The Fire "Eleven" Is Cold, The Chongyang &Nbsp; The Mall Prepares For The "Post Eleven".

In order to stimulate consumption, businesses often play "holiday cards" or even "festivals" without holidays. Compared with the "eleven" golden week that has just ended, this Saturday's Double Ninth Festival has been "cold".

The Double Ninth Festival shopping activity is not very rich.

Recently, reporters visited several shopping malls in Shencheng, and found that compared with the busy golden week, there were few shopping activities for the Double Ninth Festival, which can be described in rare detail.

During the visit, Yi Dan Dan, Eurasian joint ventures and other individual businesses revealed that they would be targeted at the Chung Yeung Festival.

Thousands of Sheng Department Stores responsible person said: "because this year's Mid Autumn Festival, national day two major sections just passed, most people during this period.

The official responsible for the Hualian Shopping Center also said: "the traditional promotional objects of Chung Yeung Festival are mainly aimed at the" silver consumption group ".

Although in recent two years, more and more young consumers have shown enthusiasm for buying gifts for their parents, but because parents are more pragmatic and less advocate of their children's consumption, there will be no hot consumption scenes.

Merchants launched the "after eleven" sales promotion card.

Although some businesses have just begun to adjust the golden week, there is no big promotion, but from the point of Chung Yeung Festival this weekend, most businesses have launched the "post eleven" promotion.

Consumer Wu Bin said: "during the national day, I traveled with my family, and some of the seasonal products have not yet been bought. This week, some businesses continue to promote sales activities, which is very useful to me."

There are many other consumers like Wu Bin, so for those shopping malls that exert strength, the National Day activities, which are painstakingly conceived, are extended to the Double Ninth Festival. At the same time, the consumption demand is interpreted.

The Tiexi department store has distilled the essence of the national day popular activities. The gold exhibitions are still on sale. Besides, the new appliances are super value sale, and the free delivery of the large goods is more responsive to the government's call for "replacing the old with new ones", "on the spot exchange subsidy" and "sending home appliances to the countryside".

On the 18 day, the large scale activities of "boundless brush and five rites" will be overdue for nearly one month.

In addition, the Hualian Commercial Building in Beijing has continued the promotion of "eleven", and "100 or 55" is still very attractive.

Seasonal cold clothing or cost moon point

The temperature has plummeted since this week, which made people prepare for cold clothing earlier, and some even wore them.

In the interview, reporters saw that people on the streets had already worn knitted scarves and wore down vest or cotton clothes.

Wang Tao, who just walked out of the shopping mall, said: "during the national day, I didn't think that the weather became so fast, and that it was only a windbreaker jacket. But I heard that it would be very cold this winter, and the two temperatures would drop below zero, and then came to buy a down coat."

According to the sales staff of Xing long family, the sales volume of cotton clothes, down garments, cotton shoes and leather boots has increased significantly recently, and the shopping mall will launch the "dress Festival" this weekend. Many famous brands will also be unveiled.

The fashion match competition is also in full swing in the Department of Yi Dan Dan, which makes the fashion people enjoy the joy of shopping.

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Reporter's notes

Chongyang, who forgot you?

In a recent visit, the person in charge of a shopping mall once joked that if it hadn't been for the reporter's reminding, he had forgotten this day.

Why does Chongyang Festival break away from business promotion?

The number of Double Ninth Festival over the past three years has just happened during the "eleven" promotion period, or it has been grabbed by the "Halloween" Halloween.

This phenomenon is also due to the fact that most of the sales promotions are aimed at young people at present, and their consumption ability and shopping desire are very strong.

On the contrary, the old people are more realistic. They are more conservative in their consumption concept and will not impulsive consumption.

However, some experts pointed out that with the passage of time, the number of elderly people in the era of single child will continue to increase. The "silver hair economy" will gradually become an important nugget point, and businesses may wish to make targeted development.