Chen Mingqing, Chairman Of Zhejiang Blue Sky Textile & Apparel Technology Co., Ltd.
At the end of the 80s, Chen Mingqing and his 2 friends joined in the textile business for 70 thousand yuan. They heard that someone wanted to buy a cotton mill in Anhui, and they went shopping.
But it was a cheat, who cheated and cheated and cheated thousands of dollars.
Finally, each person lost more than 3000 yuan.
Because the principal was borrowed, they were bankrupt, and at that time he was at the bottom of his life.
Chen Mingqing, who is strong and competitive, firmly believes that happiness is at the end of suffering and destiny is in its palm.
A boat ride with my cousin to the Zhoushan archipelago to start the business of wintering cotton padded jacket. Because of its rough workmanship, its appearance is pretty good. It costs 20 yuan a piece and the price is moderate. It is sold out in more than 10 days, and it costs more than 300 yuan. The factory has to earn more than 10 months to earn it.
Chen Mingqing was very excited, and borrowed 6000 yuan from his cousin to get more goods. He had to go all the way from Zhoushan to Pingyang, Wenzhou, without even selling one.
Chen Mingqing broke into the market alone.
From Wenzhou to Fuding and other places in Fujian, Chen Mingqing, who was 19 years old, sold out all the goods. He earned a thousand yuan and dug the first barrel of silver.
In the past few years, he has traveled in more than 30 cities including Zhejiang, Fujian, Guangdong, Jiangxi, Hunan and Hubei.
Once Chen Mingqing went to a cotton mill in Anhui, and agreed with the relevant personnel that the factory stock was unmarketable. He quickly found his home, and made a net profit of over ten thousand yuan and dug the first barrel of gold.
It has also solved the problem of changing money from factory dead goods to win-win.
In the early 90s,
Ming Qing Chen
Invest 20 thousand yuan, and uncle and brother together founded the Taihu Zhang drop village blue sky cloth shop.
Because of honesty and flexibility, Chen Mingqing became a local millionaire in three years.
He did not have a wealth of information, and widely received information, in-depth study of world-renowned enterprises, especially the "Nike shoes" mode, deeply recognized that the brand is the cultural heritage, convey the cultural feelings of humanity and return, and the brand effect is strategic and forward-looking.
After that, Chen Mingqing registered and established the Huzhou blue sky Textile Co., Ltd.
Purchasing raw materials, designing and processing by oneself, registering the "Lan Xiang" trademark, integrating resources with the supporting factories, and jointly producing and selling fabrics, striving for the effect of 1 plus 1 greater than 2, and playing the "blue sky" brand.
Honesty and reliability
The client group and information network of the partners.
Among them, "Lan Xiang" antistatic fabric is made by Zhejiang Lantian Textile Clothing Technology Co., Ltd., which was independently developed, produced and sold in 1996.
Since 2001, the national labor protection products quality inspection and testing center has been commissioned to test the finished products.
In 2003, the company set up an anti-static fabric testing center to batch inspection of conductive fiber and fabric finished fabric to ensure that all the products sold are qualified, and the certificate of "national labor protection products quality testing and testing center" was approved in the same year.
In 2005, a scientific and effective "Lan Xiang" brand antistatic fabric production, printing and dyeing processing standard flow was established.
In 2006, "
Lan Xiang
"It has become the only anti-static product in China, which is guaranteed by the Chinese people's insurance to guarantee its antistatic properties.
In the same year, the company provided the fabric certificate for the identification of the "Lan Xiang" antistatic fabric purchased by the company and the Chinese insured property.
Lan Xiang also introduced the "A nset" anti-static top grade fabric, and realized the extension from grey fabric to finished fabric.
At the same time, we cooperate with Wuxi's Lok Chi, Huzhou Yu Hua, Sichuan Jiajia and other domestic first-class printing and dyeing enterprises, and strive to build "A nset" into the top grade brand of domestic tooling fabrics.
Now Lan Xiang has provided finished fabrics for Jiangsu's Yihe textile, Shanghai yuan Chuang and other domestic first-class brand enterprises.
In recent years, the "Lan Xiang" brand has formed two main products, which are mainly leisure and professional wear insurance, and have been selected as "China's best quality products", "China's clothing industry quality products" and "Zhejiang province's brand commitment".
At the same time, the company has maintained a good cooperative relationship with the domestic research institutes such as the Jiangsu Textile Research Institute. Based on the use of the antistatic fabric made by the leading third generation conductive fiber, the company has continued to develop the performance of thermal comfort and comfort, and has successfully developed a moisture absorption, quick drying and anti-static functional fabric. At present, it is applying for a national patent to strive for mass market next year.
In addition, the company entered into cooperation with Shandong Zhucheng Sino textile Jin Xu textile Co., Ltd., as the main production base of Lan Xiang's antistatic fabric, while the company's anti-static fabric management rights are all owned by Lan Xiang company, while Lan Xiang's company will guarantee the 6 million meters of gold Xu's products in 2008 and increase by more than 20% per year, eventually forming the production capacity of 12 million meters per year.
In this way, Lan Xiang can concentrate on developing new products, make full use of marketing expertise, do well in product promotion and marketing services, and ultimately lay the foundation for achieving the "multi win" of the brand industrial chain.
With the concern and support from all walks of life, "Lan Xiang" has become the largest supplier of antistatic fabric in the domestic cotton industry. In 2009, the company will continue to provide high quality and stable performance of anti-static fabric for customers, at the same time, improve the comfort and environmental protection requirements of customers, and increase the development of new fabrics such as thermal insulation, so as to meet the safety, health and comfort needs of industrial workers.
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