Visual Feast! The 2011 Spring And Summer Series Of Shanghai Fashion Week Is About To Start.

The world is merging and civilization is advancing. fashion In development. This magnificent picture will be held in Shanghai on October 20, 2010 ~25. fashion week Perfect embodiment. As the rest of the world flock to World Expo, designers of the world's fashion industry, brand The government and international organizations are also eyeing Shanghai.

Big designer, new designer, international brand, pioneer brand, overseas elite, Chinese strength... The integration of world fashion and the co prosperity of multi-ethnic culture are shining on the stage of Shanghai fashion week. The idea of "gathering and merging" in fashion week is the same as the spirit of Expo merging. In twenty-first Century, the great occasion of the world and the surging and stirring atmosphere of the world again showed the trend of tolerance and fashion. Shanghai fashion week has achieved a historic leap of unprecedented scale, quality upgrading and leading trend in serving the Yangtze River Delta, serving the whole country and serving the world.

World fashion Shanghai Alliance:

Since its inception in 2003, Shanghai fashion week has attracted more designers and brands of traditional fashion powers such as France, Italy, the United States and Britain. Under the influence of the cultural spirit of the Expo, fashion week's inclusiveness has been further strengthened, and fashion leaders of more countries and regions have participated in the fashion week platform in Shanghai. Designers including countries such as Mexico, Argentina, Nigeria and other countries have released works for the first time to enter China's fashion week platform.

In addition, the fashionable elite of countries and regions that have been actively participating in the fashion week continue to join the fashion week, including from Hongkong, Taiwan, Japan, the United Kingdom, the United States, India, Sweden, Australia and other countries and regions.

In particular, Cassidy, Italy, Lidia Cardinale, British PPQ, Cardon from Argentina, Payal Jain from India, ZiZi Cardow from Nigeria, China's Kyrgyzstan, Ling Yali and Prolivon will jointly perform the theme of "five continents fashion bloom" on the evening of October 23rd in Shanghai international fashion center.

Because of the cooperation between Shanghai fashion week and Mexico Minerva fashion week, Mexico's high-end fashion has also come to China for the first time. 3 works of artistic genius, SERGIO BUSTAMANTE's hand-made jewellery series, the fashion brand Takasami of Maria MARIA (Rosario MARIA), and the women's dress of Evan Soto (IVAN SOTO) will be on the stage of Shanghai fashion week.

The Western Australian fashion designer will appear in the Shanghai international fashion center on October 19th -24 to hold the theme exhibition of "DUNE". They are the most dazzling designers and fashion designers in Western Australia, Aurelio Costarella, Aelkemi, Megan Salmon, Antipodium, Stand, United Constructions, and Stand & E. At the same time, we will show a series of design garments designed by the Curtin University and the Western Australian Department of agriculture and food (DAFWA), the wool texture project, and a series of costumes designed by students of the Curtin School of design and art. At the same time, we will hold an Australian designer media presentation in Renaissance park.

"Holland fashion at this time" will present four high-end designers in Holland in the evening of October 24th, including the "new gorgeous" fashion from MATTIJS van Bergen, the avant-garde design of And Beyond, the street fashion of Daryl van Wouw and the high-end denim design of Avelon. It will also showcase its most talented graduate show in 2010 by three Holland College, AFMI Fashion Institute, Hague Royal College of Art, Willem de Kooning and Rotterdam Institute, etc. in Amsterdam.

The world clothing association and the world fashion week group took the initiative to participate in the fashion week in Shanghai. They organized many international fashion group executives, designers from various continents and other industry celebrities to come to fashion show or participate in the summit forum. Governments and consulates also took vigorous action to promote their fashion forces in Shanghai fashion week.

Under the east wind of the Expo, the fashionable United Nations presents the collision and co prosperity of multi-ethnic culture.

Industry cluster Hushang debut:

Industrial clusters represent strong industrial manufacturing power and brand cultivation base.

During the fashion week, a number of garment industry clusters joined the country to promote its brand growth and regional development with the help of Shanghai fashion platform.

The Foor brand from Haining Leather City, Zhejiang, will display its rich fashion combination of fashionable leather, fur and diversified mashup products in Renaissance park.

