Shopping Mall, Shoe City And Other Large Channel Providers "Abandon Conservative" And Take The Initiative To "Seek Relatives".

Recently, reporters from the ninety-ninth China footwear industry leather goods

All along, the "shoe fair" is mainly based on brand exhibition, that is, the brand of shoes and bags, and the channel operators are watching. Now the channel operators also perform on the stage, playing the dual role of professional spectators and actors.

This also indicates that the development of the "shoe fair" has entered a new stage, which fully demonstrates its strong investment promotion function.

According to the analysis of the industry, China's large department stores have always seen "foreign girls" in their eyes, but regard the domestic brands as Cinderella. They think they are not in the right place with the department stores, so that they always maintain "high profile" in attracting investment and negotiation, resulting in the difficulty of realizing "marriage" between the two sides.

There is also a similar embarrassment in the retail chain shoe city, which is misunderstood by BELLE, Saturday and other brands, so that they are reluctant to "marry".

But in fact, department stores need national brands to create profits and expand their market. A large number of brand shoe enterprises also need to use China's retail chain shoes city to ensure sales volume, but they do not know each other enough, and communication and cooperation are relatively conservative and passive. Nowadays, shopping malls and shoe cities also take the initiative to stand up and show themselves, which is bound to open up a new situation of rational and active cooperation between brands and distributors.

Department stores want to join hands with local brands.

A senior member of the department store said that in the next 5~10 years, there will be a big increase in department stores, and the operation mode will be further broken down.

On the one hand, with the intensification of business competition and the gradual maturation of capitalization operation, department stores will seize market share by opening stores. On the other hand, with the improvement of customers' consumption ability, the acceleration of urbanization and the great abundance of commodities, department stores should meet the customers' pursuit of new life styles by changing their patterns and formats.

It is reported that thousands of department stores are accelerating the expansion of the national market, plans to open 15 stores this year, and the number of stores will reach 26 by the end of the year. By 2012, there will be 65 self built shopping malls, and another M & a plan; Zhejiang retail giant Yintai Department has also made clear that it plans to set up 100 shopping centers in the country; in September 16th, it is known as the "replica" strongest Wangfujing department store department store "hQ Shang Ke" shop to open the door, with new and young positioning.

The head of the Wangfujing group said that in the face of the rapid development of urbanization, Wangfujing department store will expand in the country with the strategy of "many cities and many stores"; Hong Kong listed companies Golden Eagle Business Group announced that it will speed up the enclosure movement by borrowing capital strength, and it expects to increase at least 500 thousand square meters of operating area in the year, and the chain will be linked to 20 cities throughout the country.

Similar examples are too numerous to mention, and the department store industry is ushering in a new round of "shop opening tide".

A large number of shopping centers in the department stores, which occupy the secondary business circle of the second tier cities in China and the mainstream business circles of the three or four cities, and the strategy of misplacement, further increase the difficulty of attracting investment, and provide new opportunities for the brand to enter the shopping mall system.

It is understood that 10% of Beijing's Dazhong monastery hQ Shang store has no brand in Beijing, and 80% of Wangfujing's Daxing shop is about to be misplaced with Daxing regional mall's existing brands.

"We need to know the strength of the brand through various channels, listen to the real voice of the customers, and find the most potential brand for the future development of Wangfujing," said the head of the investment promotion department.

In addition, the head of Paris spring department store and other shopping malls also said that the department store not only faced the problem of "investment difficulty", but also had "recruiting difficulties", that is, the lack of professional "buyers" and investment teams, and could not spread the investment nationwide.

Therefore, it is undoubtedly an economic and effective investment method to take the initiative to attack the exhibition with great influence like the ninety-ninth shoe fair.

chain

China's retail chain shoe city has gone through more than 10 spring and Autumn Periods. Its scale and quantity have been growing, its operation and management capabilities have been continuously enhanced, and supply chain, logistics system and information system have been continuously improved. However, due to limited resources, historical accumulation, mode innovation, publicity and promotion, its development still stays in the stage of regional bullying, which is difficult to cross regional development, and lacks the appeal and attraction for famous brands.

With the increasingly strong channel mode of monopoly, shopping malls and network sales, diversified competition and economic integration require retail chain shoe city to break through tradition, broaden the scope of vision, and join hands with more excellent brands and peers to develop rapidly.

This makes the chain shoe city deeply realize that it is very difficult to rely solely on self-discipline and want to be a dominant party or to spread out the whole country. "Nesting Phoenix" is far less effective than "taking the initiative to attack". Even if it is already strong enough, it must abandon "conservative" and boldly "go out" and take the initiative to sell itself.

After many contacts with the "shoe fair", recently, a large number of Chinese retail chain shoe cities, such as Anhui big head shoe industry, Jiangsu fal, Hunan Jiahui shoe city, Chengdu red sail shoe city, Shenzhen Erkang shoe city, Tianjin Fuda shoe city, northeast big rich shoe city, northwest Jin Bai Chai shoe city, have indicated that they should display themselves in the ninety-ninth "shoe fair" stage to attract more partners.

Prior to this, the ninety-eighth China footwear industry and leather goods fair and the famous brand shop were held in May. Nearly 200 chain shoe city executives and well-known shoe companies, training consulting companies, excellent agents and major media representatives witnessed the establishment of the "China retail chain shoe city council".

It is reported that this is the first group organization that belongs to the subdivision and positioning of shoe sales channels. It is the main function of providing the development strategy, reform direction and evaluation strategy for the national retail chain shoe city in a broad sense of solidarity with all sectors of the society.

The power of an organization is great. It can always pform success and lead to new changes.

With the platform of the Council, the interactive learning between shoe cities and the communication and cooperation between shoe city and shoe companies, consulting companies and media are more frequent. During this period, the chain shoe city has not only integrated more resources, improved strength and popularity, but also adjusted the way and concept of business management.

It is reported that in December, the Council also organized China's chain shoe city to join forces in Wenzhou, China shoe capital, and jointly discuss the future development strategy.

Link: expert analysis

To achieve success in the development and pformation of the industry, we must closely follow the direction of the development of the national economic policy and find the most suitable partner. This is the antecedent of the market and the shoe city becoming passive.

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First of all, the process of urbanization is speeding up. Some towns may turn into small cities. Small cities will gradually develop into big cities, and big cities will become big cities.

The department store and the Chinese retail chain shoe city will adjust the strategy accordingly, increase sales outlets in the sub business circles of small and medium-sized cities and big cities, and reduce the threshold for the entry of shoes brands.

Secondly, with the maturity and rationality of the channel providers, the expansion of their outlets and brand choices will no longer focus solely on quantity and fame, but whether they can make profits and whether they have the potential of sustainable development.

This also gives brand shoes a signal. If you want to join hands with the mall or shoe city to join in the new future, you must cooperate with the appropriate channel providers.

At the same time, we should do well in product mix, logistics management and team building, and formulate clear future development plans.