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The Mending Company Is Getting On Fire &Nbsp; The Patching Company Thanks The "Out Of Print Strategy".

2010/10/16 9:46:00 48

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Sewing the broken trousers sounds like a familiar sight of the old man: a tailor with a pair of presbyopic glasses and a sewing business for poor people who can't afford new clothes in front of a sewing machine.

But who would have thought that even now, buying a new pair of trousers is not a problem at all, and there are still people willing to spend hundreds of dollars to ask people to mend "broken jeans".

A rock musician in the US has brought his favorite SimonMiller jeans to Manhattan, a company that specializes in repairing jeans, and has paid $600 to repair two pairs of trousers.

It is said that this family

Sewing company

The business is very busy, and it receives nearly 600 pairs of jeans every month, including guests from the United States and more jeans from Australia, Britain, Canada and France.

Fashion world

New business.

In fact, change the zipper, sharpen a hole in the place you want, or embroider your name on your pocket.

There are counters in Hangzhou that provide you with such services, though they are currently only for a single purpose.

Brand service

But whether it will become a new business like the "brand name package" will be "very likely" in the industry.

The patching company must thank "out of print strategy".

Do not think that the guests used to repair jeans because they can not afford to buy new jeans, in fact, because they can no longer buy them, so in a sense, the repair companies have to thank the "out of print strategy" of jeans.

Like Hangzhou Tower 7forallmankind, D&G, REPLAY, Diesel and so on are all jeans brand, every year the company will launch some limited edition jeans, probably the original volume is less, can be snatch is already lucky, if buy back worn out, really cry to death can not buy the same.

"Even if it is not limited edition, some trousers are out of print, and customers will not be able to buy them if they like it again."

Special staff said, because the jeans version is all kinds of strange things. If it is rare to find a favorite item, some guests will like it very much, or even buy two or three pieces of hoarding.

Actually, it is not only jeans, but also many guests have a special liking for their favorite clothes. One is because the design is out of print, and the two one may have a special feeling for this dress.