Hongkong Department Store'S Mainland Classics - Worth Learning

At the end of April this year, Miriam Yeung, the famous entertainer and Ambassador of the Hongkong Committee of the United Nations Children's fund, went to the Harbour City shopping mall hall to attend Qinghai's "warm heart and heart" caring and warm Qinghai fundraising activities.

Thanks to the strong earthquake in Yushu, Qinghai has caused more than 1000 deaths and injuries to over 10000 people. As the leader of Hongkong's department store, Harbour City has donated more than 40 units to produce gold coupons or commodities for charity sale in a few days, and specially designed "green ribbon" bookmarks that symbolize vitality and hope as charity bazaars.

One of the first round response companies, Harbour City held more charity performances in Harbour City on 24 and 25 April.

As one of the most expensive department stores in Hongkong from the mainland, the significance of Harbour City's main theme is not measurable in terms of specific donations.

Mainland Department of Hongkong department store

Tourism consumption is an important source of Hongkong's economy. Hongkong's department stores have always been the ideal shopping paradise for mainland people. But now the relaxation of tourism policies in mainland China such as Taiwan and Japan undoubtedly snatched away some of the tourists.

In the past few years, the Hongkong shopping mall, which had been waiting for the mainland guests at home, began to hype in recent years. However, the tiny Hongkong has nearly a hundred of them with a certain scale.

Of course, there are exceptions.

The Kowloon warehouse group, one of the leading companies in Hongkong, owns 51% of Harbour City's total assets and 62% of its total business profits. The total sales volume of the two companies can account for 8% of Hongkong's total assets.

The turnover of Harbour City in 2009 amounted to HK $15 billion 500 million, up 2 billion 100 million compared with 2008. The consumption of mainland tourists reached 5 billion 300 million yuan, up 2 billion 100 million over the 08 years, accounting for 34% of Harbour City's total sales.

Comparing the two sets of data, you will find that the growth of Harbour City in 2009 is all from the mainland.

Behind this group of figures, there is no denying the large number of mainland special policies in Harbour City.

Every day more than 20 buses shuttle between Shenzhen and Hongkong, directly open Shenzhen airport to Harbour City bus, and several domestic banks, Southern Airlines and Ctrip to promote cooperation.

Hongkong New World Group is taking another road, that is, Hongkong is everywhere, and it is everywhere in the mainland.

In the first half of 2009, the annual report showed that the income of the new world group in 2009 was one billion seven hundred and twenty-one million Hong Kong dollars, an increase of 16% compared with 2008, and the annual profit rose to five hundred and forty-seven million, up 15%. Behind these growth, there is a string of positive figures from the mainland.

There are 33 department stores in the mainland, covering 17 major cities in China. The three most important central, Eastern and northeast regions account for 31.8%, 28.6% and 25.1% of the total group income.

In the analysis of the development plan of the whole group, it is well known and suited to local conditions for the domestic areas, such as humanities, geography and customs, and even can not feel that this is a company from Hongkong. Only the last few pages of shareholder introduction remind you that it is controlled by Hong Kong people.

In 2010, the plan to seize the opportunities of World Expo, Shanghai, eighth and ninth Department stores in Shanghai opened, five living houses and four fashion houses timely service, the mainland of the new world read very authentic.

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As an important economic port in Asia, the convenient conditions allow Hongkong to have a number of typical multi brand stores. Many of the brands we know familiar with have yet to be satisfied through them, so they have become the largest and fastest Hongkong merchants in the mainland.

The prosperity of the mainland's economic market and the huge demand for luxury goods will lead businessmen to be so crazy. We may as well look at their annual reports.

Take the Joyce Boutique below Joyce Group as an example. In the latest annual report ending September last year, the turnover of Joyce group was four hundred and ninety-one million and eight hundred thousand Hong Kong dollars, only 2.6% higher than the same period of the previous year, even 0.3% of the local market in Hongkong, while the turnover in China increased by 20.5%, and in Shanghai it reached 30%.

The Hongkong market, which accounts for the largest share of the group, has been affected by the financial crisis. However, the fact that 20.5% of China's mainland's rapid growth and the closure of several shops that mainland consumers do not recognize are making Joyce lose confidence in the expansion of the mainland market in 2010.

As the well-known I.T group in the mainland, by the end of August last year, the sales volume of the group was up 5.2% to one billion two hundred and forty-one million and six hundred thousand Hong Kong dollars compared with the same period, and the Hongkong market of the large share of the group fell 2%, and the mainland market increased by 26.6%. The sales of comparative shops were up 16.4% and the total retail sales reached nearly 300 million Hong Kong dollars, and the profit of pure profit increased by 198.7% to forty-four million and eight hundred thousand Hong Kong dollars.

Therefore, in the next development report, I.T group and Joyce invariably put the development and development of the mainland market in a prominent position.

Hongkong local brand's mainland plan {page_break}

When the European and American fashion giants were stationed in the mainland of China early, they were very happy. The designers who had come to Hongkong for the first time but kept a wait-and-see attitude. Until the two years of economic downturn, our gentlemen were vigilant.

In the past fashion week in China, He Guozheng, who had the title of "star designer" in Hongkong, came to Beijing to hold a fashion show. Many mainland stars came to support the scene. It seems that the orders received were quite impressive.

How to close the demand from the mainland market and improve the supply of the mainland market from the design is the top priority for them.

Nowadays, the names of Hongkong designers such as Deng Dazhi and He Guozheng have begun to cater to the fashion circles in the mainland. Hongkong's local luxury clothing brands are also crowded into our view.

It seems that Blanc de Chine has always been pursuing the Chinese cultural roots. Hongkong stars always like to wear them at the banquet. Tiger Woods, which is tired of divorce scandal, is also a loyal customer. But in the mainland, it has not had many fans. Instead, many leaders visit it to think of it.

As a result, there are four shops in the world. China has only one Blanc de Chine in Beijing. The Zegna and Canali in the mainland are finally unbearable.

In 2010, 10 stores made the brand coverage from Beijing Shanghai to Qingdao and Shenyang. Only Beijing plans to open 4 new stores this year. The annual plan of Blanc de Chine2010 can be said to be a massive attack.

Also comes from Hongkong, belonging to Si Hong (Neo Concept) group SIU. Last year, Zhongshan, Guangdong, the world's largest "art and creative furniture city" with an area of about 180 mu, delighted many artists and saw its confidence in the mainland market.

A few months ago, third of the world's image shops were located in the shopping center of Financial Street, Beijing. A new store will also open at the Yintai Center of the new coordinates in Beijing. Its Max Mara group's former chief designer, Margherita Ovi's patent brand, import brand Armand Basi, precious cashmere, and custom service, will be stationed in the mainland for the first time.

According to the latest report by authoritative Bernstein, the value of luxury goods in mainland China is 6 billion 600 million euros, and the demand for luxury goods in China, including Hong Kong and Taiwan, accounts for 10% of the world's total and Japan's 12%.

In a conference just opened by CEIBS, when discussing whether Chinese consumers are willing to accept local luxury brands, the survey shows that if the brands can reflect their own value and have their own traditional crafts, such luxury brands will also be welcomed by people of high quality.

Seeing this, I believe that many brands like Blanc de Chine, which insist on manual sewing, Chinese tunic dress and cheongsam, will be encouraged.