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    The Trend Of Market Warming Is Obvious, And The Overall Marketing Is Gradually Expanding.

    2010/10/13 15:14:00 46

    Marketing Warming Up Marketing

    From 1 to September 2010, driven by the growth of international and domestic market demand, the trend of China's textile city was warming significantly, and the overall marketing volume rose. From 1 to September, there was a marked increase in the export orders for light textile cities, and Shaoxing textile and garment enterprises. Transformation and upgrading The result is obvious, resulting in a significant increase in the added value of products, and the marketing of creative fabrics has been quite smooth.


    From 1 to September, China Textile City faced the difficulties of overcoming a series of comprehensive factors, such as rising cost of raw materials, appreciating RMB, increasing labor costs, limiting electricity and reducing emissions, eliminating backward production capacity, developing and producing high-grade fabrics, actively changing ideas, constantly strengthening internal strength, grasping opportunities for development, and continuing to achieve high and high growth in market spanactions.


    First, market docking and expanding sales. Keqiao fabric Shenzhen docking. After the establishment of the international textile sourcing center of Textile City, its unique business mode has been widely pursued by buyers. China Textile City operators and 18 regions of the country's clothing Industrial base The docking and interconnection of the two level wholesale market of fabrics make the effectiveness of chain operation appear. Especially in January this year, the successful completion of the Keqiao Shenzhen fabric and garment enterprises docking activities in Shenzhen enabled the fabric enterprises of Shaoxing 24 textile enterprises and China Textile City to achieve "deep contact" with the local more than 500 garment enterprises for the first time, laying a good foundation for the market fabric production and marketing. At the scene, merchants expressed 1200 intentional demand for Keqiao fabrics, and 35 fabrics of 6 fabric companies signed on the spot. In the past half a month, more than 100 local enterprises in Shenzhen have entered into trade with the Keqiao fabric merchants who join in the docking activities. In addition to being a channel for companies to search for new markets, it has become a platform for operators of textile city to obtain information. China Textile City Shenzhen Promotion Conference Women's wear fabric The exhibition was a success, laying a good foundation for production and marketing after the Spring Festival.


    Two. The marketing atmosphere is good in the new year. Since the beginning of February 21st (the 8th day of the first month of the Chinese lunar calendar), China's Textile City tiger year spring, with the buyers and sellers from all over the garment industry, the two tier market, the north and South merchants are leaving the country every day, the number of new customers has increased slightly, and there has been a slight increase in the number of spring fabrics listed in various categories. Some of the former shop owners and the large scale charter companies have increased their local fabric orders in the spring, and the professional marketing line-up of all the fabrics has been spreading day by day. Local spot spanactions and order delivery have become the main driving force for the sales of the spring market; the price is basically stable, and the price of some new fabrics is still rising slightly. The main products of spring and summer are 68DFDY, 120DFDY, thin jet chiffon, Zo Ma, doubles hemp, elastic chiffon and other printed and dyed fabrics. The number of printed and dyed fabrics on the spot has increased. The layout of 75DFDY - 118DFDY knitted T-shirt has begun to have small batches and multiple varieties.


    Three. Go to the market to boost the market. Since last year, Shaoxing county has carried out a market trip to China's Textile City, subdividing and making specialized products such as cotton, grey cloth, knitted fabric, woollen fabrics, denim, fine fabrics, curtain gauze, garment fabrics, clothing accessories, home textiles and hotel supplies, and so on. It has effectively reduced the business cost of operators and purchasers, and has attracted more business operators and more and more well-known brands at home and abroad to enter the China Textile City. So far, the market has gathered a large number of famous, excellent, new and special products. With the gathering of popularity and the enhancement of product competitiveness, the volume of market spanactions has also been significantly enlarged.


