Chengdu Shoe Enterprises Are Expected To Receive Design Orders From Martha General Store, UK

"

Chengdu shoe enterprises are expected to win

Martha's department store has a history of 126 years and is the largest multinational business retail group in the UK. It has opened 285 branches in 40 countries and regions.

In 2008, Martha stores opened the first branch store in mainland China in Shanghai.

In view of the fact that China and East Asia are the main manufacturing bases of the world's footwear industry, Martha's Department has set up a global shoe purchasing department in Dongguan.

In August this year, Wuhou District's "women's shoes city of China" went to Dongguan to invite Martha general merchandise to Chengdu for inspection.

On Monday, the head of Martha shoes purchasing department made a special trip to Rong for a three day inspection.

During the inspection, Martha department stores inspected the procurement, production process and sales operation of many Chengdu shoe companies, such as AI min, Kai Mei do.

For the quality of Chengdu shoes, the person in charge of the purchase agrees.

However, they denied the practice of "nail nails" to the shoe heels of Chengdu shoe companies, which did not meet the requirements of Martha general store.

Huang Fuhao, general manager of the footwear capital of Western China, said, "nail nails" is the traditional shoe making industry, but it does not meet the safety requirements of high-end shoes.

Chengdu shoe companies are fully equipped with relevant alternative processes and can be changed according to the requirements of Martha department store.

Huang Fuhao said that Martha's department store has strong design capabilities in clothing and footwear industry, and it is likely that Chengdu factories will issue purchase orders according to their design requirements.

Before that, "Chengdu shoes" have been running in the international market for many years, and some large international purchasers will purchase Chengdu shoes in large quantities every year.

For example, the American company sends about 10000000 yuan purchase orders to Chengdu shoe companies every year.

After the output of these international purchasers, Chengdu shoes have entered a large number of European and American department stores.

The visit to Martha stores is expected to open the channel for "Chengdu shoes" to go directly to the international department store.

Italian designer helps Chengdu shoe companies research and develop

How can local shoe manufacturers learn more easily about the design concept of Italy shoes? In this year's "China Women's shoes capital" international procurement Festival, shoe companies directly introduce a Italy famous brand direct selling center.

This is also China's first Italy shoe products direct selling shop, its purpose is to let shoe enterprises experience Italy shoes design concept at close range.

Simple observation is far from enough.

Women's shoes have also taken a bold move this year - they invited an Italian to open a design studio in the women's shoe capital Park, and cooperate with Chengdu shoe factories to design and develop high-end footwear products.

Yesterday, the Chengdu Commercial Daily reporter saw the director of the design room, the young Italy businessman ALESSIOBIANCHI (A Ferruccio Bianchi).

A Ferruccio is a Florentine and his family has two well-known shoe factories in Italy.

Through joint efforts with local enterprises, he provides design, consultation, original shoe last, shoes, imported leather materials and accessories for Chengdu shoes.

At present, some well-known shoe companies such as Emin in Chengdu have formed cooperation with A Ferruccio. They have developed some high-end shoes products with international standards.

"Through this mode, the footwear industry in Chengdu can save a lot of cost and time to imitate Italy shoes and learn the essence of Italy's footwear industry," said Huang Fuhao, which is of great benefit to improving the quality of Chengdu's local shoes.

In the concept of arecio, his design room is a bridge linking Chinese shoe enterprises and Italy shoe industry, and can help local shoe factories to enhance the details of shoemaking process.

The designers of this design studio are Italian, and often provide design drawings and latest popular information to Chengdu through the Internet.

A Ferruccio also wants to help Chengdu enterprises cultivate local designers.

Western shoe capital disclosed that they plan to build a public technology platform for footwear design and development next year.

The platform will provide all kinds of public services such as raw materials, designers, sketches, footwear, information and so on for the shoe manufacturers. Italy enterprises will participate in this platform.

A Ferruccio said he is sure to join this platform and help Chengdu shoe enterprises move towards the high-end.