The Difficulty Of Starting A Business Is That Ren Zhengfei Sells Slimming Pills And Liu Bei Sells Straw Sandals.
Back in 1994,
HUAWEI
The introduction of C&C08 has just made a solid foothold in the communications industry.
Ren Zhengfei
It will be sent for 10 years and then the telecom equipment market will be three points nationwide, SIEMENS, Al Carter and HUAWEI.
"In 2009, HUAWEI has overtaken Al Carter Lucent and NOKIA SIEMENS in the global telecom equipment market, the second largest telecom equipment supplier after Ericsson.
HUAWEI has really become a reality. The global communications equipment market is "three points of the world".
Let's turn on HUAWEI's "Three Kingdoms".
Entrepreneurship
In the early years, Ren Zhengfei, 44, registered with 21 thousand yuan in 1987 to establish a farmer's house in Nanshan, Shenzhen.
Ren Zhengfei, 44 years old, what is the state of this hour? I want to be in charge of this period and the Three Kingdoms.
Liu Bei
At the age of 28, the scene is almost the same, but Ren's resume is much richer than Liu Bei's and his resume is more dramatic.
In 1982, Ren Zhengfei, 38, was from the army to Shenzhen. He was deputy general manager of the electronics company under the South oil group. Then he was very successful. He was cheated by his character and his business in the about 2000000 place.
Laid-off, as Ren recalled the scene of the year, is a few people, living in a few square huts, and the child's upbringing, parental care, so that middle-aged people feel the pressure of life and helplessness.
Perhaps people are forced out, just like Han Xin's "war against water" when employing troops.
But at that time, the chief executive is already in the thick of the hour, resume frustrations, resume countless failures, and also experience the honor, resume the divorce of love and marriage.
The dream has never changed. "HUAWEI" can see from the words, it is full of retaliation and dreams for the great motherland.
"Skill" is Ren Zhengfei's feelings about the birth of science and technology and the violation of her engineering skills. Until now, many companies have called the "group company" from the beginning of the "limited company" to several subsidiaries, but HUAWEI has not, HUAWEI has several hundred subsidiaries, and she still proudly referred to as HUAWEI skills limited.
At the beginning of the HUAWEI, although it was called a skilled company, it was actually a commercial company. Now it is called "bag company".
No direction, no understanding, no goal, although Ren Zhengfei himself has such a great dream, in order to survive, the company does everything, electronic products resale, business, at the beginning of the establishment, also sell weight loss drugs, once heard that selling tombstones in Shenzhen is very profitable, the general is very active, quickly find someone to do market research, HUAWEI's business has also experienced many small companies now experienced speculation and confusion.
Think of Liu Bei, 28 years old, with many vagrants, wandering and migration.
Once and then, when I met people, I sighed that I was Liu king and then fell into such a situation. It was a shame to my ancestors.
Restore the ancestral industry, serve the country, and now can only sell shoes.
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At the age of 28, Liu Bei, who was still selling shoes at the age of two, was a humble worker in the society at the time. He himself believed that he was the descendant of the royal family. To engage in such a humble industry is a grass root of the tunnel road. What a great difference between reality and his heart. If it is replaced by a modern man, such work must be endless. Let's see if our "rich two generation" has a running car, a BMW, a famous car in Hong Kong, and if one day the family is bankrupt, can they stand up?
In such a humble job, Liu Bei continued to do such an opportunity. Because of his existence and his great ambition and stability, he was the real hero.
When Cao Cao asked Liu Bei to cook wine and talk about heroes, he said, "this world is like you and me. When you are in high position, you can feel calm and calm, and when people are in a low ebb, they can hide themselves in the dark clouds like the dragon in the sky.
This is the quality and bosom of a great hero like Liu Bei and Cao Cao. Here, Ren Zhengfei, HUAWEI's chief executive, suffered the same way at the age of 44. They are all waiting for them to find their way out.
Predicament is the best test of a person's mind.
Liu Bei could not sell shoes like this until he waited, and he looked for opportunities.
Test your will in waiting.
Liu Bei, the founder of the stall industry, explored how to learn what to do in the process of selling shoes.
Bosom.
He tested the bosom and mind, this is the first prerequisite for a big business. No one who has a bosom will never finish his great career. Only when his bosom is wide and his vision is very high, can he see a little farther than the ordinary people. Under the circumstances of hunger, cold and pressure, only a group of brothers can fight all the way, and have the grace to have the future.
And this bosom is a correct guidance of value. Without a correct value, leaders will lose their direction. HUAWEI has Ren Zhengfei, who has decided to volunteer from the very beginning. "HUAWEI" obviously has its value value orientation in his inner circle, what business should be done and what business should not be done, and his mind has already had a value coordinate.
Wait.
In such a predicament, learned to wait, shoes are sometimes sold out for a few days, a pair of HUAWEI, the early possible Shenzhou fat people are not many, weight loss drugs are likely to sell a few days to a few stickers, so this is able to bear loneliness, learn to wait, waiting for the opportunity.
