How Can We Earn 1 Billion Annually?

1, formula

Fragrant floating milk tea is a unique product specially designed for consumers, especially girls. It is different from ordinary milk tea in terms of high sugar content and high calorie content. The fragrant and floating milk tea has changed the original shape of milk tea. With the repeated research of Zhejiang Food Research Institute, the high fiber dimension coconut meat has replaced the Pearl made of high calorie starch. Do you know that 100 grams of Pearl calorie is equivalent to a large row of calories.

It not only reduces the reason why consumers love to drink milk tea, but also the reason why they feel fat, and the feeling of chewing meat chewing up QQ is like drinking milk tea on one side, chewing gum on the same side, adding another kind of iron taste to milk tea, and using high quality tea powder instead of ordinary tea powder and substitute. We all know that the production of fragrant floating tea is located in the hometown of tea Saint Lu Yu, and is also the location of "Crouching Tiger and hidden dragon". The combination of such a brand endorsement and formula has created a distinctive brand culture and brand connotation.

2, image creation - let consumers feel dreamy.

Now it seems that the wings are not very conspicuous, but at the beginning of the packaging adjustment, what kind of packaging image was adopted, the author and colleagues at that time consumed a lot of brain cells, and finally decided to give the angel wings to foil the cool and dreamy feeling of the brand delivery. In choosing spokesmen, Rene Liu, the intellectual female of Taiwan, was originally invited to speak as an endorser, but she never endorsed the non famous brands. Later, she chose Chen Hao, though not perfect, but with the popularity of Chen Hao, the image of the fragrance and fragrance of fairies has already penetrated into the hearts of consumers.

For a long time, many enterprises followed up, such as Unicom, Fuma and so on. They all used their wings as a tool, but only the colorful images of angels became the image of many girls.

3, expand 5 mm, taste change.

The fragrance of the tea is bold and colorful, and its diameter is more than twice that of the ordinary straw. It not only lets the children and girls who drink milk tea suck, but also sucks the coconut flesh inside, and creates a sweet and smooth feeling between stuttering. It solves the problem that it is difficult to suck the Pearl into the mouth in the past, and speeds up the drinking speed, so that consumers can taste more and more delicious milk tea.

4, easy to get home, create a new way of life.

　　香飄飄奶茶不僅僅是開發(fā)了一款便捷的奶茶形態(tài)，而是創(chuàng)造一種新的生活方式，可以隨時(shí)隨地、隨心所欲的享受到“更美味、更時(shí)尚、更健康、更方便”現(xiàn)代休閑生活，這是香飄飄取得成功，為消費(fèi)創(chuàng)造新價(jià)值關(guān)鍵所在，在香飄飄奶茶出現(xiàn)之前，傳統(tǒng)奶茶不論是在營(yíng)養(yǎng)、口感，還是方便性、時(shí)尚性、休閑性方面都僅僅20年前那個(gè)臺(tái)灣來的老古董而已，與不斷變化的都市生活與飲食文化存在著明顯的落差，香飄飄奶茶事實(shí)上是在原有奶茶基礎(chǔ)上進(jìn)行了全方面的價(jià)值創(chuàng)新，贏得了經(jīng)銷商和消費(fèi)者的心身，后來我們看到一個(gè)很奇怪的現(xiàn)象，許多本來在街頭奶茶店買即食奶茶的消費(fèi)者，紛紛一箱箱把香飄飄買回去，不但躺在床上、坐在電視機(jī)前、還可以在聽音樂、上網(wǎng)的的時(shí)候，品嘗到那一種輕松隨意的芬芳和優(yōu)雅，這不是現(xiàn)代人最渴望的嗎?當(dāng)然后來通過濟(jì)南的糖煙酒

The promotion of the high profile will be fragrant and fragrant.

Fragrance is not the first to discover this blank and structural market space. But through continuous innovation and operation, it really arouses the potential of all-weather milk tea market.

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We can find that the current cup filled milk tea market is only from the traditional milk tea form, the first generation of cup milk tea era.

The space for product innovation, market segmentation, price space, brand building and channel distribution has just begun.

The second generation of white milk tea revolution has not yet started.

Product category innovation, targeting at different age, level and demand of female consumer groups, focusing on their lifestyle, developing product lines, and subdividing category innovation, can adjust the original products, develop thin and nutritious milk tea, and also consider development:

Women's slimming snacks: for many women who lose weight, they seldom eat staple food or meals, but take the zero hour as a staple food, and develop the snacks with low calorie, high fiber and good taste, such as jelly, seaweed, sweet potato bars, etc.

Female snacks: women often watch TV programs, go shopping and chat with others, and their mouths are not idle. They always eat some plum, melon seeds and milk tea to pass the time. The key is that I often communicate with myself. At this time, women eat snacks like they are talking to themselves, so men worry that their girlfriends and wives are too nagging, so that they can eat more snacks.

Based on this, we re positioned the original products, and promoted the daily snacks such as preserved fruits and dried fruits as the essential commodities of snacks. Just like men smoking, this is a big market of perpetual stability.

Pressure to ease the mood of snacks: there is a good saying: "men's emotions in career, women's career in the feelings."

As a typical emotional animal, women are very sensitive to this. Because of frequent emotional entanglements, in order to alleviate such anxiety, it is often through the consumption of a lot of snacks to vent, coupled with the increasing social status of women and facing many pressures and challenges. Therefore, the development of snacks that relieve physical and mental fatigue is very promising, and there is no mature product in this market. However, like some dried fruits, cheerful chocolates, bananas, stable mood milk products, facial tightening gum, and alkaline foods that can keep the mind steady, they can be developed as women's snack foods and become a special snack food for women.

A lot of cosmetics on women's skin improvement is limited, many nutrients can not be absorbed by the skin, so it is necessary to develop some snack foods containing special active ingredients as a beautiful proposition of inside feeding, such as high kiwi fruits with high vitamin C content and a large number of blueberries with active ingredients. It is entirely possible for deep development, because vitamin C is the important component of whitening cosmetics, while vitamin C of cosmetics is easy to be oxidized. Through internal repair, it is a good way. In fact, the unified Orangeate "multi C and beautiful" is hitting the edge ball, and it has been successful. Now it is successful to eat all kinds of flowers. If women's psychology and physiology are further developed, there will be great prospects. Nice snacks: facts

The quality of milk tea also needs continuous improvement. Many milk tea does not contain tea powder at all. However, according to the report of the United Nations Food and Agriculture Organization, green tea is the best nutritional health beverage. In fact, milk tea manufacturers should develop it in depth. For those women who like to drink milk tea and are afraid of excessive calories, the market space of slimming beauty tea is obvious.

Although Lipton has invested more than 1 hundred million in tea drinks, the effect is not obvious. After all, it comes from the British brand, which is not suitable for the local market and consumer psychology, especially the female consumers. Therefore, it brings opportunities for other milk tea enterprises to break away from the encirclement.

The market value of tea, especially cup milk tea, is far from being developed, such as the tea storm tea chain, and the United States Oreo biscuits, and the alliance of different industries, which opens up the breakfast market. It tells us that those who have established a strong position in the field of milk tea, constantly deepen, refine and personalize the development of new products and new markets, and guide consumption to become fashionable vane for leisure food, are entirely possible. A milk enterprise can achieve billions of dollars. Why can't milk tea grow? As China's social life is moving faster and faster, there are many leisure foods in China, such as soups, fruit tea, porridge, Boudin, desserts and other foods, which are still in the same market space as milk tea. Have you found them? To sum up, milk