Home >

Saiyi: Fashion Leading, Innovation And Upgrading

2010/10/12 13:41:00 116

??? 日本語 Fran?ais English 中文

At present, although it has just entered the autumn, the 2011 spring and summer product ordering meeting has been held in full swing. Recently, domestic famous sports shoes brand “ Psion ”Spring and summer 2011 products order-placing meeting All the agents from Jinjiang and some of the retailers from Shengtang gathered together. Here, the reporter also heard a familiar slogan: Fashion pilot, innovation and upgrading.

Saiyi spring and summer 2011 product ordering meeting

At this meeting, Hengli Saiyi (Fujian) Sporting Goods Co., Ltd. made a brief report to the guests on the production department of the company in the first half of 2010, and reviewed the production efficiency of Saiyi in the past few months in 2010. The meeting pointed out that compared with the same period in 2009, the brand market share has increased greatly. Although the return orders and replenishment of all the agents are controlled within 7-10 days, they still can not meet the demand of market competition.

In the second half of 2010, the company will focus on the internal sorting, rectification and professional technical training of production personnel, and put the concept of "quality is the first requirement for brand development" into every employee and every process, so as to achieve flow, production line personnel quality inspection, and everywhere quality control. While improving their own quality, the company will increase the number of foreign processing enterprises and materials The assessment and evaluation of material suppliers aims to seek manufacturers with good quality and good reputation as the first-line suppliers of Saiyi, which not only ensures the production needs of raw materials, but also ensures the quality of products.

"Fashion leading, innovation and upgrading"

With the further improvement of Saiyi's brand design ability, Saiyi development manager exchanged the general situation of Saiyi's products with you at the meeting. He said: products are the basis for an enterprise to compete with its peers, and it is the most direct thing for consumers to understand and contact brands. The road of product differentiation is an important channel for today's brand competition. To attract customers and consumers, products must be upgraded to have their own characteristics and advantages.

Mr. Ding Weiming, general manager of art company

At the meeting, Mr. Ding Weiming, general manager of Saiyi company, shared with all the guests present the development history of Saiyi brand and the gradual growth of agent team in the past two years, and summarized the terminal construction and product development.

He said: through a series of internal and external integration, Saiyi brand has further improved the influence of the brand industry and consumer groups through a series of integration from the inside to the outside, such as spending a lot of money on the brand and inviting Zhang Jiani, the popular idol star, as the spokesperson of the brand image. At the same time, it has played a certain role in promoting the construction of sales network. The company has also actively launched outdoor advertising and online advertising, At present, advertising on some shoe websites is also in progress. {page_ break}

In terms of agent team construction, in the past two years, from the overall point of view, the agent team has been improved in terms of quantity, scale and quality of operation ability.

In terms of terminal construction, some agents actively respond to the company's channel strategy and decorate a special Saiyi brand image store in the local shoe city. From the past single bulk operation mode to the development and sales mode dominated by counters and special halls, the business performance has been significantly improved. In the era of competition in which the terminal is the king, I also hope to appeal Agents who have not yet changed can change their thinking as soon as possible. Only by constantly seeking change can they achieve higher market performance.

Product development: the company constantly caters to the market trend, determines the main style of the product in leisure and fashion style, while the product price still sticks to the low and medium price line. In the future, we will continue to take leisure and fashion as the main competition.

Next year, the company will focus on the development of fashion products, which will be the core of the competition, Improve the company's marketing department construction. Some agents hope to give appropriate support in the process of cooperation, especially when the company urges payment. Ding always treats this problem in this way: in the current industry environment, enterprises and agents are the same as agents. It is unrealistic for companies to give agents and agents to retailers without payment support. However, there are certain conditions and a certain amount of support As you can imagine, if the company blindly expands credit loans, the capital chain will be in danger of collapse at any time. Therefore, the company will support agents, especially class a agents, on the premise of sound capital.

First: brand upgrading will be carried out in 2011, and the company will further strengthen the promotion of Saiyi brand.

Second: management upgrade in 2011: all agents will be managed by internal classification, focusing on policies, payment for goods, and publicity to support superior agents.

Third: terminal mode upgrade: the company will assist high-quality agents in expanding publicity and promotion, and strive to strengthen the development of terminal counters.

For the future, Mr. Ding believes: as long as everyone of Saiyi takes it seriously, Saiyi will surely bring you brand-new career glory, actively expand terminals, make good use of the two days of the order meeting to actively implement the 2011 spring and summer product ordering work. Then, not only will we hand over a satisfactory answer in 2010, but also lay a good foundation for achieving new achievements in 2011 。