This can be in the process of HUAWEI's growth, Ren Zhengfei is exaggerating "bench to do ten years cold" to practice Qigong equally, tranquil far.
Good faith.
The sale of shoes must be honest.
Ancient neighborhoods, unlike now a Shenzhen city will have 15 million, this cheat, but also can deceive a family.
In ancient times, the population was very small. In a small state, the population of several villages is the same.
A few miles away, you know your nickname, "Xiao Er black" in the East Village, and yellow broccoli ten miles away.
If you want to hide the long wait, then you can't sell the bad products in a random way, so that you can fake and look like the real ones. So Liu Bei has trained the company to be the first in the country, so as to see the partners and partners in a simple way. This "three cares" can be seen after Liu Bei.
In the early days of HUAWEI, he did not learn many Shenzhen profiteers to use "leather bag Companies" to play "empty handed sets".
This is also the way HUAWEI grew up in the later stage. Ren Zhengfei knew well how the world came and how to govern the country with the rule of Qi.
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Use people to know people.
Wait for what? Sell shoes, or wait for Zhu Zi to help, waiting for investment.
On this day, Liu Bei and Ren Zhengfei were very happy, too, because they waited for Zhu Zi.
Liu Bei waited for Guan Yu and Zhang Fei to wait for her shoes.
Let's see how Guan Yu came into play in the romance of the Three Kingdoms, and how Zhang Fei came in.
Liu Bei was 28 years old, Guan Yu was 27 years old, and Zhang Fei was 22 years old.
Guan Yu is a small peddler who sells mung beans, dates, and other tools.
Zhang Fei is a pig killer, but also a small capital.
In an accidental chance, Guan Yu and Zhang Fei were in conflict. Liu Bei came out to persuade people to stop quarrelling. Then, under Liu Bei's and their solution, the three of them joined hands and made a three worship in Taoyuan.
In this way, the history of the Three Kingdoms opened up a chapter.
Liu Bei met his brother who fought all over the country and fought for many years.
This is also the result of Liu Bei's countless people selling shoes, why people can play the same role and wait for him in the thousands of waiting times.
Zhang Fei, by now, I think it is also a "rich two generation", which left many of his ancestors left behind. When listening to the ambition of big brother Liu Bei, he readily decided to sell all his assets, and Liu Bei went all the way to the market to recruit and work.
Let's see what Chu Zi has encountered at this time of Ren Zhengfei. By chance at a time, Ren Zhengfei, a director of Liaoning Provincial Agricultural Bureau, sees the old people very honest, sincere and sincere.
Just call him the acting exchange machine.
At last, HUAWEI began to climb the stage of history. The global communication equipment will start rewriting here.
If I want to record this achievement now, I think the director, because of the great merit of "understanding the hero" and the great achievements of an epoch, will not have the present HUAWEI. At the same time, because of the director's guidance, many Western communications equipment manufacturers should hate him. Because the director of Western communications is the chief culprit.
And in the process of obtaining profits from this agent exchange machine, Ren Zhengfei also waited for Guo Ping and Zheng Baoyong to be "talented generals".
No publicity.
Liu Bei sells shoes, less than words, and is superior to indecent colors.
In the early days, Liu Bei often met his partners and blew the shell. He said he was the royal family, and his friends laughed at him when they saw him rugged and lived in a broken house under the big tree.
And at that time, Han Xin, like Huaiyin, was wearing a crotch and wearing a rusty sword. He was the commander in chief when he changed his mind. He was the material of the general army, and was bullied by the local hooligans.
And Liu Bang is more interesting. When the family is full of food and energy, there is no time to solve the problem. He said to fan fan, a dog killer, "I will become king general when I become king."
In the minute, small in the time of food and clothing line struggle, can also have such a spirit, dare to ask the world, which can have such feelings and spirit, no.
At this very moment, when HUAWEI is still very small, Ren Zhengfei can tell his colleagues that we are going to cross the Baer laboratory.
Everyone is making fun of him, making a big dream of spring and autumn, but today, there is ambition and not to publicize. This is also a manifestation of talented people. Ren Zhengfei has achieved fame and success so far, but it is still not as popular as it is, because it is a kind of accomplishment and the same inaction.
And goodness.
Liu Bei, who was born in the grass roots, and Ren Zhengfei, who was born in the poor family.
They are all alike, born in the ordinary way, and suffered from the cold and warm society in the first half of their lives, making them more aware of the great love.
HUAWEI's grass age entrepreneurs are basically born in the poor family. Most of them are families with troubled families.
Even when HUAWEI was growing strong, Ren Zhengfei had been exaggerating the need to treat some vulnerable groups.
When HUAWEI has money to bask in the sun, it will not donate part of the money to the disaster area, and donate it to the hope project, so that more children can't read books.
Above, from Liu Bei's early sale of shoes to HUAWEI's early exploration of selling weight loss drugs, it is precisely the entrepreneurs who are starting their business now or exploring, who are bringing us the most valuable energy and legacy to them.
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