The Value Rises &Nbsp, And The Domestic Shoe Industry Exports Enter The Golden Period.

With the recession of the financial crisis, the global economy is also gradually reviving, and the export of footwear industry is developing gradually.

"The golden period of Wenzhou shoe export is coming. Who will seize the opportunity for Wenzhou shoe enterprises? Who can seize the opportunity in the new round of competition?"

Mao Jiancheng, manager of the foreign trade department of Jill, said.

As early as the beginning of this year, the leader of Jill reached the arrival of the gold export period of Wenzhou footwear industry, and promptly deployed troops to recruit troops to expand the R & D investment in foreign trade shoe products and expand production capacity.

Abandoning the foreign trade pattern of single men's shoes in previous years, increasing the number of foreign trade women's shoes, doubling the number of foreign trade personnel of Gilda, and increasing the number of shoes for foreign trade. The workshop also worked overtime to complete the task of foreign trade, which made Gilda's foreign trade enter an unprecedented stage of development.

Mao Jiancheng predicted that in 2010, the export of Jill reached more than 200% compared with the same period last year.

According to the statistics of Wenzhou customs, in the first 7 months of this year, 394 million pairs of shoes exported to Wenzhou, worth 1 billion 960 million US dollars, increased by 33.51% and 33.2% respectively over the same period last year, of which 79 million pairs were exported in July, the highest monthly value since Customs Statistics.

Guangdong

Since April this year, the volume of export shoes in Guangdong has risen, and the volume and value increase has exceeded 15% for 5 consecutive months.

In July, the value of exports reached US $1 billion 290 million, a record high in the past month.

The August high level dropped slightly, with 350 million pairs of export shoes, an increase of 15.1%, and a value of 1 billion 270 million US dollars, a sharp increase of 46.1%.

From 1 to August 2010, Guangdong exported 2 billion 850 million pairs of shoes, valued at 8 billion 110 million US dollars, representing an increase of 24.3% and 22.7% respectively compared with the same period last year.

Customs pointed out that despite the steady growth in the volume of shoe exports in Guangdong in the first eight months of this year, the factors that plagued Guangdong's shoe exports still exist: first,

Taizhou footwear exports exceed US $709 million

At the same time, the export countries and regions of footwear products in Taizhou are also showing a trend of diversification.

At present, there are 137 export markets for footwear products in Taizhou. Among them, the EU market accounts for 23.61% of the total exports, while the US market accounts for 10.43% of the total exports, followed by South Africa, the United Arab Emirates, Panama, Chile, Jordan, Ukraine, Japan and Saudi Arabia.

"Diversification of the export market can avoid the disadvantages of highly concentrated markets, which is conducive to reducing export risks. But developing and excavating emerging markets must first establish a good reputation for products.

In the 1-8 month of this year, our bureau investigated and dealt with 17 illegal footwear products suspected of "counterfeiting origin" or material "inferior products" for export products of specific emerging markets. The amount involved was as high as more than 40 US dollars, and export enterprises need to attach great importance to them.

Ren Jianping, director of textiles and textile department of Taizhou entry exit inspection and Quarantine Bureau, said.

At present, the main markets such as Europe and the United States have not yet recovered, the euro area unemployment rate remains at 10% of the historical high, while the US economic recovery rate is slower than expected.

In order to maintain operation and keep their share, many enterprises have to pay low prices.

Since the beginning of this year, under the operating environment of continuous rising production costs, such as leather, rubber, etc., the main production material of shoes manufacturing industry has increased significantly, and the profit margins of enterprises have been further squeezed.

Customs data show that in the first 8 months of this year, the average price of cattle leather and horse leather imported from Shenzhen port increased by 41.6% over the same period last year, and the average import price of natural rubber increased by 62.3% over the same period last year.

However, the average export price of shoes at Shenzhen ports did not rise or fall during the same period, only 2.2 US dollars per pair, down 4.3% from the same period last year.

In recent years, the labor intensive industry cost rising trend is very obvious, labor, raw materials and appreciation of the renminbi and many other unfavorable factors, many export enterprises have difficulties in operation.

After the uproar, the export orders have begun to return to rationality as the export business has identified the situation in the second half of the year.

It is understood that this year, many export shoe enterprises continue to exceed expected growth, export value has also hit a record high.

In areas such as the Yangtze River Delta, the Pearl River Delta and some other export footwear enterprises, the "factory rush orders" after rising costs become "traders rush to factories".

Recently, the person in charge of export procedures told us that "in recent days, export shoes and clothing have entered the peak period of production, and orders are increasing.

Because there are too many orders, many processing plants even ignore the previous cooperative relationship, and who will make the highest price.

Some orders are now at the end of the year.

The conversation with the responsible person has found that recently, many export enterprises have improved their bargaining power. Instead, they take advantage of the order to pick up the value, increase the added value of the profits through product upgrading, and pass the rising cost on to the overseas customers.

However, due to factors such as slowing international market demand and rising labor costs, future domestic shoe exports still face unfavorable factors.

First of all, the prospect of major trade market demand is not optimistic.

Recent data show that demand growth in major consumer markets such as Europe and America is slowing down.

Secondly, the competitive advantage of shoes export prices is relatively weakened.

Wenzhou customs officials said that at present, footwear exports are still dominated by medium and low-grade products, and lack of products with internationally renowned brands and independent innovation capabilities. During the same period, the main competitors of China's footwear exports, such as Indonesia, Vietnam, India and other neighboring countries, are gradually in a favorable position with China's footwear export competition in virtue of their lower labor cost advantages.

To this end, the customs recommends that enterprises should be guided to increase their efforts to expand their domestic market and overseas emerging markets, reduce their excessive dependence on traditional developed markets, and encourage and guide enterprises to enhance the quality and quality of export products, and strengthen the cultivation of large shoe enterprises with independent brands and independent innovation capability, so as to enhance their international competitiveness.