Shoes And Clothing Enterprises Start To Enter The Outdoor Products Market

China Outdoor products The market is entering a period of rapid growth. Shoes and shoes Enterprises have launched an upsurge in this field. This is the latest development of shoes and clothing enterprises after the successful establishment of the concept of leisure and sports apparel brand clusters. New trend 。

Beach market

In recent years, with the continuous warming of outdoor sports market, more and more outdoor brands at home and abroad are rushing to the Chinese outdoor products market. Smart shoes and clothing enterprises also "sniffed" the business opportunities, Tianlun Tian, Lun Deng, Mu Lin Sen outdoor, Huang Xing, Lei speed, lion brand, Deng Lu Pu, or create an outdoor brand, or acting as an internationally renowned brand, set off a great momentum of "outdoor wind".

According to the data released by the Asia Outdoor products exhibition, the sales volume of outdoor sportswear and equipment will reach 6 billion - 8 billion yuan this year. Industry experts predict that the outdoor market in China is on a rising trend. The outdoor sports equipment market will grow by 50% every year, and the market will be more than ten billion yuan.

It is the potential business opportunities in the outdoor market. Earlier, lad Sports Products Co., Ltd. has joined hands with the US camels to take the lead in the domestic outdoor sports market. This year, the production of business casual leather wooden shoes announced that the footwear industry to enter the outdoor sports market, the company will invest 50 million yuan in outdoor sports, and will invest 100 million yuan to expand the market and complete the construction of 200 terminal outlets. In the spring and summer Trend Conference held in 2011 last week, Xu Zhiqiang, chairman of the United States Tianlun Tian (International) Investment Co., Ltd., was also trying to create a grand feast for the integration and innovation of building a harmonious life, showing the lifestyle of white collar workers enjoying life and experiencing nature in outdoor leisure life and sports. {page_break}

Xu Zhiqiang said that in the next five years, Tianlun Tian will strengthen its R & D core competitiveness, vigorously open up the domestic outdoor equipment market, develop to the high-end, enhance profitability, and create the most valuable outdoor equipment brand in China.

Hand in hand with international brand suppliers

With the popularity of outdoor activities and the popularity of nationwide fitness campaign, sports and leisure lifestyles are becoming more and more popular, and become a trend of life. The demand for outdoor sportswear and clothing in the market is increasing rapidly, and the demand for fabrics for sportswear and leisure clothing is becoming more and more special.

The reporter has learned that the "Bo Bao Yi weaving and dyeing Co., Ltd." has strengthened the professional research on sports and leisure fabrics, especially the emphasis on finishing bleaching and dyeing of high-grade fabrics and finishing finishing of functional high-grade fabrics, so that the new fabric products have good functions of heat dissipation, air permeability, water proofing, warmth retention, antibacterial and deodorization, and so on, which meet the consumers' requirements for outdoor fabrics.

In addition to local suppliers to enhance the scientific and technological functions of the industry, Tianlun Tian brand also joined hands with the world's top waterproof and breathable fabric supplier, Germany Sympatex (Xin Baoshi), to introduce a new waterproof and breathable technology. This is an improved polyester membrane, no matter whether it is used in production or in waste disposal or incineration, there will be no chemical reaction.