    Four, spring cotton fabric dyeing and printing varieties interaction. China's textile city of Changchun City, the spring cotton fabric finished products spot market volume has increased, hanging sample intake order varieties continue to increase. Some foreign real estate unconventional cotton varieties are listed on the spot, and customers are welcome to buy small quantities and many varieties. Locally owned processing enterprises have a large scale operation, and the purchase of fabric orders is still active in spring. Some pre shop and post factory entities or direct selling departments of the manufacturers have increased the order of pure cotton cloth orders in spring compared with the previous stage. Conventional cotton clothing layout department's scale operation, the purchase order of fabric shops in spring starts to increase gradually, and the turnover is mainly based on small batch and multi varieties. Some entity companies win the product with high quality, and orders take large quantities. In spring, the finished fabric of conventional cotton clothing, especially YISHION, cotton yarn, 16S - 40S, mainly consists of machine dyeing, pad dyeing, gauze card, plain cloth, poplin and reactive printing products. In fact, the orders of Fabric Companies in spring companies are increasing significantly. In order to make spring casual wear, casual trousers and casual shirts, the local spot subscription is increased. Some of the business customers who have the same old customers will take a big look. The spot price has increased steadily, and some of the fabrics with higher quality requirements have risen slightly. A number of non regular density cotton layout parts have been listed on the market. The price is lower than the normal density products. The products are more popular than those of the normal density products. YISHION cotton yarn 20S * 20S pad yarn and pure cotton yarn 20S * 20S, 20S x 16S, 16S * 12S pad dyeing enzyme sand washing gauze card, pad dyeing embroidered gauze card, reactive printing gauze card, reactive printing and polishing gauze card and pure cotton yarn 40S * 40S+40D spandex, 45S * spandex weft elastic reactive printing poplin Bureau, Department of city, many varieties of spanactions increased by a small margin. In the recent market, the purchasers of all kinds of pure cotton cloth counterpart garment factories in the textile market have increased, and some of the cloth companies and scale businesses have also increased by a certain margin. Because of the upward trend of cotton prices, the price of pure cotton yarn has been rising day by day, and the price of grey cloth on the pure cotton cloth has increased, driving up the price of pure cotton cloth. Small and medium sized businesses in the market are given up in small market orders due to the compression of the profit margins of some conventional products, and tend to be weak in the market competition. However, there is a steady increase in orders for some of the former shops, factory operators, production enterprises, Light Textile City Trading companies and scale operation stores. Pure cotton pad dyeing, pure cotton color dot reactive printing cloth price is still basically stable, mainly in the production of women's underwear underwear in the spring, which is favored by the counterparts of garment manufacturers. Small batch and batches are relatively popular. Pure cotton reactive printed fabric and pure cotton dyed skirt shirt cloth, because most of the scale operation still has warehouse surplus cloth, the price is still basically stable.


    Five. Spring and summer creative fabrics are listed on a variety of spanactions. From 4 to June, China Textile City's spring and summer fabric spanactions continued to increase, and the number of innovative and innovative fabrics listed on the market was still more. The matching colors and colored fabrics were highly favored by buyers and sellers of the north and South merchants and clothing manufacturers in the two tier market, and local marketing continued to be smooth. There are still more orders in some pre shop and factory scale companies. With T/C polyester cotton blended yarn, machine dyed gauze card, silk thread and plain cloth were sold locally, and many goods were sold. In the cotton cloth, 30S, 30S and 68 * 68 specifications are still the main market varieties. Printing, embroidery and dyeing are the three main categories. After processing, the products have been sold in different quantities. The cotton fabrics with reactive printing and printing finished by 30S * 30S and 68 * 68 specifications are relatively flexible. The local marketing of Jinmian silk fabrics is smooth. China's textile and textile market has increased its variety of spring and summer polyester fabrics, and the pattern of printed chiffon and other varieties continues to increase. The style refurbishment and creative flower fabrics have been favored by buyers and sellers of the north and South merchants and clothing manufacturers in the two tier market. There are still more orders for women's summer knitted T-shirts.


