New People Often Make Mistakes.

All think

Blindly pursuing low price goods

When you sell headgear, you want your purchase price to be cheaper than others. With the same card, you can buy 3 yuan in the local market and see it in the wholesale market of the province. You find it is 2.8 yuan. When you arrive in Yiwu, you find it is 2.5. Then you feel excited that you are the cheapest in Yiwu. If you buy it, you should go to Yiwu. If you do not know it, you will take the jewelry store as a department store.

Actually, jewelry stores have a lot of their own.

We are doing retail, not wholesale, and the bad price of several cents will not hurt our vitality. At the most, it is a small profit. But in order to pursue the lowest price, the cost of human cost and object will be higher.

What's more, a simple reason that we can't sell forever, we can't sell the same style forever, sell a cards today, sell B hairpins after sale, sell Z cards a year later, and our styles are constantly changing. Then how can we possibly pursue the lowest purchase price for every hairpin? How many people behind you will be drilled in the wholesale market in Yiwu? What's more, the business of jewelry stores is becoming more and more extensive nowadays, involving jewelry, pendants, department stores, cosmetics, and even underwear, so do you really understand so many products?

From the point of view of store operation, the quality of making ornaments is personal taste, whether or not their products correspond to their own consumption groups, from the perspective of capital, they are fastidious, fast forward and fast, without backlog and no loss.

So we should focus on the style of goods, not just the price.

From this point of view, it is a positive solution to dare to go to Shanghai to make goods and to do parity in the local market. For those who have long use, they are guaranteed to go to Yiwu, so my suggestions are: 50% of the daily use comes from the local market, 30% large quantities of products come from Yiwu, and 20% new products come from the outside world (including the Internet).

Seeking perfection and seeking common ground blindly

From the sale of headwear to the pendant sold to cosmetics, and even sold to the data line sold to the earphone line.

At this rate, you will soon become a supermarket in a few years. No matter how many hours you shop, there will always be guests asking you something that is not in your shop. This is normal. When someone asks you, you go in. You really get in. Maybe no one bought it.

Your shop must have its own style from the first day. Don't just give up your style. Everything can be done and done. Please think twice before doing things.

Of course, there are also some people who have low consumption ability. The small crowd needs you to bring some things to sell, but in fact, these places make jewelry, that is, it is simply impossible to make big money. When the jewelry store becomes a department store, he has lost his meaning. When the jewelry store sells mops, the boss can earn a limited amount of money, so the shop choice is very important at the beginning of the shop.

First stores, then goods.

To tell you the truth, every day I see people talking about goods in the group, I am angry. I don't know where the shops are. I will discuss where to buy them, not the goods, but I don't need you to think now. You don't even know where your store is, you don't need to pfer fees, the rent is much less, half a year or a year.

It's not clear. What's the use of your imagination? It's just a waste of time!

As the saying goes, a shop for three generations, address selection is right, shop location is good, no matter what you sell can sell well, it is just a matter of degree, there are good shops, you generally do not worry about selling goods, your goods are good, bad shop is like backlog, it is garbage.

(not very pleasant).

We are making jewelry. We are not making any high-tech gadgets. There are hundreds of thousands or even millions of people like us all over the country. Our goods, even if you feel strange, are nothing special to Yiwu businessmen. It is a land that can be created by an atomic bomb.

Since our goods are nothing to be proud of, our price is nothing to be proud of. We should make more efforts in our own business, find a suitable store, enter a batch of suitable goods, and provide the best service to the customers with the most suitable business mode. These details are all done well, and you are not far away from success.