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Creative Design Drives The New Development Of Home Furnishing Industry

2010/10/13 14:06:00 39

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Creative Design Home Furnishing Industry

At present, the lack of original design is an urgent need to solve the problem of domestic clothing brand.

Design power

Relatively weak, many home furnishing enterprises are still in the absence of designer's personal aesthetic and personal sales experience to decide the pattern, color and style of home furnishing decoration, and even plagiarize to collect every season's style. Because there is no fixed design style, there is a very similar situation in the styles, fabrics and patterns of all kinds of products. The serious lack of sense of innovation in the design leads to serious homogenization among brands and low brand recognition.

At the cognitive level of consumers' home clothes, the annual report on the development of China's textile and clothing business and brand shows that consumers' overall cognition of home furnishing industry is relatively low, and only 39.9% of consumers know that home clothes are one.

Emerging industries

18.8% of consumers knew that September 15th was the first Chinese home dress day, and 17.1% of consumers knew that household clothes were very popular in Europe and America. 13.4% of consumers knew that our country had a long history of home furnishing culture.

The scope of the survey may be limited to the clothing circle. If the scope of investigation is expanded, it can be divided into first tier cities, regional cities and townships. The population stratum is divided into workers and peasants. The data obtained show that the recognition of home clothes will be lower.

Therefore, the biggest competitor in home furnishing is not the brand, but the consumer's cognition.

To explore the selection of home furnishing design talents, enhance

Home clothes enterprises

And the brand's overall innovative quality, so that the concept of home furnishings and family culture is more deeply rooted in the hearts of the people. It is sponsored by the China Textile Business Association and the China Textile and clothing education association, supported by Guangdong Katie Clothing Co., Ltd., the first China household clothing design competition, named by the China Textile Business Association's home furnishings Specialized Committee, and the name of the flower cluster brand, will be officially launched in October 2010, and a press conference will be held in Beijing, capital.

The participants are domestic and foreign textile and apparel brand designers, freelance designers, design college teachers and senior designers of colleges and universities. They are fair, fair and open in the preliminary contest, sub district selection, online voting and professional reassessment, and a grand award ceremony will be held in May 2011.

The lack of design has become the biggest bottleneck of the current home furnishing industry. In the next few years, the competition of household clothing products is still the basic point of every brand. Whoever has strong design resources and design ability will have the advantage of leading the market.

Home furnishing will no longer be a single hot selling pattern and fabric competition, but a competition of overall design capability.

At the same time, the national home dress design competition was held to pform the appeal slogan of "emphasizing original design" into practical action, mobilizing the wide range of domestic design power to enrich the design connotation of home furnishing clothes, and stimulate the construction and development of industry.

At the same time, due to the universality of the participants and the openness of the selection methods, coupled with strong media publicity, it will produce strong social effects and promote consumers' awareness and understanding of home clothes.