    Six, spring and summer cotton cloth locally large single cash. China Textile City has a large number of pure cotton fabrics in spring and summer, and it is interactive with pure cotton fabric and pure cotton home textiles. The number of woven pure cotton and knitted pure cotton fabrics has increased, and turnover has been increasing for a long time. The turnover is increasing at a certain rate. The main varieties of pure cotton in spring and summer are cotton yarn 20S * 20S, 60 * 60 specifications plain cloth, pure cotton yarn 30S * 30S, 68 * 68 specifications poplin, pure cotton yarn 40S * 40S, 133 * 72 specifications poplin, pure cotton yarn 60S * 60S, 90 * 88 specification Bali yarn has been significantly increased, with the increase of 40S, 40S, 50S * x, 20S * pure cotton varieties. Because some enterprises and textile city cloth and Light Textile City Trading Company had a large quantity of pure cotton grey cloth storage and storage at the beginning of last year to the beginning of this spring market, most of the foreign trade companies that have the price of grey cloth and the textile enterprises with cheap price have large single undertaking. However, most of the small and medium-sized businesses in the traditional market are relatively large in price and growth rate due to the price of gray cloth, and there are many batches of prices up to now. So far, in the traditional trading area, there are only a few retail outlets with moderate strength and large scale in the traditional trading area. The traditional market is woven pure cotton plain cloth, woven pure cotton yarn card, woven pure cotton poplin, knitted pure cotton and cotton knitted fabric, knitted pure cotton jersey and other kinds of machine dyeing, pad dyeing pure cotton cloth and reactive printed cotton cloth, printing pure cotton cloth, pure yarn dyed pure cotton cloth, embroidered pure cotton cloth, most of the products are sold in different varieties. Part of the pure cotton yarn printing two bombs, pure cotton printed four rounds of bullet spot spanactions are still small and medium volume spanactions, orders shipped small to medium. All kinds of pure cotton printed bed cloth, pure cotton printed sheeting and pure cotton yarn dyed sheeting are available in home textiles. The spot listing has increased slightly over the previous period, and turnover has increased slightly. Cotton jacquard sheet fabric, pure cotton satin bed sheet cloth, pure cotton embroidered bed sheet, pure cotton reactive printing quilt cover, pure cotton printing and printing sheets are distributed in small quantities and varieties with various movable pins. The new style creative flower fabric has been sold steadily and the price has risen slightly. As the upstream cotton market continues to bullish, the price of pure cotton yarn rises day by day, and the price of grey cloth on the pure cotton cloth in spring and summer has risen, driving up the price of pure cotton cloth.


    Seven. Autumn city sales season is coming, the overall market turnover has been rising day by day. In September, the listing of all kinds of fabrics increased significantly, and the dynamic selling varieties continued to expand, and sales continued to increase. Sales volume showed a certain trend of increase. In the autumn and winter, polyester cotton knitted fabric, polyester cotton knitted warp knitted fabric, pure cotton fabric, T/C polyester cotton fabric, T/R polyester viscose wool like fabric, polyester wool fabric, sticky wool fabric, fashionable fabric, nylon fabric, Jin cotton fabric and other kinds of autumn and winter spot spanactions and orders taking part in local growth. Some of the pre shop, factory production department and scale operation market occupy the marketing advantage, the order undertaking is relatively large, and the quality fabric price of the superior class is higher than that of the big road product. The home textile market has been quite active. Curtain fabrics and window screens have been on the rise. Clothing, materials, bags and accessories in a day of shock. The price of raw cotton materials, such as pure cotton yarn, cotton yarn and polyester yarn has been rising continuously due to the rising price of raw materials. The price of fabrics and finished fabrics has been pushed up at a cost, pushing the price index up significantly.