Keqiao, Shaoxing is also actively participating in the Shanghai fashion week. China Light Textile City, Shaoxing textile and Fashion Designers Association, and D51 teacher's creative garden will gather famous designers Yang Liu Chun, Jinhui, Wang Changhong, Huang Haibing and Xu Xubing's excellent works on the fashion week to hold the exhibition of "more colors like water" designers.

Following the successful launch of the "perfect exercise" theme in Shanghai fashion week in 2009, the town hall of Qingpu Town, Lian Tang Town, has presented a great impetus to the development of its industrial cluster after presenting the Knitting Fashion Co operated by Qingpu Lian Tong knitting enterprises and fashion designers. During this fashion week, the people's Government of Qingpu science and Technology Commission, science and technology innovation center and Qingpu Town, Tong Tang Town continued to hold the second "perfect drill". They joined hands with Wang Qingfeng, Jiang Ling, Jane Zhu, Zhang Xiaofan and other designers to give full play to the characteristics of small batch and multi variety production in Qingpu's Tong Tang sweater base.

Hong Kong and Taiwan represent the trend of the development of industrial clusters towards design and marketing.

Taiwan has always been actively involved in the fashion week in Shanghai. This 6 excellent designers in Taiwan, such as Pan Daili, Pan Yiliang, Xu Qiuyi, Xu Renyu, Zhang Yiping and Hu Yajuan, continue to bring Taipei fashion.

In the Hongkong area, a number of designers were created by DBHK designer fashion integration store, which brings together many fashion designers in Hongkong. {page_break}

Fashion brands are joining in:

During the past fashion week, we attracted more overseas and local designers to publish their works. As the fashion backbone, the brand group was once absent from fashion week. This shortcoming of Shanghai fashion week has been fully compensated.

P+, which combines the European trend line, has gathered many international brands. This will set up a "theme park" in the Shanghai international fashion center. The eight international famous brands, such as Marc by Marc Jacobs, Moschino, Furla, Jill Stuart, Anterprima, Cocktail, will be displayed in a static way. At the same time, it will also bring the 2011 Asian first station of the brand of spring and summer fashion.

The Swedish brand Odeur (Ao Tu), founded in Stockholm, will display the experimental creation of designer Pete and John Brown, and its works will be sold in the November 2010 Nordic designer multi brand concept store, which is opened in November 2010, and is being launched by te G TA.

In addition, travel theme d.b.i women's clothing brand, rooted in Shanghai's Prolivon brand, Judy Hua brand, CASILLINO brand, Foor brand of Haining also released its new season theme.

The trend of fast fashion collection also appears in this fashion week.

Hongkong's DBHK brings the designer's brand including the senior handbag and accessories brand Louvier, the OKASUAL design team of Hongkong French and British designers, the design brand Doggie93 facing the dog owners and their pets, the advanced women's clothing brand Sovereigh Romance, the men's wear design brand Monsieur, the elegant design brand Chai Chai, the young fashion brand Next Rack, the neutral Japanese style brand accelerator, the famous designer brand, and so on.

Another popular fashion is Fast fashion & Multi brand (Sevendays), which brings together ten international cutting-edge designer brands to host the opening show.

And the new brand will also be stationed in Shanghai and even the national commercial center through the fashion week Dongfeng. The brand of L2, a fashionable leisure brand to young male consumers, will be released.

These advantageous brands have brought their new theme of the new season, most of which will be presented to consumers in China's mainstream shopping mall after six months. Through these brands, Fashion Week fashion trends and business effects have been strengthened.

In particular, many brands not only release the new season trend, but also have a series of related business activities, such as the 23 day press conference on DBHK10. Such a move is also reflected in the Swedish brand Odeur (Bump), the brand of L2 of the real estate group.

Shanghai's fashion week will move towards a more mature development process from a higher level to a higher level.

The rise of Shanghai's design collective:

After many years of fashion week training, a number of new designers have sprung up in Shanghai. For many years, they have continued to publish works on the Shanghai fashion week platform, and have become an important local design force in Shanghai.

During the fashion week, these designers participated again and launched the latest masterpiece.

Jicheng once again carried its unique design style works, active in design and modeling fields, and so on. Zhai Yanxin will launch the theme of "beauty map", and Simon Wang will also launch the latest theme works of LaVie. Dr. Hu Yue, an excellent young teacher of the clothing College of Shanghai University of Engineering Science, will also launch the TH brand "exotic customs" theme issue.

