New Mode: Idea Marketing Turns Passive Into Initiative.

Many domestic and overseas Famous brand Both have a group of loyal followers, to the elegant elegant Chanel, to the sports fashion Adidas, these brands are to inculcate their respective cultural ideas to consumers, and become a representative of a fashion trend. So, Idea marketing "It can create consumer loyalty and form a unique culture of the brand. Domestically Fabric enterprise This is even more evident.

Pluralistic concept

Give yourself and your customers more opportunities.

Because it is not terminal consumer goods, fabric enterprises are also focusing on a certain type of products, but also giving this product diversity and differentiation, so that the downstream customers of clothing enterprises -- clothing brands, will grasp more choices.

Cowboy has become a style of jeans for all kinds of jeans. However, in keeping with this classic style, denim production enterprises will also diversify their ideas into product development.

In addition to conventional fabric products, Zhejiang Dafeng Textile Co., Ltd. also has cotton spandex four faced elastic denim, cotton and polyester four side denim, cotton bag T400 four side denim, Dow XLA elastic denim, COOLMAX series denim, color spinning wool series cowboy, combed series denim, warm fiber denim, viscose / cotton series cowboy, Tencel / cotton, bamboo fiber, cotton polyamide series and so on. Li Rongtang, general manager of the company, said that Dafeng Textile Co., Ltd. is a joint venture founded by Zhejiang fali holding group and Hongkong Feng Feng Textile Co., Ltd., which is located in the high-end jeans series, mainly produces all kinds of cotton, elastic, and all kinds of yarn dyed denim that caters to market demand. The products are mainly exported to Europe, the United States, Southeast Asia and other regions. Dafeng textile has achieved steady foreign businessmen through continuous innovation, research and development and advanced marketing methods.

There are also many fabric enterprises focusing on the development of differentiated products. The reason is just like Ye Tianhua, manager of Shanghai Office of Hunan Huasheng Dongting Hemp Industry Co., Ltd.: "the market demand of conventional products is large, but competition is also great." The development of Huasheng Dongting's new products is mainly based on the hemp foundation, starting from the mixture of ingredients and yarn, improving the wearability of the linen fabrics, and taking account of the market demand and the future development trend.

The color fabric of Huafu, from organic regeneration series, natural regeneration series, flower color process series, to classic and innovative blending series and functional series, is arranged according to the law of color. According to the introduction, if the traditional fabric is dyed, the multi component fabrics are often dyed with different raw materials. The use of colored spun yarn avoids this problem. There are also many differences in what colors are used in the final effect. Young, leaping and bright colors correspond to products of relatively parity. The soft and gray tones should be combined with high-end products. In this regard, Huafu, a color expert, specializes in the market and product segmentation, and formulating a personalized color scheme.

Huafu wants to transmit fashionable and colorful colors directly to users. This is not only a matter of market leading, but also an effective way to enhance competitiveness of enterprises. Huafu color research center, a color researcher in Italy, has its own set of color detection standards. Huafu's color is made up of more than ten or even more colors. It is difficult for others to copy it. All these make Huafu's colors different. Chen Ling, President of Huafu color spinning Limited by Share Ltd, said: "the old traditional mode is that customers have taken a product. We have to match the color, the process is very long and very troublesome. It is better to directly do all the colors that can be done for customers to choose, shorten the process, enhance the ability of quick response, and change passivity into initiative." In a word, the voice of all fabric enterprises that make diversified products is stated.

Environmental protection concept

Integrate into brand blood

In the current big environment, the concept of environmental protection is almost the same "rule" in all industries. For domestic fabric enterprises, "environmental protection" is the trend of fashion, the direction of development, and the social responsibility and brand charisma.

According to the trend of fashion and the trend of fashion, Dafeng textile material selection focuses on the selection of raw materials or materials that can bring more environmentally-friendly, comfortable, healthier and more fashionable clothes. The most widely used new yarn materials include combed cotton, Tencel / cotton, bamboo fiber, COOLMAX, Dow XLA and so on. Through the change of raw materials, we can improve the wearability of the product on the basis of maintaining the original style of the cowboy.

Li Rongtang said that the company's product development team is aimed at the development direction of the above denim clothing. In the process of developing new products, we should pay attention to selecting raw materials that conform to the trend of fashion. First of all, more cellulose fibers such as Tencel and modal are used to develop organic fabrics, such as organic cotton, regenerated cotton and recycled polyester, which meet ecological requirements. Secondly, in order to enhance the comfort and functionality of fabric after wearing garments, Dafeng textile uses functional materials such as bamboo fiber, COOLMAX moisture absorption and sweat fiber.

As a textile enterprise that produces functional fabrics, Huamao (Xiamen) weaving and dyeing and finishing Co., Ltd. has recently been mainly environment-friendly and lightweight. The biggest advantage of environmental protection and lightweight products is that it keeps the original many functions, and the product weighs only 30 grams per Mick, according to the director of Huamao product development department. These products are mainly used in sports, leisure, outdoor and down garments, and provide high quality fabrics for many domestic and foreign brands, such as overseas Pathfinder, Columbia, Anta, Jordan, etc. All along, China's sports functional fabrics have attracted much attention. Recycled (recyclable) fabrics, super easy decontamination fabrics, moisture absorbent and sweat easy decontamination PD21 fabrics, TPE environmental protection fabrics, nano bamboo charcoal fabrics and far-infrared coating fabrics have attracted the attention of the industry. The product development department responsible person said that environmentally friendly lightweight products not only conform to the trend of textiles, but also reflect the company's responsibility for environmental protection.

Sustainable development is a topic that all industries and enterprises are talking about. Chen Ling said that foreign enterprises are very serious about environmental protection and social responsibility, such as WAL-MART and Nike are using organic cotton, and they have used 100% of the original 5%. Huafu is the first enterprise to produce environmentally-friendly colored spun yarn. The two words of "Hua Fu" have become the most powerful proof of environmental protection. Colored spun yarn itself is an energy-saving product. Xu Kunyuan, vice president of China textile industry, once said that because of the trend of environmental protection, dyeing of colored spun yarn is a major trend of textile industry in the future. Even now, many chemical fibers are colored on the front road. In the past, the consumption of colored spun yarn was 10% and 70% in 2009, indicating that downstream enterprises have already realized this trend. In addition, Huafu also organizes employees to go out to do environmental propaganda, and saves energy from the inside, and embodies the concept of environmental protection as social responsibility and brand culture.