What Is The First Step For College Students To Start Their Own Business?

At present, more and more college students are autonomous.

Serving whom

Only with sufficient market space can enterprises have room for development.

At the beginning of their business, college students should have an in-depth understanding of the market and make an accurate judgement of the market capacity and development space.

Wu Yi talent recruitment is the largest comprehensive recruitment and job search website in China. Wu Qiang, the founder of the company, realized that the growth rate of small and medium-sized enterprises is rapid and the growth space is huge. With the further development of reform and opening up, it will play a more and more important role in the national economy in 2000.

So he positioned the website's corporate customers as small and medium-sized enterprises.

Facts have proved that his judgement is correct.

At present, China has more than 10 million small and medium-sized enterprises, more than 99% of the total number of enterprises, providing nearly 80% of urban employment posts, forming a huge human resources market.

Over the past 10 years, the number of personal users has exceeded 20 million, with more than 200 business users and 8 consecutive years of profit.

And the potential of SMEs in the future is still huge.

It is clear how important it is to choose the right customer base.

With He Yingli

The second point of enterprise positioning is what products are provided by enterprises, that is, how to make profits.

Having identified the service for whom, next, we should clearly define what products we provide for our customers.

Products meet the needs of the society, which is the primary responsibility of enterprises, and is also the way of survival and development.

Without good products, even if the market is as wide as the sea, it can only be disappointed.

Take the domestic online recruitment market as an example, according to the "2009-2010 year China online recruitment industry development report" released by Ai Rui, the scale of China's online recruitment market will exceed 1 billion 500 million yuan in 2010. This shows that the development trend of China's online recruitment market is very optimistic.

But the loss of recruitment sites everywhere, even in the industry's top three Zhaopin recruitment is also not immune.

The reason is that serious homogenization of products and profit models are fundamental.

People without me, people have me, winning by products is the eternal rule of success.

At the beginning of the business, college students must create their own unique quality products. Only in this way can they quickly open the market and get a cup of soup from the fierce market competition.

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With He Shuli

The third point of enterprise positioning is to set up the brand of an enterprise, that is, how to make the target customers only choose your product, so that you can not do it.

Winning by quality is the eternal rule of success, and also the foundation of success, but promotion is also very important.

The best quality product plus the most effective promotion can quickly establish a good reputation in the customer base and form a brand effect.

But promotion must be done according to our capability.

Still taking the network recruitment industry as an example, lacking the innovation of products and services, the three giants of the online recruitment industry have launched a war of advertising and close to suicide, and the competition in the nature of burning money at any cost has caused great damage to enterprises, losses and repeated changes in management level, which has affected the whole enterprise's development process.

Losing money or losing money is not a big gain. But the reason why Wu Yi recruitment network has been able to make profits for 8 consecutive years is very important: always focus on the way of innovative customers' service, and adopt a low-cost way of promotion, which brings about the loyalty and cost savings of customers.

University students must focus their efforts on improving the quality of products and services. Whoever is closest to the needs of customers will win the support of the largest number of customers. Otherwise, they can only rely on their friends.

Ideals are not plans.

College students have to have a clear concept of their own development prospects, and what is the future of my business in the next five years and what position they will be in the entire industry in the next ten years.

This concept is not just a dream, but a detailed plan based on facts.

Li Xiang, President of the bubble network, once said that the most admirable thing about Ma Yun is that the cattle have been blown off.

Ma Yun made a heroic speech that year, because he had made an accurate positioning for the development of the entire e-commerce industry, and made rigorous planning for the development process of his own enterprise, so it can become a reality now.

When a college student starts his own business, he should not regard his ideal as a plan, but he should learn to split the ideal and combine it closely with the reality of the enterprise, and pform it into a series of steps that can be realized, so as to ensure that every step can be realized so that the gap between ideal and reality can be crossed.

A person can only play his role well and realize his value only by knowing who he is.

As a university enterprise, only by defining its social role can we survive and develop in the market competition.

In the process of self employment, college students must make an accurate market positioning at the beginning of their business, and take the first step cautiously so as to ensure that their enterprises will not become a flash in the pan and can establish a foundation for ten years and a hundred years.