T Focus: New Events In Milan Fashion Week

At the top level

In the fashion week of February this year, many brands, including top designers, arranged their fashion show in a tight four day period because of the difficulty of AnnaWintour, editor in chief of the US magazine Vogue, because AnnaWintour said she could only take three days for Milan fashion week instead of the whole week.

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It is not easy for the Italy Fashion Association to reach agreement with top designers. The process is unknown.

But the result is very clear. This fashion week has adopted a way of "first and last strong attack". The fashion week started in September 22nd is the 2011 spring summer series of GUCCI. The closing day of the last day is the fashion show of GIORGIOARMANI and CAVALLI.

For this move, it has once again verified that the word "earth can leave anyone can turn". AnnaWintour is, after all, a human being and not a God.

On the fashion week, she still attends the show. She just doesn't know whether she will feel unhappy when she shows her show.

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Bold fashion strategy

Of course, the most striking thing about this fashion week is the appearance of monkeys and bananas on PRADA clothes.

The fashion show starts with colorful orange, turquoise green and uniform blue. The colourful fashion matches with the high-purity coloured fur shawl, and the two coloured colors collide with each other, which is quite exciting.

What is even more puzzling is that MiucciaPrada has taken the uniform of hospital cleaning women and the fashion of decorating banana patterns onto T. When many companies are obsessed with mining tradition to attract more customers, MiucciaPrada's fashion strategy seems a little daring.

Now, some designers, including MiucciaPrada, are interested in creativity, because people are tired of the so-called traditional and obsolete gestures of the brand.

"There are always elites, and there are always people who like the same thing, the same art and the same culture," MiucciaPrada said. "They basically share the same interest in creativity.

But luxury brands pay little attention to concepts and innovation. European fashion houses always try to think about how to make consumers sophisticated.

This is the same old practice, lack of innovation. "

Prada does not care about some of the objections in the fashion world. She says, "a designer must understand what he is interested in, and work hard for what he likes, and be brave enough to face it, embrace it and love it."

The design of her season has a clearer intention. Prada said before the fashion show that she liked the shape and profile of boyish temperament, such as the cleaning uniform that appeared in this show, but she would use her own way to make the design more attractive.

All the shapes in this release look a bit dull, but it is undeniable that the lines of the shoulders of the suit are very innovative.

Another idea of MiucciaPrada is the use of wide stripes of various colors, such as orange, dark blue and green, colorful and colorful.

DonatellaVersace is also very bold. She has locked the key words of this season in "tight, sexy and exotic".

The 46 new models she created looked equally creative, especially the close fitting everyday dress, decorated with yellow, red patches or geometric perspective, with asymmetrical tailored pencil pants, which made the whole profile of women look thinner.

The use of bright colors is also a major design highlight of DonatellaVersace in the last few seasons.

In the publication, the rectangular printing with Chinese customs changed from simple to complex, and even was cut into tassel effect. The idea of integrating digital technology is quite new.

With the ending of the dress, the tassel and sexy hollows, the goddess temperament will be presented again.

Birthday boat yachting again

2011 will be the 90th anniversary birth of GUCCI. Before the fashion show, the brand made a lot of warm-up exercises for the birthday, including the global environmental protection plan and the establishment of museums.

Its environmental protection plan started in June this year. In the plan, 284 stores in GUCCI have adopted 100% recycled recycled paper packaging bags certified by FSC (Forest Management Committee).

Creative director FridaGiannini said: "this project shows that using environmental materials actually has no effect on creativity."

The new packaging design is very beautiful, and is very consistent with the value GUCCI has always wanted to show, showing the brand's determination to improve the environment.

The Museum of GUCCI will be unveiled in Florence in 2011. "The creation of the GUCCI museum is to commemorate the legendary and historical heritage of the brand, in order to meet the GUCCI90 anniversary of 2011", said GUCCI, chairman and chief executive officer of PatriziodiMarco.

In the 2011 spring and summer conference, his works did not make much change, still maintain the luxury of women, cut more lines and three-dimensional details, each part was added to the high quality edge.

The design of FridaGiannini is very simple: the blouses are decorated with jewels, satin dresses, tassel leather coats and desert trousers, and some tribal dress skirts decorated with feathers and pegs.

In addition, gold details, such as golden waist, gold rim and gold buckle, are added to the design, which adds a Cleopatra to GUCCI.

What's worth saying is the celebration party after the fashion show, because the Aquariva yacht is on the way again! This is a speedboat launched by GUCCI combined with the top yacht brand Riva, starting at 590 thousand euros, which was specially built to celebrate the 90th anniversary.

Riva and GUCCI, both Italy brands, have a long history of luxury goods manufacturing. They also uphold the traditional design concept of Italy production technology and modern fashion art.

The yacht designer is FridaGiannini, using fiberglass hull and mahogany deck, decorated with GUCCI marked green and red stripes, 33 feet long, carrying two 380 horsepower Yanmar engines, with a maximum speed of 41 knots and 150 miles at cruising speed.

In addition, Aquariva yacht is also equipped with bags, gloves, plate shoes, slippers and other GUCCI leisure accessories for Riva.