How Do Dealers Stand Out In Competition?

How can I get more customers to take my goods? "" what can I do to stabilize the existing sales network? " These problems are currently thousands of Chinese. clothing Wholesalers spend all day thinking, but they are helpless.

Majority Distributor Put the hope of solving the problem on the manufacturer, hoping to find "brand, low price, new fabric, style explosion" clothing. So, every year, we will take part in all kinds of ordering meetings. Looking for brands and finding explosions are two things that dealers like to do most. But over the years, it has been found that these problems are not only solved but also intensified.

There are two reasons. First, manufacturers that can provide "brand, low price, new fabric and style explosion" clothing have already embarked on the road of brand monopoly, and the sales channels are stable, so they will not invest their products in the wholesale market. Most of the manufacturers who go through the wholesale market are unable to develop and produce such products because their own comprehensive strength is weak. Second, occasionally, some individual manufacturers have developed products with good designs, which will soon be listed soon. compete Opponents copy the board, so they fall into the same market "ten products selling well, you lower me lower he lower" vicious price competition.

So, in today's increasingly competitive environment and the homogenization of products, how can dealers make themselves stand out in the same market?

Find your unique advantages and lead the company.

Others do not have, I have; others do not do, I do! Others have, I am excellent. Others do it, I do better than him!

To find their own unique advantages, in professional terms, it is to "find out their core competitiveness". For garment dealers in wholesale markets, how can you find out your core competitiveness? From this case, you may get some inspiration.

Wang Yongqing, the leader of the late Formosa Plastics Group in Taiwan, is known as the "God of management". The total market capitalization of Formosa Plastics founded by him was 10% of Taiwan's GDP. However, when Wang Yongqing first started his business, the situation faced by most of the clothing dealers was almost the same. There were few funds, poor location, unstable customers, and low popularity.

However, after careful reflection, Wang Yongqing soon found a breakthrough from improving the quality and service of rice. In Taiwan in 1930s, after harvesting, the rice was threshing on the road after drying, and debris such as sand and gravel was easily mixed with rice. Buyers and sellers were accustomed to it. Wang Yongqing found the breakthrough point from this familiar phenomenon. He led his two brothers together to pick up the impurities contained in rice and then sell them.

While improving the quality of rice, Wang Yongqing is also making further progress in service. At that time, customers bought their own rice and shipped them. Young people work very long hours, the task of buying rice can only be borne by the elderly. Wang Yongqing noticed this detail, so he first provided door-to-door service.

Every time he delivers rice to a new customer, Wang Yongqing carefully records the capacity of this family's rice pot, and asks how many people in this family eat and how much each person eats. When customers do not come to the door, he takes the corresponding amount of rice to the customer's home. Wang Yongqing also helped the customer pour rice into the rice jar. If there is rice in the rice bowl, he will pour out the old rice, wipe the rice jar, then pour the new rice in, and put the old rice on the top. In this way, Chen Mi will not deteriorate due to long storage.

In addition, in the process of sending rice, Wang Yongqing learned that most of the local residents worked for a living, and many families were already shy of their pay day. In order to solve the embarrassing problem that the cash collection can not be paid because of the tight cash on hand, Wang Yongqing boldly took the way of sending rice on time, and agreed to collect money on the day of payday.

Wang Yongqing's meticulous and pragmatic service method enabled Chiayi people to know Wang Yongqing who sold good rice and delivered it to the door. With fame, Wang Yongqing's business soon became prosperous. In this way, Wang Yongqing started his business from a small rice shop, and he later sought the career of Taiwan's richest man.

Wang Yongqing did a very fine job of delivering rice. He found a better way to serve his customers and made them loyal customers. For clothing dealers, can we also do a little bit better or less detail in those small businesses that are running and serving? For example, after we get the clothes that are not well made, can we make up for them in addition to complaining to the manufacturers?

In fact, distributors can communicate with customers or help customers to replenish goods by understanding sales volume of customers, so that customers do not want to lose their goods. In addition to the source, it can help customers display samples, change the terminal image, and design inventory product promotion programs. In addition, we can understand the customer's personality, grasp the customer's capital flow, set up the financial safety red line, and make a reasonable repayment date according to the actual conditions of customers, and change the blind distribution of goods into safe lending.