There will be more returnees designers on this fashion week. Lina MA, the founder of Lina MA, the UMA designer of Saint Martin, who has been studying in London's high-end jewelry brand, and Shen Jie, who has successfully created the Casilino brand, is one of the examples. They will publish their creation of fusion of eastern and Western cultures in fashion week.

What is even more gratifying is that a large number of designers will appear on a fashion Party in the evening of October 21st. These designers who are gathered in the Chinese new designers alliance are all the leading brands in the mainstream shopping malls of China. It is foreseeable that in the future, more famous designers may come out.

Deep expansion of fashion area:

This fashion week has held high the banner of Pan fashion, not only fashion has become the mainstream force, but also invited the international model Feifei Sun to be the image spokesman of Shanghai fashion week 2011 spring and summer fashion. In addition, well-known brand organizations from various fashion professional fields or cross border cooperation, or become sponsors of fashion week.

SWATCH brings 2010 new classic original series watches and their cross border cooperation works with fashion designer UMA WANG, and Grey Goose's cross-border cooperation with three Chinese designers is also worth looking forward to.

This fashion week is also actively involved in the relevant fashion professional institutions, including Swatch SWATCH, the world's first luxury group LVMH's top professional color make-up brand MAKE UP FOREVER, French grey goose vodka, Martini grape sparkling wine series, Hongqiao Sheraton Shanghai Pacific Hotel, Soozar props development, Shanghai unified Starbucks Coffee Co, TONI&GUY, KK FONG studio, Lin Hong jewelry, bar.

The concept of "big fashion" has been further interpreted in Shanghai fashion week.

Celebrity celebrities focus on:

This fashion week will become more and more starry, especially on the opening day of October 20th.

First is the opening show of Renaissance Park Sevendays. Sevendays will announce the grand launch of the ten designers, and many fashion designers will be there.

The opening show was launched by returnee designer Uma Wang jointly with the world famous watch brand Swatch. Swatch global president will be there.

P+ (fine Jia) will present a huge fashion front with the concept of "All Star dynamic release + big costume static display". Show Luo, Denise Ho, William So, Hu Bing, Joey Yung, Huo Siyan and other 30 stars will illuminate Shanghai international fashion center. Gucci global president, Marc by Marc Jacobs, Moschino, Furla, Jill Stuart and other international brand executives will also come to the scene, and 320 elite national department stores are also present.

Taiwan designers will also attend many celebrities.

Daniel Wu, spokesman for the new fashion and leisure brand L2, will also attend the conference. {page_break}

Professional activities are coming one after another.

(1) Hai summit summit: world fashion and Media Summit

Two years ago, the first summit of the Hai Sheng summit that will cause a sensation will continue to be discussed in this fashion week. This summit will gather the world's fashion elite again in October 23rd. With the theme of "world fashion future and media power", we will discuss the role of world fashion development trend and media strength in promoting Shanghai to build the international fashion capital. The forum will be chaired by Yuan Yue, the famous host, and will be brainstorming in the form of interactive discussion. The world clothing association has organized internationally renowned celebrities such as the United Nations Millennium Development Plan Award Committee and South South news chairman Francis Lorenzo, world fashion week chairman Paco De Jaimes and so on.

At this summit, the world fashion week organization will also sign strategic cooperation with Shanghai fashion week. After the meeting, designers of fashion week on five continents and Chinese fashion designers will show the fashion of five continents.

(2) the United Nations Millennium Development Goals awards ceremony.

On the evening of October 22nd, the United Nations Millennium Development Goals award conference will be held at Chateau Star River Hotel. At this important international conference, Chinese designer Li Jianqin will be invited by the Shanghai Fashion Week Organizing Committee to show its Chinese elements fashion show.

(3) flowers at sea -- 100 years Qipao Xiu Bo Xing

In recent years, the brand event of Shanghai fashion week, the "sea flower - 100 years Qipao performance", was selected by the Shanghai culture, radio, film and Television Bureau. With the support of Shanghai Textile Holdings, three comprehensive cheongsam shows will be held at the Expo Park variety hall in October 26th. The unique style of cheongsam, represented by Shanghai style dress, will be displayed from a cultural perspective in a variety of performances such as shows, songs and dances, instrumental music and so on.

