Innovative Technology And Services For The Needs Of The Market

Shao Hui, general manager of Guangzhou Fan Cheng Trading Co., Ltd.

In 2010, in the face of the competitive market, facing the financial crisis, and facing some foreign countries' anti-dumping policies, the shoe industry, which is facing the exportation of raw materials, has to lose money.

Zhejiang, Fujian, Guangdong and other major shoe manufacturing bases are looking for ways to break through the plight, which has become a common phenomenon.

In the face of this increasingly intense and homogenized situation, Xili can reposition its strategic plan around the mainstream development trend of comfort, practicality and youth, and make use of high technology and innovation as the first step, thus changing the fate of enterprises.

Shao Hui, general manager of Guangzhou Fan Cheng Trading Co., Ltd.

Reporter: Hello, Shao chief. First, let's greet all members of the world clothing shoes and hat net.

Shao Hui: Hello everyone!

Reporter: Shao general, founded in 2008, what is the main innovative product?

Shao Hui: founded in 2008, the company mainly focuses on R & D and sales of electronic products.

There are many operations.

Reporter: what is the attitude of the shoe industry in Guangzhou to electronic remote control shoes?

Shao Hui: the current electronic remote control shoes have certain effects on the footwear industry in Guangzhou and the nearby electronics capital, Shenzhen.

From the footwear industry, he is a signal for the electronics industry to enter the footwear industry.

From the electronics industry, we see the direction of the electronics industry entering the traditional dress.

At present, many shoe manufacturers and electronics companies are studying in the field of electronic shoes.

We believe that in the near future, it will be like the computer industry in 80s, one year, one year, one new world.

Reporter: how does the function of shoemaking technology apply to massage heating and warmth retention elements?

Shao Hui: the embodiment of function is more direct than human feelings.

Without destroying the structure of shoes and sacrificing the comfort of shoes, it can be more beautiful and comfortable. This is the pursuit of electronic shoes.

In the fusion of electronic materials and shoemaking technology, what we pursue is the artistic conception with no trace of snow. Making electronic shoes is the same as making ordinary shoes.

Reporter: what is the situation of the domestic electronic self-control shoe enterprises?

Shao Hui: at present, the technology is more mature, only one of our units, now other electronic shoe enterprises mainstream technology in the wired control version.

Non wireless remote control is still the mainstream product in the market.

Reporter: from last year to the beginning of the year, enterprises are facing difficulties in employment. What is the employment environment now?

Shao Hui: employment is still hard.

This is a good thing, as long as it is in the face of difficulties to change.

It is not the healthy development mode of China's footwear industry to simply make money and cheap labor.

Enterprises should try to rely on the upgrading of products, the improvement of profits, and so on. They should not always follow the low price and intensive labor mode.

The times are advancing, the economy is developing, and China's labor will be higher every day.

Reporter: as the foundation of enterprise development,

Shao Hui: loyalty comes from the common ideals, the atmosphere of innovation, the platform of life and the life of passion. Apart from work, everyone has the power to pursue passionate life. We give employees the spirit of innovation, courage and perseverance. We firmly believe that we will succeed and our life will be successful.

Reporter: in the search for senior and senior talents, how did he make the Guangzhou City Fan Cheng Trading Co., Ltd.

Shao Hui: we are taking the road of self-cultivation and recruitment, and training and enhancing the ability of talents in all aspects.

What we need is a strong team, of course, to create a professional team, to run a brand without an experienced operation team is unthinkable.

To go on the road of normalization, we must rely on professional teams to operate in a comprehensive way.

So we pay more attention to team building.

Thank you. Thank you for your interview with us. We sincerely hope that "Xili" can go further and better. I hope our team will become bigger and bigger. We hope that Xili can become a banner on the classic management mode of Chinese shoe enterprises.