Let'S Move &Nbsp; All For The Chinese Market.

The ninety-ninth shoe competition will work together with shoe manufacturers at home and abroad to improve the "ecological balance".

China's domestic shoe market has never been concerned by many brands as it is today.

As the largest shoe producing country in the world and the largest consumer country of footwear, China's footwear market is full of seduction.

Italy, Spain, Portugal and other foreign brands, relying on the mature brand advantage, have been very popular when they enter the Chinese market.

On the contrary, the domestic shoemaking enterprises are still going on. The majority of brands still have problems such as low level of independent research and development, insufficient attention to the creation of brand value, and so on. So many times they can only make articles on the price, and how to enhance the competitiveness of domestic brands will be a problem worth thinking for a long time.

However, as representatives of local brands, shoe manufacturers in Wenzhou, Chengdu, Fujian and other places firmly control the magic weapon of the channel, and are constantly strengthening its power.

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Against this background, "the ninety-ninth China shoe industry, leather goods fair and the exhibition of famous brand shops" will take the banner of "all for the Chinese market". With the professionalism spirit of "professional boutique Exhibition", the original exhibition forms will be refined and enriched to meet the needs of different customers. By means of comprehensive exhibition, forum, on-site docking, Sharon interaction and selection, a communication platform will be built for high-end brands, department stores, large chain shoe cities and high quality channel providers at home and abroad, so as to join hands with domestic and foreign shoe manufacturers and excellent channel providers to work together to improve the "ecological balance" of China's footwear market.

In 2011, the ninety-ninth Shoe Expo investment information was released, and it was widely concerned by footwear brands at home and abroad.

Guangdong shoe enterprises: attracting by product advantage

For the shoe manufacturers in Guangzhou and Dongguan, the pressure in 2010 is no less than any time in the past. Although the global economy is beginning to pick up, they have gone through a series of twists and turns.

From the shortage of migrant workers to oil shortage, electricity shortage, and then to the "wage surge", "migration tide" and the rise in costs, and after several shocks, they can truly realize the arrival of the "meager profit era". They can no longer take the traditional route, and break through the traditional imperative.

Relying solely on product superiority has been unable to maintain its market position. It must be promoted in an all-round way, from "internal repair" - specializing in products and management to "both inside and outside", so as to further strengthen the channel development.

The relevant person in charge of Guangzhou Hua Kai shoes industry said that the reason why he was concerned about the "ninety-ninth shoe fair" is a strong channel resource behind it. Shopping malls, retail chain shoes city, excellent agents and strong retailers are the most urgent partners of Guangdong shoe enterprises.

In addition, many Dongguan and Houjie shoe enterprises, which have been fully expanding overseas markets, are attracted by the strong consumption potential of the mainland market and have been attacking domestic sales.

This group of shoe companies also expressed great expectations for the ninety-ninth shoe fair, hoping to find new opportunities for export to domestic sales through the exhibition.

Wenzhou, Fujian and Chengdu shoe enterprises: to achieve R & D and channel advantage swap

Strong manufacturing strength, many outlets and serious homogenization are typical characteristics of these three shoe enterprises.

Since the beginning of this year, three shoe manufacturers have been upgrading and upgrading in different ways, or improving their R & D capabilities, or entering the high-end market through overseas acquisitions, or strengthening terminal management to upgrade channels.

As Anta consolidates its brand products, it also tightens up the pace of channel upgrading, such as acquiring FILA to enter the high-end product market, expanding terminal sales outlets, and opening large flagship stores.

In addition, AOKANG also acquired Wanli Wade.

The ninety-ninth Shoe Fair will undoubtedly provide more brand names to the three shoe manufacturers in Wenzhou, Fujian and Chengdu, and provide a good opportunity to learn more advanced design and research ideas.

At the same time, it also helps to facilitate resource exchange between shoe manufacturers in Guangzhou and abroad and three shoe companies.

Italy, Portugal and other foreign brands: looking for a window to enter the Chinese market through exhibitions

Portugal's famous footwear brand TATUAGGI sells well in Europe and wants to open up the mainland market.

At present, the TATUAGGI brand is seeking the general agent in mainland China, but is suffering from no good platform.

After fully understanding the "ninety-ninth shoe fair", the exhibition agreement was signed immediately, and the scale and location of the exhibition were determined on the spot.

The brand owner said, "the ninety-ninth shoe fair" is very well positioned, which is what we need to enter the Chinese market window.

Subsequently, Italy famous wal Wade and ENRICO COVERI also signed a cooperation agreement with the "ninety-ninth shoe fair".

It has been learned that Enrico Coveri has expanded its business in Paris, New York, Guinea, Beirut and Beirut.

In August 26, 2009, the first franchised store was opened in Shanghai's Hong Kong Plaza.

After that, the brand will be opened in Beijing's Xinguang world and Tianjin's Far East department store and other fashion shopping centers.

Enrico Coveri brand leader said that he hoped to participate in the "ninety-ninth shoe fair" to be able to cooperate with more shopping malls and other channel providers and appropriate brands.

The French brand CARVEN (card) leather has achieved very good results in the "ninety-eighth shoe fair". It successfully entered more than 10 shops in the Wangfujing system, and attracted the attention of many chain systems at the same time.

The head of the card company is always praises the exhibition. Not only has it decided to attend the ninety-ninth exhibition, but also keeps introducing the shoe show to friends.

Coincidentally, HISPANITAS, who has a pure Spanish heritage, has participated in the "ninety-eighth shoe fair". Today, it has received calls from shopping malls and has conducted in-depth discussions with several shopping malls. They have decided to increase the exhibition area on the "ninety-ninth shoe fair" and recommend other Spanish brands who want to enter the Chinese market.

The international footwear organization is optimistic about the ninety-ninth shoe fair.

The economic and Commercial Department of the Consulate General of Spain in Shanghai also sent business Commissioner Isabel to communicate with the head of the Organizing Committee of the ninety-ninth shoe fair, hoping to use this platform to introduce more Spanish brands to the mainland so as to develop the mainland market.

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The Italy Foreign Trade Commission attached great importance to the "ninety-ninth shoe fair". Not long ago, 4 representatives from the professional school participated in the 98 shoe fair. After that meeting, they actively sought data reports from all aspects of the exhibition.

The agency belongs to the government of Italy and has a representative office in Shanghai. It often organizes business contacts between Italy's enterprises and countries, and organizes various enterprises in Italy to participate in various exhibitions in China.

The relevant responsible person said, "we will lead more Italy shoe enterprises to participate in the exhibition, and make unremitting efforts to achieve breakthroughs in the Chinese market."

Recently, the German retail business association is in contact with the Organizing Committee of the ninety-ninth shoe fair. Its responsible person said, "the positioning of the ninety-ninth China footwear leather goods fair is very consistent with our expansion plan. Germany's shoes and leather goods brands will gradually move to the Chinese market."

Xue Lijun, general manager of Shanghai Baicheng Business Service Co., Ltd., the main contractor of the ninety-ninth shoe fair, said: "with the influx of international brands, the competition pattern in the domestic market is undergoing subversive changes, which puts forward higher requirements for the Chinese mainland.

We will also do enough articles on the details of the exhibition, and strive to build a platform for communication and cooperation to share the differences, complement each other, share resources and complement each other, so that there will be more opportunities for cooperation between domestic and foreign shoe manufacturers and various channels, so as to work hand in hand to maintain the harmonious and balanced development of China's footwear market.