(4) China Fashion Alliance

On the evening of October 21st, the Shanghai new designers alliance will organize more than 150 cutting-edge designers to host fashion parties. At the same time, a number of designers jointly launch a theme fashion show featuring "earth, environmental protection and low carbon".

(5) launching ceremony of China Cup International Costume Design Competition

In October 20th, the long history China Cup International Costume design competition will be launched again in Shanghai international fashion center.

(6) signing ceremony of cooperation between Shanghai University of Engineering Science and Shanghai Textile Holding Group Co., Shanghai Textile Science Research Institute

On the afternoon of October 21st, Shanghai University of Engineering Science and Shanghai textile (Group) Co., Ltd. Shanghai textile fashion industry development Co., Ltd., Shanghai Textile Science Research Institute, Shanghai textile technology development center and other joint creation platform signing ceremony will be held in Shanghai international fashion center. At the same time, Dr. Hu Yue, the outstanding young teacher, as the first designer of the creative innovation platform, released his 2011 spring and summer fashion works, which opened a wonderful prelude to the construction and development of the joint creative platform.

(7) Shanghai fashion week designer Exhibition Centre

On October 20th -25, the exhibition center of Shanghai fashion week will be set up outside the Renaissance park. Li Hongyan, Lu Yanqiu, Xie Hui, Jiang Ling, Ji Cheng, Zhang Feng, Zhou Xiaowen, Jiang Yiru, Malini, Lina Ma, NiO, booth, UMA Wang, Vega Wang, A205, Australian designers, Jiang Cheng, Jiang Yiru and other Chinese and foreign designers have enthusiastically participated in the exhibition.

Besides the wonderful content, Fashion Week Organizing Committee and executing agency further improve the functions of organization integration, operation management, customer service and so on, so as to improve service efficiency and quality.

With the efforts of World Expo's Dongfeng and its own efforts, the fashion week has been strategically deployed at various levels and formed a historic leap.

The scale of this fashion week has been greatly enhanced, with more than 40 brands, more than 30 dynamic releases, more than 100 dynamic and static exhibition designers, and more than 200 participating designers. It embodies the fashion elite from home and abroad.

This fashion week has improved professionalism and commercialism. This has changed the pattern of less professional activities in the past, and the rapid expansion of the scale of professional fashion shows made fashion week a new situation dominated by fashion announcements. And the improvement of commercialization also makes the fashion week platform form a virtuous cycle with commercial value and self growth.

The service of this fashion week has also been greatly improved. The two main venues of Renaissance Park and Shanghai international fashion center have been launched to further enrich the service function. It not only provides dynamic press conferences, but also provides static display, fashion PARTY and cocktail party service, and also has a closer interaction with the business activities of the needed publishing companies and their opening and celebrations.

With the successful holding of World Expo, the fashion week and World Expo's combination also showed gratifying situation. Fashion Week "convergence, integration, leading the trend, fashion to make life more exciting" and World Expo "city better life" concept is the same. World Expo's integration of the world's spirit and resources has also provided good nutrition for this fashion week, and its scale and popularity have been strengthened. Low carbon, environmental protection, technology and other values advocated by World Expo have also been highlighted in this fashion week. Fashion week promotes fashion life and is perfectly compatible with World Expo's theme. We are even convinced that the spirit of Expo will further affect the future of fashion week.

The rich content and the high quality deduce the brilliant brilliance of this fashion week.

China's "twelve. Five" plan is about to start. Shanghai fashion week must stand at the height of serving the Yangtze River Delta, serving the whole country and serving the whole world. Adhering to the spirit of World Expo's tolerance of the whole world, it will realize its own platform value of integrating the four seas and promoting the inclusive growth of China's fashion industry. This will contribute to the growth of China's fashion industry and the adjustment of Shanghai's industrial structure.

In September 16th this year, President Hu Jintao pointed out at the Fifth APEC Human Resources Development Ministerial Conference that China is an active advocate of inclusive growth and an active practitioner of inclusive growth.

World Expo is undoubtedly carrying forward the theme of inclusive growth.

The fashion week in Shanghai is bound to cater to the world trend and provide the platform with the support of designers, brands, Chinese and foreign fashion forces and so on. In this spirit of the times, it will achieve its own growth and play its commercial and cultural value of communication and service.

Naturally, this concept is not only reflected in this fashion week, it will also run through fashion week and the future of Shanghai fashion industry.