and who made money early, saw this business opportunity".

Found the Qingdao fur city comprehensive management department, a surnamed Wang staff told reporters, "from the second half of last year, began to start the work of fur city", light this year, they went to five times Zhejiang, the two time Guangzhou, "we originally started to do cloth, but later found that there was some conflict with Lotte Matt and Li Tian shopping center, the operation was not very good, later went to Zhaoyuan, Zhejiang and other places to investigate, Zhaoyuan has seven or eight of the consumption capacity is Qingdao in the past", Mr. Wang said, they finally decided to do leather industry in Zhejiang Leather City, "the first month sixteen to go to the Haining, one year is at the time of spring, then fixed." in order to understand their intention to enter Qingdao, the reporter made a special trip.

Get together and start business. The peak season has not been reached.

At present, the leather city of Chengyang has not yet opened, and the two fur cities in Ledu and Laoshan have been fighting for themselves. "There are about twenty or thirty stores in two stores and shops, but there are more than one shop," said Xu, owner of Zhejiang's Wenzhou to run leather grass in Qingdao.

"Laoshan is not there, the flow of people is too bad", this is the warm Ledu leather city merchants consistent view.

"Buy fur is basically driving, the sky city, the traffic congestion is too serious", this is the Laoshan District fur city merchants consistent statement.

But they also share a common view that this area is not too large in Qingdao. The competition between the two fur cities is fierce. "Our business is not easy to do."

Wenzhou people Xu boss said that he had been running fur business for many years. "In the past few years, it was 22% off, and then slowly hit seventy percent off and sixty percent off. Now eighty percent off or even ninety percent off have been sold."

Many businessmen in the interview said they felt a lot of pressure.

{page_break}

Fur prices are rising, but selling prices are difficult.

1/3, since the rise has not dropped, so many customers look at the goods this time, they all say that the price is more expensive than last year. "A piece of fur that sold 8 thousand yuan last year will be sold for ten thousand two or three. This part of the money needs to be approved by consumers." and the reality is that they have foreseen that the market competition in Qingdao is bound to be fierce. "A whole mink fur needs to be made from the back skins of twenty or thirty minks. The price is at least ten thousand yuan, but if the style is longer, it may reach twenty thousand yuan, sell more than one, and sell more than the price, and the price will not fall, so business will definitely be affected." reporters learned that, because of the rising grain prices, the cost of raising mink also rose, "from last December, the price of fur clothing went up, probably increased.

In Hebei, Mr. Cao, who runs fur in the sky city, told reporters that "our profits are very low now. Generally speaking, we should make sure that gross profit is twenty percent at the expense of labor, store rent and so on. But now the market situation can bite ten percent of the profits." he said, people also know that there is competition, businesses want to sell goods, and they desperately bargain. "The other day I sold a piece of leather and earned only 70 yuan. After finishing the card, she returned 20 yuan, and I finally made 50 yuan."

The cake is so big that it's better to be misplaced.

Many businessmen in the interview said that if this goes on, "the more we open, the quicker we die, the better we can be misplaced."

But they also said that the biggest benefit of the competition was the consumers. "There were more stores and more shops than before," the reporter also had a deep feeling. After visiting the circle, the reporters also had a preliminary understanding of fur. "When we sell fur, we are very pparent. We dare not fake or shoddy. What material is it?"

Many operators told reporters that there are some basic skills to judge the texture of fur, "how thick is the base coat, how about the gloss of the hair needle, how the handle feels, how do you feel about the workmanship from inside, whether it is a mink or a whole marten"? Of course, the basic principle is that goods will not change at a penny, but good goods must be valuable, but I hope you learn more and spend less money.