The Secret Of Business Success Is Honesty, Trustworthiness And Value Creation.

Imagine an enterprising person. manager Go into Steve Jobs's office and show yourself. Apple Future planning of the company. "Very simple," he said. "The first step is to stop giving bonuses to employees. The second step is to abandon the product quality process to save costs. The third step is to increase our revenue and raise our stock price. How do you feel? "

In real life, such unseemly proposals will bring a manager to class. But believe it or not, it does reflect the traditional view of businessmen's pursuit of profits.

Health insurance companies earn money by refusing to pay patients the necessary medical checks. Doctors will give patients some tests they do not need to make money. Speculators make money by frantically frying high value investments. Short sellers make money by pressing prices. Lies, deception, theft, luck and Jerry building: people think these are the ways. business A shortcut to success.

In pushing through the Dodd Frank Wall Street reform and Consumer Protection Act (Dodd-Frank Wall Street Reform and Consumer Protection), the US President Obama complained that under the condition of lacking a sound supervision system, responsible enterprises were forced to compete with the companies that did not choose the means and dishonest enterprises. Those unscrupulous businesses ignore the rules and restrictions of any business activities and make use of middle-class families to make profits; or, as we can see, they are threatening to destroy the entire financial system. In Obama's view, "unscrupulous and dishonest" is a competitive advantage, which is also recognized by many Americans.

So it is not surprising that laws and regulations aimed at restraining businessmen are increasing. If lying, cheating and stealing are really the way to get rich, businessmen can not get trust and economic freedom can not be accepted either.

But this is not the case. In a truly free market, those who are unreliable and want to make big money are self searching. The government will declare that it is illegal to buy, sell and cheat. This will not be tolerated by the market, because the market will eliminate any enterprise that can not create real value.

Take WorldCom as an example. Its chief executive, Bernard Ebbers Bernard, has spent 20 years trying to make world communications grow into a leader in the communications industry. (Ebbers) However, in the early twenty-first Century, the company was in financial difficulties. After $11 billion in fraud, Ebers was sentenced to 25 years in prison and the world communications company also declared bankruptcy.