    Eight, the home textile market highlights highlights, curtain window screens sold locally. The local sales of home textiles in China's light textile city have been relatively smooth, and some of the curtain fabrics and window screens that have been refurbished with some flower styles have become a bright spot for buyers. The total amount of curtain fabric is increased daily, and the sales of window screens are also increased. As for the market as a whole, curtain cloth and window screening sell well locally, and sales volume has ranked the forefront of all kinds of market in recent days. The sales of curtain fabrics with long fiber FDY, DTY and POY as main raw materials have been smooth for many days. The total 280CM products occupy the majority of the turnover. Some low-grade spanfer printing curtain fabrics with FDY and glossy FDY as main raw materials, (DTY+FDY) composite wire positioning printing curtain fabrics, (POY+DTY) composite silk positioning printing curtain fabrics, glossy FDY positioning printing curtain fabrics and other fabrics have been constantly renovated by flower style, and have been favored by the counterparts. Small batch, multi batch, partial subscription is more active, and the turnover is small and medium to big. With large bright FDY triangular shaped silk jacquard curtain cloth, embroidered curtain cloth, printed curtain cloth and POY+DTY silk as the base silk, and big bright FDY triangle shaped silk jacquard curtain, the layout of the curtain is mostly in small batch and multi variety collocation, and the price of the new flower pattern has steadily increased. In the window screening market, the low-grade window screens based on long fiber FDY and DTY were slightly increased, and the order delivery increased locally. Special yarn products such as Terry Lun, glass yarn, Ou Gensha, Ke Gensha, bright yarn, flash yarn, colorful yarn and other special yarn products, such as jacquard, embroidery, printing, cut flowers, crumpled, rotten flowers, bronzing or chain embroidered fabrics, are spanparent and spanlucent varieties, or the Department of surface materials with gold wire and silver bars. The Department of the Department is still valued by its customers, and the refurbished fabrics occupy the market advantage. {page_break}


    Nine, the market demand for knitting warp knitted fabrics increased. China's Textile City autumn City, autumn and winter suede fabric spanactions continue to smooth, polyester long velvet material woven, spray weaving and knitting warp knitted fabric interaction, clothing velvet material and home textile accessories, bed with velvet material interaction. A large number of counterpart varieties are traded in large quantities, and the finished products are basically in short supply with grey fabrics. Warp knitted brushed brushes plush, warp knitted dyed scissors, knitted printed double-sided cashmere, knitted dyed double faced cashmere, knitted printed single pile, knitted dyed single face velvet, knitted printed fleece, knitted dyed fleece and other kinds of hanging samples are listed in an endless stream. Style is new and different, creative flower pattern fabrics are partially active, and daily sales volume shows a partial upward trend. The large circular knitting machine has both printed and double faced fleece, knitted dyed wool and double flannelette, knitted printed wool single face flannelette and knitted dyed fleece, and the overall market demand has increased. Big round knitting, plush and knitted fleece are relatively inadequate due to the spot listing, and the turnover is still relatively slow. Due to the impact of energy saving, emission reduction, backward production capacity and insufficient employment, the output of fabric in the weaving mill is insufficient, and the output of finished fabrics is still insufficient. Because of energy saving and emission reduction, backward production capacity is being eliminated. At present, some production capacity in Shaoxing is limited, and dyeing and processing capacity is limited. The delivery of each batch of orders is delayed correspondingly, which makes the supply of goods more obvious.


