Cheongsam: Marketing Of China'S Beauty

The location of Qipao store: the size of the shop is 25-35 square meters.

Because people wearing Qipao have certain consumption ability, the choice of pavement location is generally in the more prosperous place. The monthly rent is about 30 thousand yuan, the labor wage is 7000 yuan, the water and electricity miscellaneous expenses are 3000 yuan, the material cost is 35 thousand yuan, and the tax is 1500 yuan.

Decoration does not need to be too luxurious, about 5000 yuan will be able to, mainly set off the Chinese characteristics and charm of cheongsam.

Coupled with equipment and various other pre and publicity expenses and working capital, the total investment is about 100 thousand yuan.

Because the price of cheongsam on the market is between 200 yuan and 5000 yuan now, if there are enough products,

The source of cheongsam: Cheongsam

If it has its own technology, its own cut and sewn cheongsam will have a large market, tailored and more attractive to consumers, and this way of opening stores will be more easily recognized by consumers.

Now the custom of clothing has become a new type of consumption.

The shop may not be famous at the beginning, so you can invite your own cheongsam to go out to show. You can also invite one or two models to try it on, and the customers will see it, naturally.

Of course, this is a comparative test of shop cutting technology.

You can also purchase goods from famous clothing companies. Fashionable things change very fast. We must keep in touch with the pulse of the market. We must have enough keen market observation ability. The clothes we enter will not be stagnant warehouse, causing funds to occupy.

Matters needing attention in clothing trade: Cheongsam is not the usual style. Many people dress cheongsam only after wearing some ceremonious occasions. They are more concerned about the quality of Qipao.

Qipao shops need to grasp the quality of clothing, understand the needs of customers, and make appropriate suggestions to customers.

Before the paction, the items to be considered should be determined one by one, so as to avoid disputes with customers.

Cheongsam shop marketing means: because customers' consumption is generally relatively large, small gifts can give customers a pleasant surprise when they consume a certain amount. It is also a pleasant surprise to customers. It is also a better interactive relationship between businessmen and customers, a steady number of old customers and continuous development of new customer groups.

Cheongsam shops should also change their business ideas in a timely manner. Apart from selling cheongsam, they can also sell handicrafts and accessories with classic features.

The small Embroidered Wallet and embroidered shoes are a good companion for cheongsam.

The fashion market has undergone many changes. People are dazzled by styles, fabrics and decorations. The urban youth who love beauty and pursue individuality constantly pursue the changing rhythm of fashion, making the world more colorful.

Nowadays, the trend of cheongsam is coming back, and it is particularly important to seize business opportunities.