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How Can Migrant Workers Earn 5 Million Online?

2010/10/13 14:30:00 142

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On October 13th, a group of farmers were staring at the flickering dialogs on the screen in Jiangsu, Xuzhou, Suining.

According to statistics from Suining County, about 500 farmers in the town have opened.

Shop

The sale of wooden household goods has an annual sales of about 50 million.

Three people start shop craze

In Sha Ji Town, when villagers talk about open shop, they often mention three people: Xia Kai, Sun Han and Chen Lei.

Xia Kai, an art teacher at Sha Chi middle school, is 34 years old.

In March 2006, he went to Nanjing to take part in the undergraduate self study examination. When taking a bus, he found that there was a Taobao advertisement on the bus stop on the street.

"What is Taobao?" Xia Kai after the inspection, only then knew that is opens the shop on-line.

In April 12, 2006, Xia Kai opened his first online store on Taobao.

Sun Han was born in 1982 and graduated from Nanjing Forestry University.

By the end of 2005, the Mobile Corporation of Suining county should be

manager

He resigned.

In March, second years later, his Taobao store opened. At the end of 2006, he was married to Zhang Wei, a computer girl.

The couple often quarrelled over what to sell on the Internet.

A few months later, they found a way to sell simple furniture.

Zhang Wei recalls that they took about two thousand yuan to find 50 carpenters and even found a urn. They did not want to do it. Finally, the carpenter who had finished the decoration finally came to work.

When he opened the shop, Sun Han found his childhood companion, in the town of Sha Ji.

Photo studio

Chen Lei.

The young man who likes watching Korean dramas on the Internet has discovered business opportunities from Korean dramas.

He photographed all kinds of simple furniture in the Korean dramas by taking the wedding photo of the bride and groom.

Subsequently, Chen Lei found sun Han, Xia Kai and others to discuss. Several people agreed that if those simple Korean furniture were made, there would be a market.

The three of them opened online shops and quickly stimulated the enthusiasm of local farmers to open online shops.

Thousands of people open shop to drive the economy of one side.

The black dog barks at the courtyard dam. The Dongfengcun youth farmer Xia Fang Fang sits in front of his humble desk and opens his computer to surf the Internet. This is basically his daily life portrayal.

Xia Shu Fang is 256 years old. He has opened two stores on Taobao, selling all kinds of wooden furniture.

Xia Shu Fang only needs two fingers, the index finger of his left hand and the index finger of his right hand. He can talk business with people from all over the world through Taobao's instant chat tool.

"Knock on the computer at first is a little unaccustomed."

Speaking of his typing position, Xia Shu Fang was somewhat embarrassed.

He said: "this hand is used to hoe, this is called" one finger zen ".

His wife, standing nearby, giggled.

"There is a lot of" Zen fingers "in the village like him.

Xia He Shan is also a typical "one finger zen". Last October, when he was selling a shop in Xia He Shan Hui village in Zhejiang, his father Xia Xianjun was very opposed.

"I once thought this business was not reliable."

Xia Xianjun said that when his son was in Zhejiang, he could earn 2000 yuan a month.

But at the end of last year, Xia Xian Jun changed his mind: at that time, his son earned more than ten thousand yuan a month.

Liu Changming, a 42 year old carpenter, now works in sun Han's furniture factory.

"Earning 2000 yuan a month is as much as working in Shanghai, Beijing and other places."

He said with a smile, "the factory is only a few minutes away from home, and all the wives and children are around."

Sun Han's furniture factory can produce more than 10000 yuan of furniture a day, and it can also sell five thousand or six thousand yuan to 10000 yuan per day online.

Last year alone, sun Han sold about 3 million yuan of wood products from the Internet, earning about 600 thousand yuan, becoming the richest person in the village.

In August 30th, sun Han invested 400 thousand yuan and built second furniture factories.

At present, there are more than 30 wooden furniture processing factories in Sha Ji town.

Dongfeng Village branch secretary Wang Weike said that before, there was only one express company in the town, and now there are ten express companies and two logistics companies.

These companies have shipped 50 million yuan of goods in one year and the freight cost is about 6 million yuan.

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At present, there are about 500 farmers in Dongfengcun and Sha Ji villages in Sha Ji town.

The number of people engaged in furniture production and network sales has reached over 3000.

Sha Ji farmers online shop mode

In the afternoon of August 29th, sun Han, Chen Lei and Xia Kai, who first made shop in Sha Ji Town, interpreted the process of farmers doing business online.

Design: Korean website for information

Sun Han, Chen Lei and Xia Kai and others often go to South Korea's furniture website to download all kinds of furniture pictures from the website.

All of these furniture have a common feature. They can be used as a flower rack, bookshelf, wardrobe, etc. by digging the interface between wooden strips and wood blocks or by screwing screws.

At the beginning of this year, sun Han specially invited a furniture designer. The designer decomposed the drawings of Korean furniture and drew up new design drawings with his own creativity.

Production: successful sample production and mass production

The factory first produces samples according to the blueprint, and confirms that the assembly method is simple and reasonable, and the market can be accepted before mass production.

Sun Han said that the furniture needs to be assembled, so the accuracy requirement is relatively high.

Last month, a number of his bookshelves were removed by the workers for 2 millimetres, and the shelves were destroyed.

It will cost more than 2 yuan.

Sun Han and his designer came up with a way to recycle the waste: to cut off the holes in the shelves and turn them into flower frames.

Sales: photo shoot Online

Sale

After the furniture is finished, the staff will take photos of the furniture and hang the photos on the Internet for sale.

Customer service is sitting next to the computer every day, communicating with buyers online. The price and cost generally have about 20% profit margins.

Payment: Alipay third party payment

After the online sale is settled, the buyer will trust the Taobao to Alipay.

When farmers see the payment on Alipay, they send goods through express and logistics companies.

After the buyer receives the goods and is satisfied with the goods and does not ask for a refund, the goods on Alipay will be pferred to the bank's owner's bank card.