    Ten, knitted fabric and fabric interaction. In the autumn of China Light Textile City, all kinds of polyester filament type large circular knitting knitted fabrics are made up of polyester DTY, FDY, POY monofilament and Sequin filament yarn, and the fabrics are up and down, and knitted jacquard, knitted embroidery, knitted rotten cloth, knitted compound, knitted flocking net cloth, knitted floral knitted fabric and other kinds of home textile upholstery cloth and clothing cloth interact. All kinds of polyester FDY, DTY and POY sequins silk knitted fabrics (including some knitted jacquard fabrics, knitted embroidery fabrics, knitted rotten fabrics, knitted composite fabrics, knitted flocking fabrics, knitted netting and knitted fabric weave) have been partially active, and there have been many kinds of interactive fabrics. Knitted brocade silk dyed fabric and knitted silk flocking fabric are favored by foreign trade counterparts. Part of scale business has been increased in order to buy orders. Some of the former factory stores have large orders to undertake and start production. In the near future, all kinds of fabrics have been on the rise for a certain period of time. The polyester filament knitted single layer thin fabric, double layer compound thickening fabric and lining lining auxiliary fabric are mainly used in the autumn and winter clothing dual-use, and the batches are mostly small batch and multi varieties. Some scale business outlets still have medium volume spanactions, but the overall market turnover batch is relatively continuous. Garment and decorative knitted warp knitted fabric, weft knitted jacquard fabric, knitted warp knitted fabric, T/C polyester cotton yarn rotten garment fabric and pure polyester filament type large circular knitting embroidery garment cloth, pure polyester filament woven embroidered clothing and decorative dual-use cloth and polyester DTY large circular knitting knitted compound garment cloth, polyester DTY warp knitted compound garment cloth, DTY warp knitted flocking decorative cloth, scattered business is the main business, and there are still discontinuous turnover. Some specialized business families have special types of novelty style warp knitted fabric, weft knitted garment flannelette cloth and flannel cloth.


    Eleven, clothing in stock subscription increase, orders to undertake part of the growth is still there. In the busy season of autumn sales in China Textile City, there is still an increase in the spot subscription of clothing materials, and there is still a partial increase in the order taking part. The overall marketing is active and the marketing superiority of the large scale charter business is prominent. With the weather becoming cooler, the implementation of power rationing in Jiangsu, Zhejiang and other places has also eased. The pressure of centralized power rationing has been gradually reduced. The actual power restriction measures have been alleviated in some areas, and the rate of starting up of weaving enterprises has gradually increased. In some areas, the strategy of self purchasing generators was used to restore production, and to a certain extent, it promoted the recovery of the rigid demand in the downstream. With the increase of polyester price and the rise of labor costs, the quality of the order price of raw materials is still rising steadily. The quality of the new products developed by some scale operation stores is still favored by Chinese and foreign counterparts. The local orders are still relatively smooth and the price is relatively strong, and the added value is significantly higher than that of the big road products. Because clothing manufacturers or manufacturers in various parts of the country have begun mass production in autumn and winter, large scale charter owners who have the advantage of marketing network for old customers are in a better position. 滌綸類服裝里料和箱包類里輔料繼續以63DFDY×63DFDY、190T滌塔夫,63DFDY×63DFDY、210T滌塔夫和50D有光FDY×50D有光FDY 、210T輕盈紡(仿真絲)及75D有光FDY×100DDTY、11筘30梭噴水五枚緞, 75D有光FDY×100DDTY、12筘30梭噴水八枚緞,68DFDY×75DDTY、19筘35梭、240T噴水舒美緞,50D有光FDY×75DDTY、17筘5穿36梭噴水色丁,68D半光FDY×68D半光FDY、17筘34梭噴水美麗綢等織物品種局部性相對較為暢銷,以染色品種現貨上市相對較多且占據多數成交份額,印花、涂層等多工藝加工而成的品種亦較受對口客商所歡迎,創意花型印花里料局部銷售相對較為順暢。 Among them, polyester water jet polyester taffeta, light spinning and waterjet satin, water spray satin, five Satin sprinkler, sprinkling eight Satin locality still has many batches of dynamic sales, local spanaction batches continue to grow. 63DFDY * 63DFDY, 210T polyester taffy products showed relatively active sales momentum. The jet weaving polyester twill product is relatively active. The product is spanferred to print, and is used for making the material of the women's leisure fur in the autumn and winter. The main varieties of this series of polyester twill are sprinkler, silk, water jet, and so on. The price of the fabric is relatively stable, and the twill and satin varieties are listed locally, because the series products are slightly better than those of plain weave fabric. Due to energy saving, emission reduction, backward equipment and replacement of new equipment, Xiaoshao dyeing and printing enterprises are currently experiencing a compression of printing and dyeing capacity, and the supply of finished products is still relatively tight.

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